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I'm an experienced marketing professional with a passion for building and empowering teams to do great work. My strengths are in marketing strategy, project management, direct marketing, and marketing automation.
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Digital Product ManagerLiquid WebJackson, Ms, Us -
Digital Product ManagerLiquid Web Mar 2023 - PresentI'm responsible for driving the successful development and launch of our LearnDash Premium Add-Ons. My responsibilities include understanding customer needs, defining product requirements, and leading cross-functional teams to deliver exceptional digital products that meet market demands and align with our business objectives. -
Brand Strategy Consultant And Agency OwnerReal Big Marketing Oct 2011 - PresentJackson, Michigan Area• Oversee all major client projects for 10+ years, from concept to research to prototype to delivery, providing exceptionally useful and enjoyable experiences.• Work with cross-functional and client teams to produce engaging brands, websites, marketing collateral, sales support tools, and documentation• Conceived, built, and maintain our popular RealBigPlugins.com WordPress plugins website and related marketing platforms generating 25% year-on-year growth -
Vice President Business Development, Scope 1 Marketing TechnologiesSuperior Business Solutions Mar 2008 - May 2011Kalamazoo, Michigan, United States• Performed primary and secondary research to developed a deep understanding of the division's empathy gap and branding requirements.• Research competitive offerings and maintained market comparisons and evaluations• Rebranded and relaunched Scope 1 Marketing Technologies• Communicated value proposition to sales team and developed tools to support the sales process• Worked with management and across teams to develop product pricing models -
Director Of Sales And MarketingAbsolute Technology Group Oct 2003 - Mar 2008Kalamazoo, Michigan, United States• Designed and implemented sales program with full P&L responsibility including; competitive commission, incentives, promotions, training, goal setting, and policy implementation resulting in a year over year sales growth rate of 25%. • Created and executed marketing program including; market analysis, media production and distribution, implementation of CRM Software, development of relationships with the professional organizations, and implementation of client seminars. Results show customer satisfaction of 98%, close rates up 3.5% from 1 in 50 to 1 in 18, and a 65% elevation of incoming traffic through 2007.• Set profitable price points and proactive system monitoring for the development of pricing strategies providing 40% gross margin on initial year of service and residual income for consecutive years at 55% gross margin or higher.
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Enterprise Account ManagerThe Standard Register Company Dec 1999 - Oct 2003Grand Rapids, Michigan, United States• Successfully managed $3.4MM commercial print spend for Old Kent Financial Corporation• Built new auto dealer program from scratch onboarding well over 300 dealerships in the State of Michigan
Steven Bennett Skills
Steven Bennett Education Details
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Printing & Marketing -
Vicksburg High SchoolHigh School Diploma
Frequently Asked Questions about Steven Bennett
What company does Steven Bennett work for?
Steven Bennett works for Liquid Web
What is Steven Bennett's role at the current company?
Steven Bennett's current role is Digital Product Manager.
What is Steven Bennett's email address?
Steven Bennett's email address is be****@****ark.com
What is Steven Bennett's direct phone number?
Steven Bennett's direct phone number is +151735*****
What schools did Steven Bennett attend?
Steven Bennett attended Western Michigan University, Kalamazoo Valley Community College, Vicksburg High School.
What skills is Steven Bennett known for?
Steven Bennett has skills like Marketing Strategy, Email Marketing, Direct Marketing, Integrated Marketing, Marketing, E Commerce, Seo, Advertising, Strategic Planning, Business Development, Social Media Marketing, Online Marketing.
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Steven Bennett
Sr It Business Analyst | Systems Integration | Requirements | Uat, Release | Agile | Gap Analysis| Green Belt | ItilAurora, Co6gmail.com, compucom.com, gmail.com, yahoo.com, yahoo.com, rlcanning.com -
Steven Bennett
Executive Vice President And Chief Administrative Officer Of The Council On Foreign RelationsWashington, Dc7hotmail.com, brookings.edu, ailins.com, miller-reid.com, adirondackbank.com, syr.edu, syr.edu8 +120221XXXXX
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Steven Bennett
Alpharetta, Ga5bruks.com, bellsouth.net, rockwood.net, hotmail.com, bruks.com10 +177083XXXXX
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Steven Bennett
Colton, Or2gmail.com, rightnow.com3 +140696XXXXX
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