Steve Beckham

Steve Beckham Email and Phone Number

President | Industry-Leading Marketing & Sales Executive | Brand Innovation | Performance Turnaround | Corporate & Revenue Growth @ New Path Ventures
Steve Beckham's Location
Dallas-Fort Worth Metroplex, United States, United States
About Steve Beckham

With a career spanning over two decades, including executive roles at companies such as PepsiCo, Ziosk, MolsonCoors, Dean Foods, and CEC Entertainment, I am recognized for executing successful organizational and performance turnarounds, repositioning brands, and spearheading large-scale initiatives that drive significant business growth.I specialize in crafting and implementing effective go-to-market strategies, enhancing revenue growth, and overseeing comprehensive operations management. My expertise extends across diverse sectors, including consumer packaged goods, technology, retail and foodservice, where I have consistently delivered results through strategic planning, new product development, and performance optimization.Career highlights include: ✔ Successfully modernized and updated a global leader’s brand, repositioning the company for a $1.4B acquisition (7.5X EBITDA) by a private equity firm. ✔ Secured national retail distribution with giants such as Amazon, Kroger, Target, Whole Foods, and Walmart and executed omnichannel growth strategies quadrupling retail sales.✔ Led the most profitable division while for technology company restructured and refreshed the brand, contributing to more than a threefold increase in the company’s footprint.✔ Drove transformative initiatives such as the launch of an MSP platform, enhancing advertising opportunities for brands through reaching over 465 million guests annually.✔ Accelerated commercialization, expanded global reach, and created a master brand for a CPG company, growing US ACV (distribution) from 7% to 51% and more than doubling core business revenue by $8M over 18 months.My areas of expertise include:Marketing & Sales Strategy | Revenue Growth | Performance Turnaround | GTM Strategy | CommercializationNew Product Development | Operations Management | Omnichannel MarketingP&L Ownership | Consumer Products | M&A Strategy | Business DevelopmentLet’s connect to explore how my extensive experience and strategic insight can drive growth and innovation in your organization.

Steve Beckham's Current Company Details
New Path Ventures

New Path Ventures

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President | Industry-Leading Marketing & Sales Executive | Brand Innovation | Performance Turnaround | Corporate & Revenue Growth
Steve Beckham Work Experience Details
  • New Path Ventures
    President
    New Path Ventures 2017 - Present
    Plano, Texas, Us
    As president of New Path Ventures, I provide scaling solutions (commercial, operational, on-demand and embedded) expertise to help businesses, including CPG and technology startups, amplify output and grow their market share. I have worked closely with a range of companies (approximately 135), including publicly-listed companies, private equity and venture capital firms, family offices, and founder-led companies, ranging from pre-revenue to $7B+ in annual revenue.Highlights include:✔ Successfully unlocked distribution for clients with retailers such as Amazon, Kroger, Target, Whole Foods, and Walmart. ✔ Executed omnichannel growth strategies for clients, driving scaled branding and revenue, including quadrupling base sales for client to $60M.✔ Spearheaded a client development and segmentation plan for a firm and worked strategically with firm partners, doubling new business revenue.
  • Ziosk
    Chief Marketing And Data Officer
    Ziosk 2021 - 2023
    Dallas, Tx, Us
    As chief marketing and data officer for Ziosk—a tech firm providing innovative SaaS and hardware solutions for the hospitality industry, I led the company's most profitable line of business and an integrated team comprised of marketing, media, entertainment, data transformation, and CX/UX professionals.Highlights include:✔ Created and launched (MSP) Bite Network platform to support 300K tablets in popular chain restaurants, transforming dining experiences by integrating advanced technology and immersive entertainment.✔ Engaged high-value advertising partners with the Bite Network platform to connect brands with over 465M guests annually.✔ Strategically restructured commercial organization, refreshed the Ziosk brand, and identified new avenues to drive increased revenue. ✔ Led the architecting of an integrated three-year strategic roadmap for the commercial organization.
  • Chef Bobo Brand, Inc
    Chief Commercial Officer
    Chef Bobo Brand, Inc 2017 - 2021
    Dallas, Tx, Us
    At CBB, a founder-led CPG company specializing in better for you foods, I led brand portfolio strategy and drove growth of the company’s brand portfolio (Friendly Grains and Ava Organics) across e-commerce and brick-and-mortar channels, including 25K retail locations, with P&L responsibility. Turned around and grew unperforming channels.Highlights include:✔ Built and led a cross-functional commercial team to launch CBB’s brands globally and create a master brand, allowing CBB to innovate and expand into multiple categories. ✔ Accelerated innovation, commercialization, and in healthy snacks, cereal, and salty snack categories across the US, EU, AU, LATAM, and Canada, with US distribution growing 7X in 2 years.✔ Increased core business revenue by $8M over 18 months by creating a national network of outsourced distributors.
  • Crossmark
    Vice President, General Manager
    Crossmark 2014 - 2017
    Lewisville, Texas, Us
    At CROSSMARK, I was vice president, general manager for Crossmark’s client vertical focused on perishable foods and was responsible for oversight of all functional areas—operations, supply chain, analytics, finance, sales, marketing, IT, 500 employees and P&L ownership. Highlights include:✔ Grew existing and new business, supporting a portfolio generating more than $2B in annualized retail sales for clients including Chobani, Bel Brands USA, Dole, and Land O’Lakes.✔ Spearheaded an organizational turnaround by eliminating redundancies, strategically integrating verticals and processes, and centralizing teams, unlocking increased value for Crossmark’s PE partners and for its clients.✔ Recognized for exceptional sales leadership by Crossmark and its clients, receiving multiple sales awards.✔ Successfully integrated services from external entities and acquisitions into vertical operations, resulting in deeper client engagements and expansion of business.
  • Cec Entertainment
    Vice President, Marketing
    Cec Entertainment 2012 - 2014
    Irving, Tx, Us
    At CEC Entertainment, I spearheaded transformation efforts and led a team that conducted extensive consumer research and omnichannel marketing initiatives to effectively reposition and rebrand Chuck E. Cheese while managing a $42M budget.Highlights include:✔ Successfully modernized and updated the Chuck E. Cheese brand.✔ Implemented innovative creative strategy and advertising campaigns that drove impactful sales growth across 567 Chuck E. Cheese locations.✔ Key player successfully repositioning company for a $1.4B acquisition (7.5X EBITDA) by a private equity firm.
  • Dean Foods
    General Manager & Director, Product And Marketing
    Dean Foods 2009 - 2012
    Kansas City , Ks, Us
    As general manager and product director at Dean Foods, I led brand and product development team for Dean’s $3B portfolio of branded fluid and cultured dairy products while providing oversight to a manufacturing plant with a 150 person staff. As marketing director, I spearheaded creation of a retail marketing practice of jointly-designed brand and retail marketing plans for Walmart. Highlights include:✔ Launched $50 million TruMoo brand at Walmart while delivering a +3% volume lift in segment ✔ Designed and executed national marketing plan for Silk Almond Milk contributing to producing 40% of Dean’s plant-based portfolio revenue growth.
  • Millercoors Llc
    Director, Channel Marketing And Strategy
    Millercoors Llc 2007 - 2009
    Chicago, Il, Us
    At Molson Coors, I was charged with executing the design of fully integrated marketing plans for the portfolio and I led the creation of MolsonCoors small format segmentation model. Highlights include:✔ Enabled innovation and activation of the company’s brand portfolio in an $18.7B trade channel. ✔ Created an integrated shopper-based beer and wine category solution for multiple national customers, increasing shelf space and strengthening brand presence.
  • Pepsico
    Director, Marketing
    Pepsico 2004 - 2007
    Purchase, New York, Us
    At PepsiCo, I directed strategic marketing initiatives across five lines of business—including Pepsi, Quaker, Tropicana, Gatorade, and Frito-Lay while managing and forecasting a $2.5M marketing budget.Highlights include:✔ Led creation and execution of Baked! Lays brand plan for channel, achieving 90% of 2006 plan.✔ Created and implemented an innovative non-carbonated beverage platform, offsetting volume declines in carbonated fountain beverages and generating +5% in equivalent volume over the previous year.
  • Kellogg Company
    Senior Category Development Manager & Customer Category Leader
    Kellogg Company 2002 - 2004
    Battle Creek, Michigan, Us
    At Kellogg Company, I was responsible for marketing the entire Kellogg retail product portfolio to Western U.S. independent grocery retailers and national grocery retailers, including Albertson’s, Stater Brothers and Bashas, generating $245+ million in annual sales. Additionally, I directed four category development managers.The brand portfolio spanned Kellogg’s Ready-to-Eat Cereals, Pop Tarts, Nutri-Grain Bars, and Keebler cookies and crackers. Highlights include: ✔ Designed merchandising modeling solutions that guided customer strategic decision-making through consumer transaction and demographic data warehouse, driving a 3% increase in BFY cereal segment.✔ Led integration of Kellogg brand marketing and sales strategies to create a dual branded category that simplified the consumer shopping experience and accelerated Kellogg segment sales by 5%+.✔ Created snack category differentiation strategy that leveraged frequent shopper, secondary, and panel data resources, netting a 1.8% improvement in overall category revenue. ✔ Championed an annual customer business planning process that identified an opportunity to develop customer-specific brand packaging, driving center of the store sales. ✔ Framed and implemented a team score-carding process that traced competitive activity and measured internal execution against core selling strategies; these efforts significantly upgraded team efficiency and effectiveness.

Steve Beckham Skills

Marketing Strategy Brand Management Management Strategy P&l Management Customer Insight Cross Functional Team Leadership Segmentation Retail Strategic Planning Brand Architecture Sales Management Digital Marketing Sales Operations Crm Sales Leadership Product Innovation Fmcg Customer Relationship Management Fast Moving Consumer Goods Change Management Brand Positioning Crm Strategy Portfolio Strategy Consumer Pricing Product Development Multi Channel Marketing Account Management Analytical Skills Leadership Development Project Management Project Planning Educational Leadership Strategic Marketing New Product Innovation Channel Marketing Product Marketing And Management Organizational Turnaround Consumer And Customer Segmentation Demand Creation Channel Development Category Management Consumer Insights

Steve Beckham Education Details

  • Smu Cox School Of Business
    Smu Cox School Of Business
    Marketing
  • Texas Christian University - M.J. Neeley School Of Business
    Texas Christian University - M.J. Neeley School Of Business
    Marketing

Frequently Asked Questions about Steve Beckham

What company does Steve Beckham work for?

Steve Beckham works for New Path Ventures

What is Steve Beckham's role at the current company?

Steve Beckham's current role is President | Industry-Leading Marketing & Sales Executive | Brand Innovation | Performance Turnaround | Corporate & Revenue Growth.

What is Steve Beckham's email address?

Steve Beckham's email address is sb****@****osk.com

What is Steve Beckham's direct phone number?

Steve Beckham's direct phone number is 972.258*****

What schools did Steve Beckham attend?

Steve Beckham attended Smu Cox School Of Business, Texas Christian University - M.j. Neeley School Of Business.

What are some of Steve Beckham's interests?

Steve Beckham has interest in Children, Student Mentoring, Team Empowerment Mountain Biking, Economic Empowerment, Politics, Education, Team Empowerment, Tcu College Football, Family First, Science And Technology.

What skills is Steve Beckham known for?

Steve Beckham has skills like Marketing Strategy, Brand Management, Management, Strategy, P&l Management, Customer Insight, Cross Functional Team Leadership, Segmentation, Retail, Strategic Planning, Brand Architecture, Sales Management.

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