Recent client experience includes care homes, agriculture, finance, energy and more.Key skills include:o copywriting and content creationo creative strategies and conceptso writing web content for Search Engine Optimisation.o liaison - on behalf of clients - with suppliers such as photographers, printers, fulfilment houses and SEO consultants.o working directly with senior and mid-level management.o event management, scripting, production and liaison with event managers, venues and suppliers.Major areas of work include:o copywritingo creative conceptso creative and marketing strategyo internal communications (including intranets and extranets)o team engagemento website contento traditional media - including press, out-of-home, radio, TV and direct mailo event scripting and business presentationsRecent work includes:o Creating and updating website contento Internal communications activity, including management conferences, content and structure of a UK company’s intranet, production of training materials, and employee engagement programmes.o Launching a new website that saw a 100%+ increase in phone enquiries.o Launching a fully functional intranet within 3 months of brief.o Active participation in a client’s selection of a new marketing agency, resulting in an immediate £300k budget saving and a 20% upswing in sales enquirieso Rationalisation of a client’s purchasing process for marketing materials, resulting in savings of up to 50% with no loss of quality.o “Professionalising” a client’s communications processes, both internally and externally.o Managing the communications process for a major retraining exercise that ensured compliance with essential industry regulations.

I joined Alliance International as a senior writer. I worked under two successive Creative Directors before being appointed to that role and to the Board of Directors in 1991. My primary responsibilities were:- managing, supervising and controlling the quality of the creative output of one of the Midlands' leading advertising agencies.- liasing with senior management at both local and Group level.- client liaison.- hands-on conceptualisation and development of creative advertising campaigns.- B2B promotion of the agency to potential clients.- leading new business pitches.- managing staff overheads and the Creative Department budget.- selection and management of suppliers, such as photographers, freelance writers, freelance designers, freelance art directors and illustrators.- recruitment of new staff.

As Senior Writer within a 10-strong creative department for a large advertising agency, my primary responsibilities were:- creative solutions to briefs from a variety of clients, including Jaguar Cars, Leyland Daf, British Gas, Spur Shelving, TyreServices (now HiQ) and others.- copywriting for advertisements, brochures, radio commercials, TV commercials, direct mail, press releases, leaflets, newsletters, corporate videos, posters, exhibition graphics.- working with both in-house and freelance art directors and designers.- selection, management and briefing of photographers and other creative suppliers.- presentation of ideas and copy to clients and to internal stakeholders.- building working relationships with successive Creative Directors, senior agency management, senior level clients, the agency's account management team and fellow members of the creative department.

In an advertising agency established by two writers, my role was to provide additional creative support to the team.My primary responsibilities were:- creative solutions to briefs from a variety of clients, including Tarmac Quarries, Forward Trust Finance, Sandvik, Yale Lift Trucks, Alcan, Minalex, Lloyds British, LinPac and others.- copywriting for advertisements, brochures, radio commercials, TV commercials, direct mail, press releases, leaflets, newsletters, corporate videos, posters, exhibition graphics.- working with both in-house and freelance designers.- liaison with clients.- liaison with photographers and other creative suppliers.- presentation of ideas and copy to clients and to internal stakeholders.- building working relationships with the joint Creative Directors and board of the agency, as well as with fellow creative and studio team members.

As Senior Writer/Deputy Editor, I reported to the three owners of a monthly music magazine, focused on the popular music scene in Birmingham and the wider Midlands. I joined at a very early stage in the life of the magazine and was involved in the establishment of editorial, design, distribution and advertising policies.My primary responsibilities were:- editing, sub-editing and writing content.- design, layout and print-ready artwork.- managing a team of freelance writers and photographers.- working with the Production Director to manage freelance artworkers.- liaison with pre-print suppliers and printers.- managing the distribution of the magazine to around 40 music-related outlets across Birmingham, Wolverhampton, Coventry and the wider Midlands region.- liaison with advertisers, advertising agencies, PR consultants, the publication's bankers and other stakeholders.- event management for the publication's annual Battle of the Bands contest, including sourcing and negotiating with venues, PA Hire companies and lighting suppliers.- liaison with other media outlets, including local radio and TV stations.- budget management.- credit control.- attendance at events aimed at our core readership, such as musical instrument exhibitions and music festivals.- assisting with the recording, production and marketing of a live album, 'Brum Beat Live at the Barrel Organ', featuring local bands performing at a key Birmingham venue.

This was a one-year, full-time post, with a seat on the Executive Committee of Birmingham Polytechnic Students' Union.Primary responsibilities were:- the writing, editing, design, print management and distribution of the Union's fortnightly student newspaper.- creation, design, print management and distribution of official Union publicity materials, including those used in elections- creation, design, writing, editing and print management of student handbooks and official Union manuals- creation, design, print management, media buying and placement of advertising materials for Union commercial activities, including Travel and Insurance companies.- press and media relations, including the writing and distribution of press releases promoting Union policies and campaigns.- active participation on the management board (Executive Committee) of the Union.- management of a team of volunteer journalists, photographers and reviewers- management of external printers- management of full-time Union staff.