Steve Casto

Steve Casto Email and Phone Number

Retired at Casto Communications @
Steve Casto's Location
Gallatin, Tennessee, United States, United States
Steve Casto's Contact Details

Steve Casto personal email

About Steve Casto

Casto Communications provides senior executive leadership in Marketing, Corporate and Internal Commications to organizations which would like to outsource some or all of that function. Experienced in all media, I bring to your business the strategic planning and professional management necessary to enhance revenue streams, increase productivity, and leverage and repurpose resources. I am passionate about maximizing the return on your investment in Communications.Professional Profile:> Goal oriented, self-directed professional with 30+ years practical experience creating and directing a full range of communication services, including product marketing, corporate communications, and internal communications, across all media and often in multiple languages for use in countries around the world.> Owner and principal of a full service marketing communications agency, operating on an outsourced basis.> Experienced in the planning, budgeting and execution of comprehensive Communication Plans for consumer and business-to-business marketing campaigns.> Experienced in product branding and creating award winning corporate graphic identities.> Award winning producer of videos for industrial product marketing, customer and investor relations programs, and employee training.> Accomplished writer for various business purposes, including technical presentations, sales support materials, websites, speeches, annual reports, and more.> Effective and experienced producer of special events, such as trade show exhibitions, hospitality events, annual shareholder meetings, and national sales conferences.> Proficient in negotiation, decision making, problem resolution, and cost control.> Successful manager of multiple agencies and freelance service providers.Specialties: Experience in all media, including:web-based marketingcollateral (print) materialsindustrial and corporate video productionadvertising: consumer & trade periodicals, newspapers, and televisionTrade show exhibits: design, construction oversight, on-site management Trade show and hospitality cvent planning and managementSpecial event planning & execution, including sales & marketing meetings, seminars & conferences, annual stockholder meetings, and more.

Steve Casto's Current Company Details
Casto Communications

Casto Communications

Retired at Casto Communications
Steve Casto Work Experience Details
  • Casto Communications
    Retired
    Casto Communications Jan 2016 - Present
    Gallatin, Tn
  • Casto Communications
    Owner
    Casto Communications Jun 2003 - Present
    Offering the services and benefits of a Director of Marketing & Marketing Communications on an outsourced basis.> Provided senior level strategic planning and consultation related to marketing communications, advertising campaigns and media selection> Developed, budgeted and managed comprehensive $200,000+ co-operative marketing campaign for consumer retail products, which resulted in increased co-op dollars flowing to client. Media included TV, DVD/CD-ROMs, newspaper, magazines, collaterals, in-house support materials and advertising specialty items> Created a highly focused partnership program targeted at general contractors and the building trade industry resulting in increased sales in the client’s retail showroom> Produced a combination annual report and marketing brochure for a non-profit organization, including editing copy as well as the CEO’s and president’s letters to shareholders> Produced large and small tradeshow exhibit booths, elevating client’s visibility and position in the industry> Wrote and produced various printed and internet employee HR communications for a multinational corporation, including analyzing, organizing and reducing 14 division handbooks into one comprehensive, easily accessed, company-wide resource published on the client’s intranet > Produced interactive team building events for corporate annual sales meetings> Designed and produced unique interactive website for aerospace supplier
  • Graftech International Ltd.
    Senior Manager, Marketing Communications Worldwide
    Graftech International Ltd. Jun 1972 - Jun 2003
    > Sole in-house provider of professional Communications services, including advice, guidance and management, to the worldwide organization> Designed and managed custom tradeshow exhibits and related hospitality events for multiple product lines across the US and Europe, incorporating unique special effects, games, and entertainments> Produced printed materials for multiple product lines, investor relations, and employee communications, in as many as eight languages > Wrote and produced 40 industrial videos for product sales, customer relations, team building and training, and investor relations, including three IPOs. Filmed in as many as eight countries on four continents. Honored with ten prestigious awards > Produced and managed corporate website> Produced award winning corporate identity programs, including logos, color palettes and comprehensive style guides> Responsible for reviewing all published materials with regards to proper logo and trademark usage, copyright and ownership acknowledgements, necessary legal clearances and management approvals, and corporate identity adherence> Designed and created standardized PowerPoint templates for the sales and technical service representatives, unifying company identity and significantly improving productivity> Designed and managed multiple advertising specialty premium programs for various products and corporate needs> Produced and managed annual stockholder’s meetings, national sales meetings and international manager’s meetings> Wrote and produced investor relations information packages in collaboration with investor relations, finance, and legal departments> Wrote and/or edited corporate and product related press releases, advertorials, speeches, and various announcements> Developed numerous comprehensive Communication Plans for various industrial products serving diverse industries from steel to aerospace to silicon chip manufacturing
  • Ucar Carbon Company
    Communications Manaager
    Ucar Carbon Company 1980 - 1990

Steve Casto Skills

Advertising Marketing Communications Press Releases Marketing Corporate Communications Event Planning New Business Development Social Media Social Media Marketing Strategic Planning Public Relations Negotiation Sales Management Team Building Event Management Product Marketing Marketing Strategy Budgets Public Speaking Internal Communications Management Leadership Training Strategy Trade Shows Project Planning Editing Nonprofits Fundraising Sales Social Networking Program Management Customer Service Human Resources Business Strategy

Steve Casto Education Details

Frequently Asked Questions about Steve Casto

What company does Steve Casto work for?

Steve Casto works for Casto Communications

What is Steve Casto's role at the current company?

Steve Casto's current role is Retired at Casto Communications.

What is Steve Casto's email address?

Steve Casto's email address is st****@****ail.com

What schools did Steve Casto attend?

Steve Casto attended Marshall University.

What skills is Steve Casto known for?

Steve Casto has skills like Advertising, Marketing Communications, Press Releases, Marketing, Corporate Communications, Event Planning, New Business Development, Social Media, Social Media Marketing, Strategic Planning, Public Relations, Negotiation.

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    9 +140221XXXXX

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