I'm a content strategist and marketing leader who's taken editorial teams from 0 to 1 and also developed content and publishing strategies for some of the world's most well-known brands. Specialities: 💡—Content strategy 💡—Creative production 💡—Content governance and management 💡—Brand narrative and positioning 💡—Brand identity and tone of voice💡—Team building 💡—Custom events💡—WorkshopsI began my career in tech journalism, breaking news about Google and YouTube, then joined Thrillist as their first New York editor. I was recruited from Thrillist by NBC, where I helped lead the relaunch of their local news digital strategy and became their first Director of Branded and Sponsored Content. After NBC I launched and ran editorial for InsideHook, a newsletter-based city guide for adventurous men, where I also ran creative advertising strategy and worked with some of the world's most well-known brands, including Jaguar, Cartier, and Audi. After InsideHook I consulted for several publishers (Time Inc., Well & Good, more), then joined creative marketing agency Article Group, where I built their award-winning content marketing program. Since leaving Article Group in early 2020, I've been an independent consultant and strategist, developing content products for Amazon, MetLife, and many others.