Writer And Creative Communications
CurrentRecent client experience includes care homes, agriculture, finance, energy and more.Key skills include:o copywriting and content creationo creative strategies and conceptso writing web content for Search Engine Optimisation.o liaison - on behalf of clients - with suppliers such as photographers, printers, fulfilment houses and SEO consultants.o working directly with senior and mid-level management.o event management, scripting, production and liaison with event managers, venues and suppliers.Major areas of work include:o copywritingo creative conceptso creative and marketing strategyo internal communications (including intranets and extranets)o team engagemento website contento traditional media - including press, out-of-home, radio, TV and direct mailo event scripting and business presentationsRecent work includes:o Creating and updating website contento Internal communications activity, including management conferences, content and structure of a UK company’s intranet, production of training materials, and employee engagement programmes.o Launching a new website that saw a 100%+ increase in phone enquiries.o Launching a fully functional intranet within 3 months of brief.o Active participation in a client’s selection of a new marketing agency, resulting in an immediate £300k budget saving and a 20% upswing in sales enquirieso Rationalisation of a client’s purchasing process for marketing materials, resulting in savings of up to 50% with no loss of quality.o “Professionalising” a client’s communications processes, both internally and externally.o Managing the communications process for a major retraining exercise that ensured compliance with essential industry regulations.
