Steve Cumings Email and Phone Number
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Successful product executive with a career focused on helping cybersecurity, cloud, AI / ML, and datacenter businesses gain more than their fair share of growing markets. I have been fortunate to lead product teams that drove to #1 market share at three different businesses, ranging from low $100Ms to $1B+. KEY AREAS OF EXPERTISEProduct Management Leadership- 17+ Years of High-Tech product management success in SW and HW- Led successful cybersecurity product teams in VM, FIM, SCM and MDR- Led product management and strategy for $1B+ business units at Dell and HP - Dell DCS reached #1 market share and continued $1B+ growth - HP business unit revenue grew from $5.2B to over $6B in 18 months- Led product management for multiple corporate startups, opening and growing new marketsProven Marketing Success- As CMO launched AI startup KnuEdge from stealth mode with a limited marketing budget, delivering over 227 million global views, coverage in Bloomberg, WSJ, Wired, VentureBeat, Forbes, and listing as one of the hottest tech startups of the year.- Created grounds-up marketing strategies at DNV, KnuEdge, and Samsung - Experienced in marketing for Cloud, Enterprise, Security, and SMB segmentsGrowth Market Specialist- Over ten years of focus on corporate startups and new, fast-growing markets- Led HP, KnuEdge and Samsung into new industry segments including Cloud, Hyperscale, and A.I.- Built new partner ecosystem and delivered over 30 new partner designs within ten months (600%+ increase) at Cavium- Helped create new custom AI solutions business and drove the company’s largest-ever contract win at KnuEdge
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PrincipalCumings Communications & Consulting Sep 2017 - PresentAustin, Texas, UsPortfolio ROI optimization: Over time, most portfolios become overly laden with products and solutions, spreading development resources thin, reducing agility, and adding risk to critical opportunities. Our portfolio planning targets key outcomes including focused resources on key products and solutions, mapped buyer’s journey to increase product connect rates, and graceful sunset transitions for lower-value products and SKUs. Product Marketing: Often marketing and sales teams struggle with lack of alignment on buyer benefits, bland or vague key messages, and overly-complex or outdated sales tools. We apply rigor at the product or portfolio level, working directly with your teams and customers to analyze the market, create and/or update your messaging, and deliver targeted, compelling and crisp collateral to support your goals. Business merger orchestration: According to most studies, between 70% - 90% of mergers and acquisitions fail – and internal business org integrations are likely similar. Why? Without direct focus and expertise in evaluating strengths and weaknesses, aligning processes, and fostering collaboration, it’s an uphill and risky battle. Delivering success depends on broad and consistent communication, analyzing and harmonizing cultures, and creating cohesion of processes and roadmaps, and we’ve helped deliver success in a variety of merger profiles.Learn More: CumingsCommunications.com
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Vice President, Product ManagementFortra Mar 2023 - Oct 2023Eden Prairie, Minnesota, UsAlert Logic, a Fortra brand: Asked to take over product management for MDR leader Alert Logic, Fortra's largest business unit. Alert Logic supports customers across a wide variety of industries and cybersecurity ecosystems: Together with a great team, in six months we created a new long-term portfolio strategy, completely retooled the roadmap, and drove a communications campaign ensuring successful delivery and results. -
Vice President, Product ManagementFortra Nov 2021 - Mar 2023Eden Prairie, Minnesota, UsTripwire, a Fortra brand: Product management leader for Tripwire by Fortra, delivering cybersecurity solutions across a range of compliance and security use cases. This role included complete responsibility for the Tripwire portfolio, delivering infrastructure protection products for VM, SCM and FIM.
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Vice President, Product ManagementForcepoint Oct 2017 - Mar 2021Austin, Tx, UsVP of Product Management for the Data and User Protection portfolio at Forcepoint, including our DLP, CASB, UEBA, Insider Threat and Endpoint software products. Led the delivery of the groundbreaking Dynamic Data Protection product family, enabling dynamic response to increasing customer risk. Created a new portfolio process to streamline product definition and delivery, now in use across Forcepoint. -
Chief Marketing OfficerKnuedge Dec 2015 - Sep 2017San Diego, Ca, UsCMO for KnuEdge, delivering AI / ML acceleration. Led marketing strategy and execution, and with minimal budget launched KnuEdge out of stealth to a WW audience of over 227 million. Also led strategy and business development for new custom AI solutions, and acted as executive sponsor for critical multi-million $ customer relationships. -
Director, Ww Market Development (Arm)Cavium Inc Mar 2015 - Dec 2015San Jose, California, UsDrove partner marketing and ecosystem for Cavium ThunderX high-performance ARM processor portfolio. Created and developed key ecosystem partner relationships, increasing global ecosystem partners by over 200%, and delivering customized worldwide joint marketing activities. -
Director, Ww Market Development (Arm)Samsung Electronics Nov 2012 - Jun 2014Suwon-Si, Gyeonggi-Do, KrCreated business development strategy for new Samsung corporate startup delivering ARM-based SOCs to datacenter and IoT environments, driving portfolio of design wins with industry-leading partners. Proactively added outbound marketing to my role, and led planning of global marketing strategy across a WW virtual team. Exceeded goals with our portfolio strategy, and was the only non-VP selected for critical special projects team. -
Executive Director, Product ManagementDell Jun 2011 - Sep 2012Round Rock, Texas, UsRecruited to Dell to lead WW product management and marketing for $1B+ Dell Data Center Solutions (DCS), a leader in computing solutions for cloud and HPC environments. Led cross-functional team to analyze market and create new DCS business strategy, and successfully launched multiple new product families. Removed constraints and accelerated growth of new PowerEdge-C portfolio, helping drive DCS annual revenue over $1B. -
Director, Ww Market DevelopmentAmd May 2010 - Jun 2011Santa Clara, California, UsLed business development for Opteron server processor portfolio, creating new design win strategy resulting in 14 new design wins for new generation of processors. Created direct connection with sales teams to ensure delivery of effective outbound communication and sales tools, and was selected for key AMD executive leadership development within first year. -
Director, Product ManagementHp Apr 1997 - Feb 2010Palo Alto, Ca, UsHighlights include leading business strategy and product management for the multi-billion $ ProLiant options business; product management leadership for the HP Opteron-based ProLiant family, quickly reaching #1 market share; and merging portfolios and teams as part of the Compaq / HP acqusition team. Selected to lead product management for new HP corporate startup, targeting the new cloud and datacenter infrastructure markets.
Steve Cumings Education Details
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Louisiana State UniversityBachelor Of Arts - Ba
Frequently Asked Questions about Steve Cumings
What company does Steve Cumings work for?
Steve Cumings works for Cumings Communications & Consulting
What is Steve Cumings's role at the current company?
Steve Cumings's current role is End-to-end Product Management & Marketing Executive.
What is Steve Cumings's email address?
Steve Cumings's email address is sc****@****int.com
What is Steve Cumings's direct phone number?
Steve Cumings's direct phone number is +180072*****
What schools did Steve Cumings attend?
Steve Cumings attended Louisiana State University.
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