- Fueled 4x pipeline and 2x revenue growth by creating new lead-gen programs and channels- Managed the outbound function, including BDR team- Established budget and ran all lead-gen, ad channels, and all marketing tech stack- Created and measured all attribution channels and program ROI

* Built demand and marketing programs as Gentem moved from using external marketing vendors to an in-house team and built an SDR and AE team* Successfully launched new tech offerings

Built out the marketing tech stack and demand generation programs for SaaS startup, helping fuel rocket growth in the past year (over 10x in customers and several multiples in revenue)

Helped fuel growth at SaaS startup by building / executing / measuring programs that included online ads, website with chatbot, prospecting and intent tools, and all lead scoring to Opportunity (in Salesforce)

Responsible for planning, creating, executing, and measuring integrated marketing initiatives through digital and traditional channels, helping increase sales 38% and leading to the successful sale of the company.Managed a virtual/international team focused on building awareness, running company and partner events and user conferences, creating lead generation, providing sales enablement and increasing cross-sell/upsell through integrated, multi-level campaigns for various business units and product lines.

I led a team responsible for all global marketing. While I did a lot of hands-on creation, my main focus was on overall strategy and evaluating effectiveness with metrics for sales and lead generation, digital marketing, brand management, and channel partner management. Achievements included:* Created programs that drove 25% Y/Y growth* Moved to a more metrics-driven model for both budget and tactics, including product-level planning and a focus on analytics* Refocused digital marketing efforts and programs (including heavy increase in SEO and PPC activity)* Developed and created an MDF (Market Development Funds) plan and tracking while redirecting channel communications and marketing support to better support partner sales efforts* Supervised the update of all creative material (collateral, presentations, social media effort, video, etc.)* Revamped / relaunched web site(s) to increase company leadership position and increase SEO/lead generation and sales* Refocused field marketing (tradeshows and events) with an emphasis on maximizing budget and increasing results* Refocused ad strategy (online and print) to track spending and maximize results

Was the sole marketing person in an organization of 200+ people. My output was responsible for driving growth upward of 20% Y/Y. Responsible for the entire operation of PlanSource's marketing efforts, including:* Overall marketing strategy* Creative (web site, collateral, presentations, social media effort, video, etc.)* Full marketing plan / budget* Marketing project management and execution of plan details* Field marketing / events* Communications / PR* Channel communications and development* Marketing analytics* Brand management

Focus: Marketing, communications, and social media for wireless carriers* A team of one, running all corp. marketing, product marketing, channel marketing, and lead generation* Forged key strategic partnerships and deals* Increased sales six-fold in first 10 months* Developed and executed media strategy* Personally created deliverables for B2B and B2C markets for wireless carrier channels

Focus: Strategic marketing, nonprofit management, hands-on deliverables, SEO* Director for a startup online video firm, set strategic initiatives and partnerships* Consulted for Fortune 500 companies and small companies doing business analysis and plans, marketing and communications, and SEO and new media* As Director for a Boulder media nonprofit, prepared detailed business plan and delivered on quota for funding

Focus: Enterprise, SMB, and B2B marketing and lead-generation in high-tech* Led a global team, coordinating world regions for marketing, channels, communications, and product marketing* Created strategy, delivered online / email / direct mail lead generation; ran the web site(s), wrote and produced collateral, created communications, ran OEM channels* Did extensive program management for verticals (healthcare, government, education, etc.)