Steve Coulson Email & Phone Number

Greater New York City Area

Campfire creates compelling fan experiences using immersive storytelling, experiential events and emerging technology. I've overseen work for Netflix, Amazon, Lego, Sonos, Infiniti, Harley-Davidson, A&E, Discovery Channel, National Geographic, SYFY and USA Networks.Sample projects: THE PURGE SHOPPING NETWORK & PURGE CITY for USA Networks at SDCC, a branded entertainment program cleverly disguised as retail outlet, where we offered fans a "one stop shop for the PERFECT Purge Night." Includes on air video, social, digital and an immersive installation at San Diego Comic-con - http://brief.promaxbda.org/article/usa-syfy-create-purge-shopping-channel-ahead-of-the-purgeRESISTANCE RADIO for Amazon Prime - a cross-platform story, broadcasting hope to an America run by a Nazi madman. Nominated for a Creative Arts Emmy Award. Winner of five Cannes Lions and five Clios, including two Grands. - https://www.newsweek.com/reimagining-classic-songs-and-radio-commentary-if-nazis-had-won-war-570668The WESTWORLD EXPERIENCE for HBO at SDCC & NYCC - immersive experiential events that brought the storyworld to life.- https://www.theverge.com/2017/8/16/16156852/westworld-experience-immersive-theater-marketing-sdcc-2017- https://www.polygon.com/2017/10/6/16431256/westworld-experience-new-york-comic-con

Greater New York City Area

The Mill provided production services for Campfire under an exclusive license agreement.

Greater New York City Area

The Advance Guard was a startup consultancy focused on using social media and emerging technology to create radical marketing programs.Our specialist services included:• Strategic planning and consultancy• Creative design and program development • Hands-on management of social media marketing programs • Influencer outreach and buzz-building tactics• Conversation monitoring and optimizationIn 2008, we were acquired by Campfire.

Greater New York City Area

As Chief Creative Officer at crayon, I led "conversation marketing" initiatives for clients such as Coca-Cola, American Airlines, Warner Brothers and P&G. This included Influencer Outreach programs to bloggers and podcasters, helming the first forays into virtual world by brands, and viral video creation and seeding.

Greater New York City Area

• Member of senior management team leading the 30-person New York Office• Full responsibility for deliverables of Creative & Production teams• Clients included Marriott, MTV, The Wall Street Journal

Greater New York City Area

• Led creative strategy and implementation on new media assignments for all JWT clients• Digital ‘voice’ of the Agency for all integrated new business pitches• Clients include Ford, Unilever, Cadbury-Adams, De Beers, Merrill Lynch• Created online campaign for the most successful launch in Schick’s history

Greater New York City Area

• Acted as Creative Director on the consultancy’s largest client, GE Capital• Built and led a team of eleven dedicated creative staff• Launched multiple large-scale web development projects

Greater New York City Area

I was the first digital creative hire in the New York office of McCann-Erickson. As Creative Director, I serviced all existing clients' digital needs, and grew the in-house digital team to 30 people.I also participated in most new business initiatives, including being a part of the pitch team that won the Mastercard account by creating the "Priceless" campaign.