Steve Cumings Email & Phone Number

Austin, Texas, Us

Portfolio ROI optimization: Over time, most portfolios become overly laden with products and solutions, spreading development resources thin, reducing agility, and adding risk to critical opportunities. Our portfolio planning targets key outcomes including focused resources on key products and solutions, mapped buyer’s journey to increase product connect rates, and graceful sunset transitions for lower-value products and SKUs. Product Marketing: Often marketing and sales teams struggle with lack of alignment on buyer benefits, bland or vague key messages, and overly-complex or outdated sales tools. We apply rigor at the product or portfolio level, working directly with your teams and customers to analyze the market, create and/or update your messaging, and deliver targeted, compelling and crisp collateral to support your goals. Business merger orchestration: According to most studies, between 70% - 90% of mergers and acquisitions fail – and internal business org integrations are likely similar. Why? Without direct focus and expertise in evaluating strengths and weaknesses, aligning processes, and fostering collaboration, it’s an uphill and risky battle. Delivering success depends on broad and consistent communication, analyzing and harmonizing cultures, and creating cohesion of processes and roadmaps, and we’ve helped deliver success in a variety of merger profiles.Learn More: CumingsCommunications.com

Eden Prairie, Minnesota, Us

Alert Logic, a Fortra brand: Asked to take over product management for MDR leader Alert Logic, Fortra's largest business unit. Alert Logic supports customers across a wide variety of industries and cybersecurity ecosystems: Together with a great team, in six months we created a new long-term portfolio strategy, completely retooled the roadmap, and drove a communications campaign ensuring successful delivery and results.

Eden Prairie, Minnesota, Us

Tripwire, a Fortra brand: Product management leader for Tripwire by Fortra, delivering cybersecurity solutions across a range of compliance and security use cases. This role included complete responsibility for the Tripwire portfolio, delivering infrastructure protection products for VM, SCM and FIM.

Austin, Tx, Us

VP of Product Management for the Data and User Protection portfolio at Forcepoint, including our DLP, CASB, UEBA, Insider Threat and Endpoint software products. Led the delivery of the groundbreaking Dynamic Data Protection product family, enabling dynamic response to increasing customer risk. Created a new portfolio process to streamline product definition and delivery, now in use across Forcepoint.

San Diego, Ca, Us

CMO for KnuEdge, delivering AI / ML acceleration. Led marketing strategy and execution, and with minimal budget launched KnuEdge out of stealth to a WW audience of over 227 million. Also led strategy and business development for new custom AI solutions, and acted as executive sponsor for critical multi-million $ customer relationships.

San Jose, California, Us

Drove partner marketing and ecosystem for Cavium ThunderX high-performance ARM processor portfolio. Created and developed key ecosystem partner relationships, increasing global ecosystem partners by over 200%, and delivering customized worldwide joint marketing activities.

Suwon-Si, Gyeonggi-Do, Kr

Created business development strategy for new Samsung corporate startup delivering ARM-based SOCs to datacenter and IoT environments, driving portfolio of design wins with industry-leading partners. Proactively added outbound marketing to my role, and led planning of global marketing strategy across a WW virtual team. Exceeded goals with our portfolio strategy, and was the only non-VP selected for critical special projects team.

Round Rock, Texas, Us

Recruited to Dell to lead WW product management and marketing for $1B+ Dell Data Center Solutions (DCS), a leader in computing solutions for cloud and HPC environments. Led cross-functional team to analyze market and create new DCS business strategy, and successfully launched multiple new product families. Removed constraints and accelerated growth of new PowerEdge-C portfolio, helping drive DCS annual revenue over $1B.

Santa Clara, California, Us

Led business development for Opteron server processor portfolio, creating new design win strategy resulting in 14 new design wins for new generation of processors. Created direct connection with sales teams to ensure delivery of effective outbound communication and sales tools, and was selected for key AMD executive leadership development within first year.

Palo Alto, Ca, Us

Highlights include leading business strategy and product management for the multi-billion $ ProLiant options business; product management leadership for the HP Opteron-based ProLiant family, quickly reaching #1 market share; and merging portfolios and teams as part of the Compaq / HP acqusition team. Selected to lead product management for new HP corporate startup, targeting the new cloud and datacenter infrastructure markets.