Business Development Manager
Experian Hitwise
As the worlds leading Online Competitive Intelligence company, Hitwise utilises it's ISP and panel data to provide complex insights on how 3million Australians use the Internet each day. We use this technology to help our clients develop, implement and monitor their online marketing strategies. This includes real-time competitive performance tracking, campaign measurement, search strategy optimisation, affiliate evaluation, social media monitoring, and socio-demographic segmentation.As a BDM with Hitwise, I was responsible for developing our business within New South Wales, Western & Southern Australia, and ACT. I worked with leading companies across all industries, like St George, Microsoft and Toyota, as well as a host of young/start up companies. Experian bought Hitwise in 2007 and now hosts a range of marketing services that help businesses become more profitable online. These services are primarily Email, Search Engine Marketing, Competitive Intelligence, and Data Management. I was involved in successful projects across all these categories as part of my role.Having brought more than $2m of profit to the business during my time, I was a consistent performer throughout the transition from a relatively small Australian company to part of a multi-billion dollar global business.