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Martech and Digital Transformation Executive ➠ EXECUTIVE SUMMARYAn innovative, forward-thinking, and focused MarTech Executive with a career history of capturing double-digit improvements in financials, times-to-market, quality, approvals, and user satisfaction rates while leading marketing technology improvement projects and programs for global Fortune 500 organizations, driving digital transformation, promoting new ideas, and capitalizing on the use of modern technologies. ➠ MARTECH/DIGITAL TRANSFORMATION APPROACH▪️ Steers MarTech projects throughout each lifecycle phase to ensure a seamless delivery, implementation, and acceptance by biotech, life sciences, financial, entertainment, digital media, e-commerce, manufacturing, and healthcare/medical organizations. ✔️ Analyzes marketing technologies at each client organization through requirements gathering/needs analysis. ✔️ Designs comprehensive project plans and roadmaps that align with technical and business needs.✔️ Establishes milestones, defined KPI, and tracks project progress against benchmarks. ✔️ Initiates project changes and contingency plans to meet evolving business needs. ✔️ Reported project progress while protecting proprietary and privileged intelligence. ▪️ Analyzes project financials to capitalize on cost savings opportunities and maximize profitability/ROI while administering project budgets, conducting variance analysis, and defining/resolving financial roadblocks. ▪️ Minimizes employee resistance to marketing technology (MarTech) changes and advancements by providing front-line support throughout integrations, answering questions, facilitating training/professional development on the use and operation of each advancement, and promoting the benefits of each new system/process. ▪️ Manages and empowers project teams to complete tasks as a servant and transformational leader. ▪️ Increases client value in organizational partnerships by serving as an influential and knowledge point of contact, subject matter expert (SME), and thought leader on marketing technologies. ➠ CORE COMPETENCIESMarTech (Marketing Technologies) | Executive Leadership | Strategic Planning | Change Management Digital Transformation | Servant Leader | Technology Analysis | Financial Analysis | Global PartnershipsCost/Time Savings | Maximizes ROI | Quality Assurance/Quality Control (QA/QC) | Project OversightDesigns and Deploys New Systems, Processes, and Protocols | Engaging Public Speaker/PresenterPublished Author | Drives Financial Health | DAM | CMS | CRM | PIM | MRM | Defines/Tracks KPIs
Cella
View- Website:
- cellainc.com
- Employees:
- 308
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Principal ConsultantCella Oct 2024 - Present -
Senior ConsultantBevilacqua Marketing Consultation Jan 2024 - PresentExperienced Marketing Technologist with a proven track record spanning two decades, including six years of direct consulting with globally renowned brands. Seeking opportunities to contribute as a trusted partner in the realms of Technology Business Development Strategy, Content Operations, and Marketing Technologies. Specialized in crafting and implementing strategies for the evaluation, adoption, and execution of cutting-edge marketing technologies.
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Group Business Director IcpIcp Jan 2020 - Dec 2023Greater Atlanta AreaDirected the planning, design, deployment, and management of integrated MarTech solutions, projects, and programs to improve people, processes, and technologies across the marketing departments of multinational Fortune 500 organizations while promoting positive change, steering digital transformation, and leading each one to maximize their use of resources and drive financial health throughout shifting economic climates. ▪️ Recognized by CMO Magazine for establishing and launching the first fully agile digital agency in the USA. ▪️ Worked with numerous clients, including NBC Peacock, Flowers Foods, Veeva Systems, Pergo Flooring, and Yamaha Watercraft. Highlights: o NBC Peacock: Multifaceted MarTech process that focused on quality control technologies and omnichannel distribution for a positive user experience.o Flowers Foods (Wonder Bread, Nature’s Own, Dave’s Killer Bread): MarTech improvement project to integrate/migrate assets across digital asset management (DAM) and product information management (PIM) systems. o Veeva Systems: Supported the development of the organization’s first modular content tool. ▪️ Minimized employee resistance to marketing technology (MarTech) changes and advancements by providing front-line support throughout integrations, answering questions, facilitating training/professional development on the use and operation of each advancement, and promoting the benefits of each new system/process. ▪️ Managed, coached, and empowered project teams to complete their individual milestones, tasks, and responsibilities as a servant and transformational leader. ▪️ Consistently increased client value in the organizational partnership by serving as an influential and knowledge point of contact, subject matter expert (SME), and thought leader on marketing technologies. -
Senior ManagerOptimity Advisors Feb 2019 - Jan 2020Greater Los Angeles Area▪️ Partnered with top technology organizations to design, deploy, and manage end-to-end technology and process improvements, change management projects, and MarTech stack optimizations to achieve measurable results for premier clients/accounts Highlights: o Disney+: Work in progress (WIP) systems, channel distribution, and digital packaging to embed assets in the correct platform for a seamless launch of the video on demand (VOD) service. o Airbnb: Comprehensive evaluations to optimize/enhance global metadata schema for all brands (video on demand, magazines, and e-commerce sites) across MarTech stacks to reduce redundancies/consolidate processes. ▪️ Analyzed project financials to capitalize on cost savings opportunities and maximize profitability and returns on investment (ROI) while administering project budgets, conducting variance analysis, and defining/resolving financial roadblocks. -
Digital Marketing ConsultantConsultant Jan 2015 - Feb 2019Greater Atlanta AreaMedtroninc – Evaluated technology and interviewed 5 creative departments as well as multitude of cross-functional groups to collect requirements, current state and provide recommendation on technology solutions in the area of project and asset management. Assisted Sr. Consultant in gathering process workflows for current and future state process workflows.Biogen – Vendor evaluation and selection for an enterprise digital asset management solution. On-site requirements gathering, process and resource evaluation, improvement and recommendations. Lead consultant on implementation and change management. Participated in interviewing new hires.eBay - Vendor evaluation and selection for an enterprise project and digital asset management solutions. On-site requirements gathering for cross-functional teams (over 75 team members interviewed), process and resource evaluation, improvement and recommendations. The Gap - Vendor evaluation and selection for an enterprise project and digital asset management solutions. On-site requirements gathering for marketing and creative teams, process and resource evaluation, improvement and recommendations.Boy Scouts of America – Implementation consultation on AEM Assets and Sites. Included evaluation of people and processes, creating new workflows, and suggesting new roles. Participated in interviewing new hires. Enhanced Metadata schema and taxonomy. Lead migration project of 4 TB of assets to the new DAM. Lead team of 8 IT members to migrate and redesign scouting.org, and beascout.org onto the WordPress platform. Lead team to create WordPress templates to allow 100+ councils meet brand standards and move websites in a self-sufficient way onto new platform. -
Digital Marketing ConsultantConsultant Jan 2015 - Dec 2015Greater Atlanta AreaInterface Inc - Implementation consultation on AEM Assets and Sites. Included evaluation of people and processes, creating new workflows, and suggesting new roles. Enhanced Metadata schema and taxonomy. Integrated existing manufacturing specs into AEM metadata. Lead team to digitize product into 3D samples. Represented company for 2 years as technology SME to creative professionals and investors at NeoCon Chicago the largest commercial design convention.Westat – Researched and delivered white paper on ePublishing technologies. Gathered requirements, vendor evaluation and recommendation. Created live test environments and provided tests using provided publication. Provided high level training on basic functionality of systems to be considered. Evaluated PDF to EPUB technology services and provided files to their accessibility compliance team.Pernod – Created a best practice ingestion process for their digital asset management team. -
Director Of DeliveryIq Oct 2013 - Apr 2015Greater Atlanta AreaDirector of the project management department of a full service agency delivering digital and traditional projects to large corporations.Current and noteworthy clients and projects-Pergo Flooring - Digital Agency of Record-Smith and Wesson - Agency of Record -Central Garden and Pet - Social and web development-Yamaha Watercraft - Web development-Lead company-wide resourcing -Process improvement and project governance including evaluation and implementation of ERP solution.-Introduced, developed and championed unique Agile methodology resulting in improved delivery-Mentor and develop project management team -
Director Of Project ManagementMry Jan 2010 - Oct 2013Greater Atlanta AreaHead of delivery and manager of hosted services department for digital marketing implementations servicing fortune five hundred clients such as Newell Rubbermaid and Bayer Corporation.Department lead for team of project managers (interviewing, motivation, training, evaluations etc.)Current and noteworthy projects:-Maconomy/Tempo transition for Atlanta office-Spectracide – iPhone Application -Managed Services Ticketing System – Created system and manage group that triages all post production issues through an online ticketing system-BayerCropScience – WebUpdates Programme – 650 K programme to create and implement strategy to create engaging content to drive organic search resulting in more visits to Sharepoint site.-Dymo – Created Admin GUI for a Customer Representative tool allowing for the viewing, updating and placing of orders. .Net, SQL, HTML-Calphalon – Integration plan of third party ecommerce to current hosted commerce solution. .Net, Commerce Server, SQL, Biztalk, 3rd party integration-Stratego(Bayer) – Flash based learning model with admin tool to record completion and extract participant information. Flash, SQL-Liberty Link – Migration of current Lotus Notes based site into Sharepoint 2010 CMS. .Net, HTML, SharePoint 2010Bayer and Newell Hosted environments – Architected and built complete hosted environments. This included all stages from proposal to on-going maintenance management. Networking (Microsoft Environment, Commerce Server, Biztalk, Sharepoint 2010, SQL, Etc) -
Senior Project ManagerCox Communications Oct 2008 - Jul 2009Senior Project Lead on multiple Ecommerce projects for the payments division of third-largest cable entertainment and broadband services provider in the country. -Directed project to develop in-store bill pay kiosks. These touch-screen kiosks accepted credit card, checks and cash through a backend integration teams utilizing SOAP requests through Web Services to establish secure connectivity through Cox mainframe.-Directed teams to enhance multiple bill pay sites to migrate from a daily batch to a real-time system.-Lead on project to add Tulsa and Oklahoma City markets to the Fidelity Express system allowing Cox payments to be taken at multiple location throughout the city. This system was integrated through a nightly batch process to the COX AS 400 system of record. -
Associate Director Project ManagementTsys Jul 2004 - Mar 2008-Lead matrixed project teams to deliver Internet technologies for top financial institutions in the credit card industry.-Core Development of J2EE financial web interface-Hiring and Mentoring project managers-Process Improvement-Budget, Risk, Resource, Time, Resource management-Main technologies used: J2ee, Struts, C++, HTML XML -
Director Project ManagementS1 2000 - 2004• Balanced multiple projects for software implementation, security products, and creative web development. • Developed and executed all aspects of management including integration,scope, time, cost, quality, human resource, communication and risk management following PMI standards. • Worked directly with customers to understand process and ensuring customer and team deliverables. • Created periodic reports to upper management. • Collaborated with legal department to rewrite contracts. • Worked directly with sales to rewrite price book based on my cost analysis derived from project actuals. • Participated in sales calls as technical expert.
Steve Bevilacqua Skills
Steve Bevilacqua Education Details
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Biochemistry -
Western Reserve
Frequently Asked Questions about Steve Bevilacqua
What company does Steve Bevilacqua work for?
Steve Bevilacqua works for Cella
What is Steve Bevilacqua's role at the current company?
Steve Bevilacqua's current role is Executive Global Martech and Digital Transformation Executive. Creating value through the strategic use of digital tools, platforms, technologies, services, and processes..
What is Steve Bevilacqua's email address?
Steve Bevilacqua's email address is sb****@****orp.com
What is Steve Bevilacqua's direct phone number?
Steve Bevilacqua's direct phone number is +170650*****
What schools did Steve Bevilacqua attend?
Steve Bevilacqua attended Bowling Green State University, Western Reserve.
What skills is Steve Bevilacqua known for?
Steve Bevilacqua has skills like Program Management, Sharepoint, Project Management, Crm, Integration, Management, E Commerce, Strategy, Leadership, Pmo, Agile Methodologies, Digital Marketing.
Who are Steve Bevilacqua's colleagues?
Steve Bevilacqua's colleagues are Kara Falzone, Nipend Sen, Kay Mullennex, Dila D, Tiffany Stoerner, Zain Abdulwahab, Jessica Leuze.
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Steve Bevilacqua
Greater Philadelphia4comcast.net, dell.com, gmail.com, jjill.com1 (800) 3XXXXXXX
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Steve Bevilacqua
Los Angeles County, Ca4yahoo.com, hotmail.com, aol.com, cox.net -
Steve Bevilacqua
Senior Recruiter At Advanced Technology Innovation CorporationNorth Foxborough, Ma2aol.com, advancedtechno.com -
Steve Bevilacqua
Palm Beach Gardens, Fl3gmail.com, lrp.com, lrp.com
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