Steve Cuda Email & Phone Number

Sydney, NSW, AU

Sydney, Surry Hills, AU

Sydney, Surry Hills, AU

Sydney, New South Wales, AU

Steve was a founding leader of WooliesX, the business Woolworths created to combine its digital, e-commerce, customer loyalty and customer services teams.> I had P&L responsibilities for digital media, digital marketing & loyalty program incremental sales> Led a team of ~ 275 digital media and direct marketers, data scientists and analysts, advertising.

Bella Vista, NSW, AU

> I led the in-housing of digital and direct marketing, previously managed on behalf of Woolworths by external agencies. > Developed; mentored and led a team growing from 20 to 150 specialist marketing and media practitioners in creating a best in class, in house digital marketing capability. > Drove incremental sales of the Rewards program; delivering.

Bella Vista, NSW, AU

> I led the establishment of an in-house analytics team and capability at Woolworths as part of the launch of the ‘Woolworths Rewards’ loyalty program; starting with a team of 4 analysts, that has now grown to a team of 150 data practitioners including leading data scientists. > I developed Business Intelligence and Data Science frameworks and.

Chippendale, NSW, AU

Zonk helps it's clients with Marketing automation, conversion rate optimisation, hosted data solutions, analytics and business intelligence. Amongst others, we have worked with:Blackmores, Dan Murphy's, Jenny Craig, NRMA, Telstra, Office of State Revenue, Australian Institute of Management, One Big Switch and Glue Store.

Melbourne, AU

Led the establishment of an in-house analytics team and capability at Dan Murphy’s as part of the launch of the ‘My Dan Murphy’s’ loyalty program. Developed data strategy prior to and post loyalty program launch helping to drive the growth of the loyalty program to 2m Members in less than 12 months.

Sydney Olympic Park, New South Wales, AU

• Exceeded revenue targets over 2 consecutive years. Final year revenue targets exceeded by $7.5m.
• Exceeded all targets (financial and non-financial) in second year.
• Led the reversal of 8 consecutive years of customer decline, to consecutive years of net growth in the NRMA Membership base, from 2.1m Members to 2.4m Members.
• Developed and implemented customer contact strategy resulting in 7% retention uplift in Y1 and 22% uplift in Y2/3. Overall renewal rates shifted from 84% to 91%.
• Successful Implementation of 4 additional subscription products to drive revenue growth. First new Membership products launched in over 10 years.
• Implemented online renewal capability, reducing renewal costs and increasing renewal yield by 14%.

Sydney Olympic Park, New South Wales, AU

• Continued development program as part of ‘NRMA Future Leaders’ development, becoming the youngest senior manager in the business.
• Co-Developed the strategy and implementation of More4Members loyalty program – one of the most significant and innovative initiatives undertaken by NRMA; a Group-wide project to extend value proposition of membership.
• Project comprised of sizable core team from across the NRMA Group, NRMA Insurance and several external suppliers.
• Created a method for calculating the ROI on media spend, reducing media spend by 15%, whilst keeping reach constant.
• Championed and lead the cross-functional NRMA Innovation program, it’s success leading to the creation of a permanent function in the business.
• Developed and implemented 18 month contact strategy, testing the hypothesis that communicating perceived value of relevant benefits/rewards favourably impacts yield and retention rates (positive results and.

Sydney Olympic Park, New South Wales, AU

• Development of new market Segmentation (delivered in-house)
• Implementation of in-house survey capability, moving our satisfaction studies closer to real time, whilst delivering a cost saving of >$800k p.a.
• Integrated Intelligence: Developed a framework for the integration of intelligence (Research, Data Analytics & Competitive Intelligence), resulting in compelling stories and actionable insights being received by senior.
• Recongised as part of the ‘NRMA Future Leaders’ program.
• Delivery of NRMA’s first series of trigger-based marketing activity, increasing response rates by over 22%.Responsibilities
• Managed a team of 6, with functional ownership of Customer Research, Data Analytics & Reporting, Campaign Management, Customer Profiling & Segmentation.

Sydney Olympic Park, New South Wales, AU

Sydney Olympic Park, New South Wales, AU

Bachelor Of Commerce, Marketing

Higher School Certificate