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CMO level experience in strategy, development and integration of all forms of marketing, sales, service delivery, revenue generation and organizational capabilities.
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Strategic AdvisorIndependant Feb 2017 - PresentProject engagements in:Brand positioning, strategy and implementation. Customer experience insights, process, delivery.Consumer / market driven product innovation and improvements Comprehensive multi channel marketing: off line / digital, planning, implementation, capabilities assessment, demand generation, performance analytics -
Svp & General Manager Direct To ConsumerCross Country Home Services 2014 - 2017Fort Lauderdale AreaRecruited to help build direct to consumer business, add strategic direction and build brand value in Total Protect business line. Completely overhauled web site, lead generation, SEO approach, email capabilities. Completely replaced product line, set pricing strategy. 2016 Results: product line accounted for 20% of company core unit growth, cost per sale reduced by over $100, retention increasing, domain authority doubled. Also rebuilt corporate website and led company wide rebranding.
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Chief Marketing Officer American Home ShieldServicemaster Aug 2002 - Sep 2012Memphis, TnDirect line management of revenue production. $750 million sales, $115 million expense budgets. All marketing channels - B2C & B2B, digital & offline, acqusition and retention, including telesales for all product lines.Led company strategy & planning processes.Built direct marketing capabilities (from initial contact through inside sales conversion to sale) now driving over 50% of total company sales. Expanded digital capabilities (usability,ecommerce,search ) and lowered cost of acquisition. Completely rebuilt brand positioning and presentation. Introduced and expanded several new products, cross sell programs and partner affiliations. Led creation of company strategy & direction for AHS -- leading to new product lines; complete rebuilding of technology infrastructure and redesign of customer service. -
Vp, Licensed BusinessSears Aug 1997 - Jul 2000Greater Chicago AreaRecruited to lead direct licensees providing in home repair services and directly lead marketing for company owned heating & air conditioning business. Created direct marketing programs that grew sales by +25% in a flat category. Created & led regular working sessions to share best practices and improve analytics resulting in sales growth. Focus on key businesses led to acquisition of 3 key licensees and integration of operations. -
Vp Marketing; Vp Strategic Planning & Hr; Vp Process ReengineeringVf Corp 1992 - 1997New York, Alabama, North CarolinaVP Marketing for intimate apparel division - grew share / volume through product development, improved major account planning with Sales and new brand product lines in new channels. VP Strategic Planning & Human Resources intimate apparel - created / organized company planning process, consolidated locations. Corporate wide process reengineering team in retail space management, product development and data warehousing. Space management & replenishment implementation with WalMart drove $50 Million growth. -
Avp MarketingContel Mar 1988 - Jun 1991Greater Atlanta AreaBuilt marketing function from ground up to support new calling services, guide capital investments and develop company communications. Acquired by GTE, merged operations.
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Cpg Brand Management @ P&G, Tropicana, No Nonsense Fashions. Wireless Start UpProcter & Gamble 1982 - 1988Cincinnati, Florida, North Carolina, CaliforniaClassic brand management responsibilities: business planning, marketing, promotion, advertising, new product development. P&G: Introduced first Puffs lotioned facial tissue. Tropicana: Introduced pulp into product lines which improved preference and grew share.No Nonsense: Developed bulk packaging to achieve entry to Sams Club; Created branded sock line for food & drug. Wireless start up (2000-2002) - built consumer business model at private start up that was preferred to national carriers. -
Lt Supply OfficerUs Navy Mar 1976 - May 1982Scotland & HawaiiFinancial and logistics management. Tours included: Submarine Service; Explosive Ordnance Disposal; Naval Supply Center.
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Frequently Asked Questions about Steve Burnett
What company does Steve Burnett work for?
Steve Burnett works for Independant
What is Steve Burnett's role at the current company?
Steve Burnett's current role is CMO / Advisor.
What is Steve Burnett's email address?
Steve Burnett's email address is sb****@****ink.com
What is Steve Burnett's direct phone number?
Steve Burnett's direct phone number is +190159*****
What schools did Steve Burnett attend?
Steve Burnett attended Pepperdine Graziadio Business School, College Of Charleston.
What are some of Steve Burnett's interests?
Steve Burnett has interest in Children, Environment, Health.
What skills is Steve Burnett known for?
Steve Burnett has skills like Direct Marketing, Marketing Strategy, Analytics, Strategic Planning, Leadership, Marketing, E Commerce, Multi Channel Marketing, Management, Customer Retention, Integrated Marketing, B2b.
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Steve Burnett
Chicago, Il5stackadapt.com, mediamath.com, umich.edu, xad.com, mbbagency.com2 +164684XXXXX
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Steve Burnett
I Help Successful Entrepreneurs Sign Their First Coaching Client In 90 Days Without Cold Calling.Venice, Fl2burnettpainting.com, burnettpainting.com3 +182843XXXXX
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Stephen Burnett
Improving Lives Awarding Dual Brand Power Combo Insurance Agency And Tax Prep Franchises Ne Fl. Area Representative For Atax And Estrella Insurance Both Loyalty Brands In Northeast Fl And Atax In Southeast GeorgiaYulee, Fl1hotmail.com
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