Steve is a creative entrepreneur with an eye for storytelling. He grew up with the redwoods in his backyard and Silicon Valley at his doorstep. As the CEO of Sustainable GOAT, he founded the platform with a unique vision: to humanize sustainability through storytelling that resonates. To him, the world isn't black and white but a fascinating palette of grey that we all have the responsibility to navigate. With GOAT’s guiding principles of intentionality, circularity, and community, he leads the way in demonstrating that to be truly human is to strive for a world that's better than we found it.With a background in the creative industry, Steve brings a wealth of experience in understanding where humanity and the planet intersect through branding, strategy, and content. Influenced by his grandfather—a pioneer in color photography and documentary filmmaking—Steve learned early on that storytelling can be a potent tool for change.When he's not steering Sustainable GOAT, you'll find Steve immersed in the Pacific Northwest's natural beauty, spending quality time with his family and his rescue dog, Jeffery, who’s living his best life thanks to a promise well kept.