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Senior media/ marketing executive with both client and agency side experience. Successful track record leading multiple companies and teams through periods of rapid change, reorganization and competitive challenges. Experience managing large groups and small teams alike, including a 175 person integrated agency office, a 100+ person multi-office media practice, and global client service teams.Specialties: Experience across across multiple disciplines, including offline, digital, programmatic, social and mobile media; account and general management; business development; and analytics and optimization. Broad range of client category experience, including technology (from start-ups to Fortune 50 companies), media, international travel, consumer packaged goods, retail, sports marketing and financial services. Significant international experience. Robust and successful business development track record.Views here are my own.
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Senior Director, Media And Digital MarketingHp Sep 2009 - Sep 2022Palo Alto, Ca, UsLed worldwide development of HP’s in-house media planning and strategy practice. Developed global platforms to bring diverse segments such as Gen Z, Creative Professionals and CxO's into the HP franchise. Drove social media innovation via strategic partnerships with Google, Twitter, Facebook, Snapchat, and TikTok. Activated content development agreements with key entertainment partners, including Disney, Viacom, and DreamWorks. Helped develop ROI models to optimize marketing mix, investment strategies and campaign messaging. Led regional drive for greater use of programmatic media and data-driven media planning and buying. Previously served as America’s Media Lead and Director of Strategic Planning, Worldwide, in the PSG (Personal Computer) business unit. -
Chief Media OfficerMullen Jan 2003 - Aug 2009Boston, Los Angeles And New York, UsLed all media strategy, investment and analytics operations across multi-office agency network (100+ media professionals) for Mullen, a top 20 national agency within IPG. Created a unique positioning and brand identity for the agency’s media services capability under the Mullen mediaHUB banner, driving significant incremental media-only revenues. Member of executive team, which charts agency strategic direction, manages client relationships, leads new business development strategy, and is accountable to IPG for delivering profit and revenue targets. An active speaker at major industry events, including Ad: Tech, the ANA, and The Ad Club. Frequently quoted in industry periodicals such as Ad Age and The Wall Street Journal.Led a media resource that successfully beat top-ranked media agencies by demonstrating the power of multi-platform, content-driven strategies; digital innovation; business analytics and optimization; and cross-disciplinary integration. -
Managing DirectorAkqa 1997 - 2002San Francisco, Ca, UsOriginally recruited as Media Director and subsequently promoted to Managing Director for SF office in newly created global network. Led the team that pitched and won the largest account in the network, Palm, and subsequently served as global account director on the business. Pitched and won media duties from previously creative-only clients such as PowerBar, The Good Guys, and Heinz, generating several million dollars worth of annual incremental income.Played a critical role in formation of new agency network by integrating offline and digital advertising, web development, and strategy practices. Oversaw global expansion into Asia and Europe by identifying and later integrating partners in key regional hubs. Led business development efforts with equity partner Accenture. Held office P & L responsibility. -
Svp Media DirectorPublicis Advertising 1988 - 1996UsSenior media executive within growing agency network. Played a significant role in helping the agency grow from mid-sized U.S. independent to a top ten global communications company.Key role in building team to service the recently won British Airways global media business. Subsequently served as media director for all efforts in the Americas, the largest region in this vast, complex network. A key player in integrating U.S. operations within Zenith/ Optimedia global network. Previous role running P&G business at DMB&B; agency subsequently purchased by Publicis.
Steve Calder Skills
Steve Calder Education Details
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University Of ConnecticutMarketing -
Hamilton CollegeBachelor Of Arts (B.A.)
Frequently Asked Questions about Steve Calder
What is Steve Calder's role at the current company?
Steve Calder's current role is Former Senior Director, Media and Digital Marketing at HP.
What is Steve Calder's email address?
Steve Calder's email address is steve.calder@hp.com
What is Steve Calder's direct phone number?
Steve Calder's direct phone number is +140855*****
What schools did Steve Calder attend?
Steve Calder attended University Of Connecticut, Hamilton College.
What skills is Steve Calder known for?
Steve Calder has skills like Integrated Marketing, Online Advertising, Advertising, Strategy, Digital Marketing, Digital Strategy, Analytics, Marketing, New Media, Management, Digital Media, Media Planning.
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