Steve Sharp Email & Phone Number

San Francisco Bay Area

Technical marketing work working with engineering, applications, and product marketing to define technical documentation, demos, and tutorials. Write original content and integrate it with content from other subject matter experts in the company. Solutions addressed are secure, low-power, high-performance intelligent IoT endpoint processing solutions based on Arm processor cores Content addresses IC hardware, software tools, and system architecture.

Milpitas, Ca Usa

Outbound marketing for Renesas solutions including microprocessors with image and cognitive processing acceleration, embedded Artificial Intelligence, and extreme low-power microcontrollers powered by energy harvesting targeting applications in the areas of healthcare, home and building automation, industrial automation, and social infrastructure including software enablement and reference designs.I manage the creation of value messages; the definition of web site and collateral architecture; content creation of web, print collateral, PR, and presentations; the selection of key performance indicator metrics; and execution of the campaign plans in conjunction with corporate marketing and demand generation teams.The new web layout and content for Renesas RZ Series products has improved web metrics for time on site, navigation flow from top level pages, and visitor conversion to pages for software downloads and kit sales.

Sunnyvale, Ca Usa

Responsible for driving and implementing direct marketing programs within North America. Build strong relationships with the sales team, corporate marketing, partners and customers to identify and generate opportunities, and understand market direction and silicon process requirements, then create marketing programs, and execute tactics to deliver measurable results that will support current and future customer needs and grow UMC’s business. I initiated a new strategic account review process which focuses on long-range account strategy and which has resulted in better and more comprehensive account plans.

San Francisco Bay Area

Responsible for all outbound marketing activities for technical distributor of FPGAs and other digital and mixed-signal integrated circuits with a focus on technical support, IP solutions, development kits, and training. Areas of focus include web design, content, and optimization, public relations, product positioning, collateral development, and marketing program execution.• Responsible for all web activities including delivering a completely redesigned web site in 2 months, page design and execution, enhanced linking to supplier web sites and 3rd party design resource sites (RocketBoards.org) for better referral rates, and design of a new global Macnica portal. Used web analytics to prioritize efforts on the most visited pages and to track results of changes. New site achieved twice the unique visitors in 6 months.• Analyzed and revamped processes for event registration and customer database management. Integrated lead collection, outbound emails, and list management using Callidus Cloud Leadformix marketing automation software.• Creation of digital and printed collateral including line card, sell sheets, white papers, and app notes including execution using Adobe Creative Suite software (InDesign, Photoshop, and Illustrator).• Created integrated marketing campaign plans that included creating technical assets in cooperation with technical marketing and supplier partners and promotion of those assets through cost-effective channels in order to reach defined goals for metrics such as development kit sales and training attendees.• Executed all PR and press releases including content generation, editing, and distribution with results metrics tracking.

Responsible for all product launch and outbound marketing associated with awareness, knowledge, and adoption activities for Avago Technologies’ mixed signal and optical products addressing wireless communications, wired communications, and industrial applications. • Product launches, press releases, and PR outreach• Collateral creation/maintenance, messaging, insertion schedules, campaigns, and lead generation• Vertical applications collateral development. Created 26 application playbook sets spanning industrial, consumer, wired communication, and wireless communication applications.• Executed the first paid search campaign for Avago with Google AdWords that resulted in a doubling of web traffic to the targeted product line web area and a 50% increase in sales opportunities entered into the sales funnel.• Streamlined and optimized marketing programs through selective outsourcing of contextual tasks and focusing our marketing programs on a reduced set of key metrics including web traffic, customer contacts added, and customer self-qualified leads sent to the sales force. This project saved over $500K which could be used for marketing programs to increase web traffic and lead generation.

Responsible on a part-time basis for front-line customer technical support for users of a wireless mesh network for internet access located in the Santa Cruz Mountains. Duties include analysis and troubleshooting of connectivity and bandwidth within the Hilltop network which uses 802.11b, 802.11g, and 802.11n technology.

Virtex FPGA marketing to both external customers and the Xilinx extended sales force, specifically the rollout of the Virtex-5 FPGA Family • Solution message creation for different target audiences and alignment with stakeholders. Wrote press releases and participated in PR outreach and briefings.• Collateral development for print and web plus sales mobilization collateral and customer presentations. • Did original work to create marketing content for software tools for power estimation (XPower) and design planning (PlanAhead).

Created and managed a central program for competitive analysis and communication for all Xilinx products. • Competitive strength, weakness, opportunity, and threat (SWOT) analysis• Competitive bulletin creation and communication to the Xilinx extended sales and FAEs.• Published over 70 competitive bulletins in a 2+ year period.

Outbound solutions marketing for Virtex and Spartan FPGAs, CPLDs, as well as the associated EDA design tools. • Messaging development, collateral generation, PR, and product promotion. • Editor and analyst PR communication and product promotion through print and on-line media• During this time, revenues grew from $1.02B to $1.40B annually with improved diversification.

Created, launched, and managed the Spartan Series low-cost FPGA product line to expand the Xilinx customer base into consumer and industrial accounts. Application focus areas included flat-panel TVs, DVRs and STBs, consumer video products, and customer premises broadband products for DSL, cable, and satellite internet.• Product definition, positioning, naming, go-to-market strategy, and pricing strategy • Product launch and promotion with heavy engagement through distribution• Business management on a P&L basis. From launch in 1997 through 2002, Spartan FPGA revenues grew from zero to >$100M annual run rate and represented 12% of Xilinx revenues.

Product definition and messaging for the new Virtex architecture FPGAs up to product launch. • Performed customer interviews and contributed to the Product Definition Document• Did the product naming study and created the external branding and messaging • Created the press presentation and did initial editorial interviews for the product launch.

Synopsys joint partnership marketing and technical program management with Xilinx • Helped define Synopsys FPGA Express product jointly with Synopsys, beta testing, and product launch.• Set new standards for PR exposure and solution integration that resulted in many key design wins in key accounts that relied on Synopsys tools for their ASIC development.

Responsible for product management of the entire PLD product line at Atmel. • Product line business management including pricing• Program management of new product introductions and software support projects• Strategic planning• Competitive analysis• Sales training and support.