Steve Bonitatibus Email & Phone Number

Bala-Cynwyd, Pennsylvania, United States

Bala Cynwyd, Pennsylvania

Philadelphia, Pennsylvania

Blue Bell, Pa

• Leveraged applicable demographic data, consumer profiles and media research tools to develop media strategies to reach client target audiences in competitive markets• Built and maintained relationships with media representatives to optimize use of budget to achieve client marketing goals and objectives• Monitor campaign delivery from start to finish of each flight and campaign, ensuring that the campaign runs properly and negotiating makegoods for all discrepancies• Proactively track market trends, seek out new opportunities and ensure plans/buys are on track using historical analysis of past plans and buys• Managed and delegated client workload within my team, while training assistant media planners in planning, buying, research, presentation, negotiation and stewardship

Blue Bell, Pa

• Cultivate and present media recommendations based on client parameters and objectives• Act as a day-to-day steward by managing deadlines, client budgets and project billing• Proficient in all facets of media planning, buying and negotiating including cable and broadcast TV, radio, digital radio, print, outdoor and digital display advertising to provide clients with robust media plans and buys• Utilize syndicated planning tools such as IMS Everywhere, BUDDY, Scarborough, GFK MRI, SBMS, SQUAD, comScore and Kantar to run reports and aid in the development of insights• Provide online reporting and implementation for several clients

Blue Bell, Pa

• Maintained an active role in all phases of media campaigns inclusive of research, planning, implementation, and reporting• Main point of contact for billing inquiries from both the client and media vendors across all accounts• Create and maintain records of plans, budgets, I.O.’s, contracts and schedules• Researched, analyzed and negotiated Point-of-Views for various clients• Negotiated radio rates and provided buy schedules and summaries to the lead planner

Drexel Hill, Pa

• Created, organized, graphed and analyzed data of ad spending versus total sales for a major client• Participated in media planning, media buying and creative meetings for clients• Preliminary qualitative research training in STRATA• Researched, prospected, and made cold calls for new clients• Assisted in editing and analyzing data surveyed for potential clients

Easton, Pa

• Managed the sales/marketing accounts of two professional lacrosse teams, the Hershey Haymakers and the Wilkes-Barre/Scranton Shamrocks• Prospected, created leads, made cold calls, created proposals, processed payments, and manufactured sales• Created flyers, excel spreadsheets, seating charts, wrote email blast, fax sheets, and cover letters• Managed interns by creating their schedules, teaching them marketing and sales techniques and increasing their overall knowledge of the industry• Coordinated marketing strategies that included sales plans, execution plans, and client management

•Worked well with team members to efficiently complete jobs within expected time frames •Communicated effectively with customers to generate referrals; from initial contact to the collection of payment•Assisted in training new employees

York, Pa

•Managed the building while effectively handling any problems that arose while completing hourly security checks of the building•Helped in the fitness center with check- in as well as maintained a safe and friendly environment•Assisted with pre and post game preparations for all sporting events

B.A., Sports Management

Activities and Societies: York College of Pennsylvania Varsity BaseballMinor: Marketing and Advertising

Education record

Activities and Societies: Varsity Baseball, Varsity Swimming, Varsity Club, Ultimate Frisbee Club, Sports Broadcasting Club