Steve Cleff Email & Phone Number

Philadelphia, PA, US

Santa Clara, CA, US

• Led a Product Design, and User Research teams for a product portfolio of SaaS and native mobile app products for customers including: Google, Salesforce, Bloomberg, and Microsoft
• Drove growth design strategies for SaaS products, increasing Daily Active Users (DAU), Annual Recurring Revenue (ARR), and reduced Time to Revenue
• Modernized Product Design for SaaS Product portfolio including portfolio-wide rebrand, updated Design System, and multiple UI migrations to React to improve customer support and drive ARR
• Influenced OKR planning, business strategy, sales strategy, organization structure planning, budgets, and training as a member of the company leadership team
• Integrated a user-centered design vision that became a company OKR
• Improved Product Design, User Experience, Usability, and customer satisfaction while increasing velocity and reducing release time by Introducing a Dual-Track Agile process

Munich, DE

Leading a team of designers and researchers, collaborating with Product and Engineering, to help CRE, Facilties, and HR executives and employees manage hybrid work and find ways to increase efficiency and sustainability.

London, GB

Led the Experience Design team for a variety of mobile and web products for Barclays and their partners.Responsible for establishing and elevating Product Design practice including defining services, hiring, training, sales, process, career development, and budgets.

Philadelphia, Pennsylvania, US

• Responsible for building the Product Design and Research practice for an agency creating B2C and B2B, marketplace, AI/ML, native mobile app, SaaS, multi tenant, eCommerce, and Financial Services products
• Led a service expansion of Product Design, Product Roadmaps, and Product-Market Fit, services
• Increased Product success and Design quality with training and mentorship as well as integrating Design activities including Product Design vision, Usability Testing, Design Systems and rapid prototyping into Agile.
• Clients included B2C and B2B, marketplaces, AI/ML, native mobile apps, SaaS, multi tenant, eCommerce, Financial Services, Business ManagementHighlights include leading teams that designed products that:
• Drove a new Product Roadmap for a Vanguard financial advisor SaaS product
• Led design team for an MVP that led Target to commit to pilot a new eCommerce rental SaaS

New York, NY, US

• Led the User Experience team in the main office for full-service agency with 70mm+ in revenue
• User Experience and User Research for responsive websites and native mobile apps
• Responsible for innovation in emerging technologies including VR/AR, and AI
• Increased engagement on websites as measured by page views/visit by 2x
• Exceeded target conversation rate on key user actions by 30%

• Head of UX and Research for a consultancy designing responsive websites, intranets, native mobile apps for Apple, JP Morgan Chase, Barclays, United, Wawa, Morgan Stanley, Time WarnerHighlights include:
• Multiple JP Morgan Chase credit card websites: Increased lead generation by 40%
• Wawa convenience stores: increased website engagement by 45%
• Morgan Stanley employee compensation website and native mobile app: Increased employee engagement and raised investment retention

Philadelphia, PA, US

• Led Product Design strategy for a multi-device, cloud-based entertainment system for 22 million+ customers including web, native mobile, and set-top apps, product launched in 2012Conversion of over 80% of users to new.
• Built 20+ person Product Design studio of Visual Designers, UI Designers, Information Architects Unified Design standard and Design Systems for mobile apps, websites, software user interfaces, print advertisements, and.

New York, NY, US

• Built out User Experience practice including services, processes, training and career development for Experience Leads and Information Architects - grew from 1 employee to 7. Highlights include:
• 100% increase in user engagement for philly.com
• 20% increase in lead generation for KPMG.com
• Over 40% registration for PNC Bank’s Virtual Wallet
• 400% increase in application for JP Morgan Chase credit card application Other clients: AARP, Expedia, Heinz, Johnson & Johnson, PC Mag, Pew Charitable Trusts, Syracuse University

Philadelphia, PA, US

Established User Experience department, including services, process, deliverables, training, and partnerships for user experience design including information architecture, user research, usability testing and thought leadership. Clients: Pfizer, AstraZeneca, Merck, Johnson & Johnson, Novartis, Sanofi, Bayer, EliLilly

As a consultant, I worked with the Breastcancer.org Management, Editorial, and Technology teams to perform User Research, identify user Personas, reorganize the site's Information Architecture, User Interface and test and refine the changes through multiple rounds of Usability Testing over a three year period. The site won multiple e-Healthcare awards.