Steve Cranford

Steve Cranford Email and Phone Number

United States
Steve Cranford's Location
United States, United States
Steve Cranford's Contact Details

Steve Cranford personal email

n/a
About Steve Cranford

Pattern-seeking mammal searching for valuable, underserved gaps in human need...to create and communicate solutions.Assumption challenging thinker and literally, marathon runner, a multi-industry asset-builder, skilled in navigating ambiguity to achieve impact. Marketing and business strategist, and post-corporate entrepreneur, led three startups to successful exits and advisor to more. Champions teams to create futures. As founder, Creative Chairman & CEO of WHISPER, led a global team advising companies in multiple industries such as, for example, MedTech, AI, distilled spirits, life science, biopharma, ADU engineering, cognitive technology, among companies such as Mercedes-Benz, SeaStar Biopharma, Real Madrid Club de Fútbol, CLARET scientific, and NBCUniversal. Among 45 Global Marketing Leaders identified by The Wharton School, after nomination by IBM.Crafted #CommittableOwnableWords™ methodology to create sales narratives uncovering and labeling the “exclusive exceptional” of an offering, to move beyond “innovative” claiming “new” and “original” to #ThinkToTheValuable™ outcomes, turning internal strategies into external investment, sales, and influence.Compounded experience in international operations and intellectual property, offers insights and leadership to date adding over $4.8 billion in market value. Episodically serves as Entrepreneur in Residence at the University of California San Diego, working with student and faculty early-stage teams. Previously served as officer, a/general counsel and affiliates board member to Rent-A-Center, now Upbound Group [NASDAQ: UPBD].Maintains a love for the game of baseball at all levels, while also a fan of fútbol, as the sport is known everywhere but in his native America.

Steve Cranford's Current Company Details
UC San Diego Office of Innovation and Commercialization

Uc San Diego Office Of Innovation And Commercialization

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Entrepreneur In Residence
United States
Employees:
26
Steve Cranford Work Experience Details
  • Uc San Diego Office Of Innovation And Commercialization
    Entrepreneur In Residence
    Uc San Diego Office Of Innovation And Commercialization
    United States
  • Bond Globally
    Senior Managing Director
    Bond Globally Apr 2024 - Present
    Business and communications strategy & execution is what we do, reputation equity growth in desired markets is what we create, with capital attraction and revenue growth the results
  • Uc San Diego Office Of Innovation And Commercialization
    Entrepreneur In Residence Emeritus
    Uc San Diego Office Of Innovation And Commercialization Sep 2021 - Present
    La Jolla, California, Us
    Mentoring / advising early-stage life science, technology, and AI focused teams through affiliation with UCSD’s Office of Innovation & Commercialization, Rady School of Business, and Jacobs School of Engineering. Advisory / board member of select enterprises.Created course of instruction addressing higher education gap – for business leaders and marketing teams struggling to translate internal strategies into external action, such as purchase, investment, market influence
  • Washburn University School Of Business
    Business & Marketing Advisor, Faculty Lecturer
    Washburn University School Of Business 2015 - Present
    Topeka, Ks, Us
    Investing in a new generation of students, guest lecture in courses such as Strategic Analysis and International Marketing; for International Business Experience program, business / marketing strategy advisor to students teaming with those of Wuhan University of Science & Technology while interning at companies in business centers such as Shanghai, Beijing, Xi'an
  • Whisper Globally
    Creative Chairman & Ceo
    Whisper Globally 2009 - 2024
    New York, Us
    WHISPER creates enduring, reputation-building broadcast digital and media assets to Own The Conversation® among competing product choices, for clients such as for clients such as Real Madrid Club de Fútbol, Sunkist Foods, Fox Sports 1, NBC Universal and March of Dimes International.We compare the logic of your product with the passion of your product + the dream your product satisfies, revealing the gap between logic vs. passion. We guide you in navigating this gap to reveal your WHISPER: What you allow people to experience, that cannot otherwise be found anywhere in the worldYour WHISPER shapes product and enterprise indelibility, so vital for reputation—and earnings—growth.Leaders seeking market success find their WHISPER. Because long after the shout of traditional advertising and PR is forgotten, your WHISPER is remembered.
  • School Of Visual Arts
    Adjunct Professor
    School Of Visual Arts 2009 - 2017
    New York, Ny, Us
    Instructor and mentor for graduate level professionals, including courses "Finding Brand" and "The Business of Art: How to Plan, Launch & Grow A Creative Business"Described as a natural teacher, whether assisting clients in understanding the steps to product or enterprise brand indelibility, or guiding up-and-coming talent, serve as adjunct professor at The School of Visual Arts, a recognized top-10 design and communications graduate school, after earlier teaching at institutions such at the The Paul Merage School of Business, University of California Irvine.
  • Generationon
    Member, Board Of Directors
    Generationon 2009 - 2014
    A lifetime of helping others, begins heregenerationOn taps into the basic human need of helping others, by encouraging teens, tweens and younger to exercise their power to do so
  • Points Of Light Foundation
    Member, Board Of Directors
    Points Of Light Foundation 2005 - 2014
    Atlanta, Georgia, Us
    Points of Light instantly mobilizes transformational people and teams to answer humanity's call, whether for those struck by the headline, or the everyday.
  • Whisper
    Managing Director
    Whisper 2004 - 2009
    WHISPER is a property development consultancy, creating intellectual assets through strategic storytelling to attract audiences, extend influence and generate returns for organizations such as BigBand Networks, Accuweather Enterprise Solutions [WeatherData] and The American Bar Association. Whisper assists organizations so they own the conversation® among competing product choices. As a frequent commentator on brands, business, and sustainability, Steve is a speaker at business forums hosted in cities such as New York, Cairo, and Bogota, and a guest lecturer at institutions such as the Merage School of Business at the University of California, Irvine, and the School of Visual Arts in New York. He is quoted or his work referenced in media such as the Financial Post, BBC, and MediaPost. He authored a blog recognized by Fast Company magazine for its “on-target brand insights.”
  • The Antaeus Company
    Chairman, Board Of Directors
    The Antaeus Company 2004 - 2008
    LA's classical theater ensemble, The Antaeus Company empowers the actor, existing to create a family of artists and audiences dedicated to classical theater in Los Angeles.
  • University Of California, Irvine - Paul Merage School Of Business
    Guest Lecturer
    University Of California, Irvine - Paul Merage School Of Business 2003 - 2006
    Irvine, Ca, Us
    Lectured at business and graduate student classes on topics of product, company naming and brand strategy.
  • Oneoc
    Chairman Of The Board
    Oneoc 2002 - 2005
    Santa Ana, Ca, Us
  • Weatherdata Services, An Accuweather Company
    Non-Executive Board Member
    Weatherdata Services, An Accuweather Company 2002 - 2003
    Served on board of directors prior to the acquisition of WeatherData by AccuWeather.
  • Weatherdata Services, An Accuweather Company
    Advisor To Ceo
    Weatherdata Services, An Accuweather Company 1999 - 2002
    WeatherData actualizes weather opportunity and minimizes severe weather risk for companies faced with recurring time-sensitive business factors, such as supply chains, mass transportation routings, or entertainment event crowd safety. WeatherData enabled me to break into the tech sector, and led to a collaboration with a talented founder and CEO, Mike Smith, resulting in creation of a patented technologies plan and product commercialization focus for the company.
  • Rent-A-Center
    A/General Counsel, Subsidiaries Board Member
    Rent-A-Center 1994 - 2000
    Plano, Tx, Us

Steve Cranford Skills

Marketing Strategy Leadership Strategy Business Strategy Business Development Management Marketing Advertising Strategic Planning Blogging Public Speaking Marketing Communications Public Relations Social Media Marketing Social Media Brand Development Event Planning Negotiation Cause Marketing Integrated Marketing Brand Equity Program Management New Media Start Ups Brand Management Creative Direction Entrepreneurship Assumption Defier International Marketing Digital Strategy Fundraising Strategic Communications Digital Marketing Online Marketing Social Networking Media Relations Brand Alchemist Stereotype Snapper Brand Poetry Franchising Brand Architecture Strategic Partnerships Fire Eating Corporate Branding Media Production Segmentation Corporate Governance Ice Cream Intellectual Property Creation Product Naming

Steve Cranford Education Details

  • Washburn University School Of Law
    Washburn University School Of Law
    Juris Doctorate
  • Pittsburg State University
    Pittsburg State University
    Accounting
  • Cowley College
    Cowley College
    Associate Of Arts - Aa

Frequently Asked Questions about Steve Cranford

What company does Steve Cranford work for?

Steve Cranford works for Uc San Diego Office Of Innovation And Commercialization

What is Steve Cranford's role at the current company?

Steve Cranford's current role is Entrepreneur In Residence.

What is Steve Cranford's email address?

Steve Cranford's email address is sc****@****csd.edu

What schools did Steve Cranford attend?

Steve Cranford attended Washburn University School Of Law, Pittsburg State University, Cowley College.

What are some of Steve Cranford's interests?

Steve Cranford has interest in Psychology, Social Services, Law, Sociology, Rhetoric, Education, Art History, Arts And Culture, Linguistics And Semiology.

What skills is Steve Cranford known for?

Steve Cranford has skills like Marketing Strategy, Leadership, Strategy, Business Strategy, Business Development, Management, Marketing, Advertising, Strategic Planning, Blogging, Public Speaking, Marketing Communications.

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