Steve Astin is a Founder at LimoCity.com at LimoCity. Colleagues describe him as "I had the pleasure of working with Steve while at Nokia. As the VP of Sales Marketing, the team that Steve built and the value they delivered played a huge role in driving the explosive growth we experienced during that time - the tremendous success that we realized was due in large part to his vision and leadership. Like all great marketeers, he continues to be an innovator and remains in fervent assault of the "status-quo". He is also one to the most committed people I know to adapting, learning new things and "getting better every day"...", "Steve was one of the few executives that understood the concept of "strategy defines structure" and ultimately built the benchmark for channel marketing in the wireless industry. Steve's ability to set objectives, put the right talent in place and drive to achieve those goals is unsurpassed. Ultimately, with Steve's leadership Nokia achieved number 1 market share and continued to expand that lead over entire time that he was at Nokia. Several of the strategies that Steve developed and implimented for Nokia were continued over several years as part of the Nokia portfolio offering to the wireless carrier customers. It was a pleasure working for Steve as he was quick to appreciate good work, but was also a mentor and made sure that each employee got the clear direction on things that they could improve upon, in a very positive manner. I would highly recommend Steve in an executive leadership postion and would gladly work with him again.", and "I had a pleasure to work with Steve in the same management team at Nokia Mobile Phones Inc in Florida and later in Texas. As VP of Finance and Planning, I learned to appreciate his detail orientation in numbers and documentation of the different projects he was responsible for. Steve is a dynamic person and with a lot of capacity and energy to manage large marketing programs and teams. Nokia's sales and brand awareness growth in the US could to a significant part be credited to Steve and his team's actions in the 90's."