Steven Bennett Email & Phone Number

Jackson, Ms, Us

I'm responsible for driving the successful development and launch of our LearnDash Premium Add-Ons. My responsibilities include understanding customer needs, defining product requirements, and leading cross-functional teams to deliver exceptional digital products that meet market demands and align with our business objectives.

Jackson, Michigan Area

• Oversee all major client projects for 10+ years, from concept to research to prototype to delivery, providing exceptionally useful and enjoyable experiences.• Work with cross-functional and client teams to produce engaging brands, websites, marketing collateral, sales support tools, and documentation• Conceived, built, and maintain our popular RealBigPlugins.com WordPress plugins website and related marketing platforms generating 25% year-on-year growth

Kalamazoo, Michigan, United States

• Performed primary and secondary research to developed a deep understanding of the division's empathy gap and branding requirements.• Research competitive offerings and maintained market comparisons and evaluations• Rebranded and relaunched Scope 1 Marketing Technologies• Communicated value proposition to sales team and developed tools to support the sales process• Worked with management and across teams to develop product pricing models

Kalamazoo, Michigan, United States

• Designed and implemented sales program with full P&L responsibility including; competitive commission, incentives, promotions, training, goal setting, and policy implementation resulting in a year over year sales growth rate of 25%. • Created and executed marketing program including; market analysis, media production and distribution, implementation of CRM Software, development of relationships with the professional organizations, and implementation of client seminars. Results show customer satisfaction of 98%, close rates up 3.5% from 1 in 50 to 1 in 18, and a 65% elevation of incoming traffic through 2007.• Set profitable price points and proactive system monitoring for the development of pricing strategies providing 40% gross margin on initial year of service and residual income for consecutive years at 55% gross margin or higher.

Grand Rapids, Michigan, United States

• Successfully managed $3.4MM commercial print spend for Old Kent Financial Corporation• Built new auto dealer program from scratch onboarding well over 300 dealerships in the State of Michigan

Bachelor Of Science, Printing & Marketing

Associates, Finance

Activities and Societies: Honors Society and Phi Theta Kappa - Chapter President

High School Diploma