Steve Balchunas Email & Phone Number

Boston, Massachusetts, Us

Brockton, Massachusetts, Us

• Develop Paid Digital Strategy + Execute.• Launch E-Commerce Websites for SMB & Startups. • Identity Development, Packaging + Print + Apparel Design, Photography/Video Creative Direction.• Customer Acquisition & Growth Strategy.

Acton, Ma, Us

• Developed end-to-end content & brand marketing strategy.• Managed paid strategy, $250k budget, maintained an average 1:10 ROAS. • Created and drove effective campaigns across digital + social channels to drive customer acquisition. • Analyzed and Reported on Digital Marketing Performance.• Developed creative, strategic presentations for potential key industry accounts.• Developed the Sparx Visual Style & Brand Guidelines.• Produced all Packaging Design, Product Manuals, Product Catalogue, Sales Sheets, Print + Digital Ads, Web & Mobile UI, In-Store Retail + E-commerce Assets, Brand Apparel & Accessories, and Video Graphics + Production. • Managed Website re-designs with external agencies.

Allen, Tx, Us

• Pitched the Creation of a Social + Content Team to Key Stakeholders. • Hired & Managed a team of five in tandem with Director of Product Marketing & E-Commerce Teams. • Developed Daily, Weekly, and Monthly Content Strategy. • Monitored and Reported on Key Metrics using CRM.

Allen, Tx, Us

• Developed In-Store Wayfinding + Branding for 11 Locations in USA, CAN, SWE.• Created Retail Visual Style & Brand Guidelines.• Worked directly with CEO, CFO, Store Managers, and Key Accounts to develop and execute Digital + Print In-Store Promotional Brand Collateral.• Oversaw Concept, Design, and Production of all In-Store Signage.

Worked directly with Owner and GM to help maintain a high level of servicerequired to retain/grow customer following. Created a Ski/Snowboard serviceoperation from the ground up. Increased sales in our snowsports department by75% over a two year span. Created all promotional/marketing material and in-storesignage to help better fit our needs. In 2012, Play It Again Sports Dedham won anachievement award for the best franchise out of over 300 nationwide.

Owned, operated and handled day-to-day operations. Running leagues, tournaments and building improvements. In a short period of time, participation in leagues hit an all time high in part due to revamping old systems put in place by previous ownership. -Ran successful Bauer sponsored 13 team multi-day tournament where teams from all over New England participated. Co-ordinated with Mission Roller Hockey based in CA to acquire Roller Specific POP fixtures that helped boost pro-shop sales of high-end roller hockey equipment.-Increased revenue by expanding hours of operation and community outreach, bringing in local soccer, baseball and football leagues. A small scale pro-shop was also put in place in partnership with Play It Again Sports in Dedham, MA.

Associate Of Arts (Aa), Web Design & New Media

Graphic Design