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I am an experienced and strategic marketing executive with a strong background in building large user communities and crafting innovative, authentic user-generated content strategies to drive revenue growth. I am proficient in launching and scaling startups, securing private funding, and working with private equity (PE), leading to two successful exits and seamless post-acquisition integrations.My background includes fostering strategic partnerships and co-marketing initiatives that enhance both revenue and audience expansion. I establish sustainable organizations that outperform strategic plans. Additionally, I execute on challenges and maintain a forward-thinking, entrepreneurial mindset aligned with the enterprise vision.I am proficient in developing compelling brand narratives across diverse digital channels, increasing market awareness, brand visibility, and customer loyalty. Additionally, I stay at the forefront of emerging trends and industry benchmarks to maintain the organization’s position as a leader in a competitive field. A results-driven executive translating organizational needs into revolutionary solutions accelerating change, transformation, and growth.
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PresidentVidle HousingBoston, Ma, Us -
Chief Executive Officer & Chief Marketing OfficerThe Gypsy Nurse May 2019 - PresentBoca Raton, Florida, UsHere, I function as an influential and outcome-oriented C-Suite executive, steering the organization to become the premier global community for travel nurses and allied health professionals. Additionally, I utilize extensive expertise in strategic marketing, brand development, and community engagement to fuel exceptional innovation and growth.➥Oversees a streamlined yet powerful marketing team dedicated to digital strategies and community expansion, driving the advertising-based revenue model and managing P&L.➥Developed ground-breaking digital marketing strategies that dramatically boosted brand recognition and community engagement, expanding the audience from 25K to over 650K followers and members across various digital platforms.➥Revamped the organization’s website and social media infrastructure, enhancing the revenue model and ensuring a cohesive and impactful digital presence.➥Created and implemented targeted digital marketing campaigns to attract, engage, and retain community members, delivering valuable resources tailored to the specific needs of travel nurses and allied health professionals.➥Earned the title of “Best Nursing Social Media Platform” from Berxi™ (Berkshire Hathaway Specialty Insurance Company) for four consecutive years (2021-2024) by implementing innovative social media strategies.➥Directed the acquisition and expansion of TravCon, the largest healthcare traveler conference in the industry, growing attendance to 2K and more than doubling conference revenue and EBITDA within 2 years through the effective integration of TravCon with The Gypsy Nurse platform. -
Vice President Of MarketingCeo Inc. Aug 2014 - May 2019Charlotte, North Carolina, UsI spearheaded the development and implementation of comprehensive marketing strategies and initiatives. Additionally, I championed digital marketing campaigns, corporate website enhancements, social media management, lead generation programs, and brand development.➥Transformed the marketing framework from ad hoc recruiter-managed operations into a unified, performance-driven department, significantly contributing to the company’s growth and marketing impact➥Revitalized the outdated brand and digital presence by launching a new website and securing registered trademark status from the USPTO for the digital brand, significantly boosting market recognition and user engagement.➥Formed a high-achieving marketing team, cultivating a culture of creativity, accountability, and excellence through active leadership and mentorship.➥Enhanced the company’s digital footprint by executing strategic email campaigns and boosting social media presence, leading to greater online visibility and improved lead generation.➥Assessed market performance and converted data into actionable insights to guide marketing strategies, optimizing performance, managing budgets, and maximizing ROI.➥Achieved 100% revenue growth over four years through strategic marketing leadership. -
Vice President MarketingGo Healthcare Staffing Apr 2015 - Apr 2019Charlotte, North Carolina, UsI held a dual role at CEO Inc., managing all marketing functions for the rapidly growing healthcare staffing startup funded by CEO Inc.’s investor group. Additionally, provided both executive oversight and hands-on leadership in crafting and executing comprehensive marketing strategies across digital platforms to drive early-stage revenue.➥Directed website development, integrated applicant tracking systems (ATS), managed social media engagement, organized online events, created content, drove branding efforts, executed email marketing campaigns, and oversaw Pay-Per-Click (PPC) advertising and Search Engine Optimization (SEO).➥Established lead generation programs that delivered high-quality candidates for travel healthcare positions, serving as a key driver of company revenue and profitability.➥Collaborated with the recruitment team to enhance professional branding and optimize social media tools, resulting in more effective sales initiatives. -
Vice President Of MarketingCirrus Medical Staffing Dec 2010 - Mar 2014Charlotte, Nc, UsI led a thorough overhaul of the company’s digital marketing programs, marketing operations, and brand strategy. Additionally, I successfully turned around an underperforming organization into a nationally acclaimed leader in healthcare staffing, earning a spot on the Inc. 5000 List of Fastest Growing Privately Held Companies (2013).➥Revamped the marketing department by replacing recruiter-driven efforts with centralized, data-driven strategic campaigns focused on ROI and best practices.➥Established the organization as an industry leader by achieving significant marketing results, doubling revenue from $15M to $30M within just three years. -
Vice President Of Marketing, Content And Strategic PartnershipsNursetogether.Com Oct 2007 - Dec 2010Fort Lauderdale, Fl, Us★ Co-founder of one of the industry’s largest and most successful social media professional communities for nurses. Helped lead company through inception, launch, acquisition, and post-acquisition transformation during major economic downturn. Successful exit to private equity in December 2010.▌Key Accomplishments ▌ Strategic Marketing and Senior Management: ► Defined and implemented unique content development process which accelerated organic growth to over 2.2M unique visitors and an active membership base of over 100,000 RNs in 2013.► Spearheaded web design and development efforts for website.► Partnered with founder to successfully secure acquisition by private equity firm Content Development ► Created and drove innovative content partnership platform which generated nursing-related website content from 150+ key healthcare influencers resulting in publication of over 1,000 pieces of content annually with no incremental development cost.► Built “best practices” content development process for author base with focus on engaging SEO-friendly content which accelerated organic growth.Marketing and Partnerships► Developed and delivered all marketing initiatives including corporate branding/messaging, marketing materials, presentations, communications and PR.► Identified and developed a wide variety of integrated, multi-channel B2B co-marketing partnerships which substantially increased traffic and key website metrics at no incremental cost.► Developed key strategic marketing partnerships resulting in critical early stage revenue. -
Senior Director, Worldwide Knowledge ProductsPegasystems Jan 2005 - Aug 2007Cambridge, Ma, Us★ Directed knowledge product development for business unit generating $25M in annual training revenue. Built large team of SMEs and instructional designers to build integrated suite of eLearning, knowledgebase, product documentation, product help system and developer community products. ▌Key Accomplishments ▌ ► Increased site membership of Pega’s Global Developer Network by over 400%, while providing application developers rich technical content which accelerated product adoption. Dramatically improved key metrics for site activity and satisfaction.► Increased number of certified Pega developers worldwide by 250% by creating certification tracks for the Pega Certified Professional Program. Using “best practices” application development processes for customers, partners and employees, program accelerated training revenues and promoted Pega brand loyalty. -
Sr. Director, Worldwide Education ProductsParametric Technology Corporation May 2003 - Jan 2005Boston, Massachusetts, Us★ Headed design, development, and go-to-market strategy of a blended learning curriculum for customer training business generating $50M in annual revenue. Developed distributed team of SMEs and instructional designers responsible for creation of instructor-led and eLearning content with P&L responsibility. ▌Key Accomplishments ▌► Redesigned curriculum development process which reduced time-to-market by approximately 20%, while increasing developer productivity and decreasing third-party development expenses.► Grew number of students trained by 10% to over 50,000 students annually worldwide through content delivered in eight languages.
Steve Curtin Skills
Steve Curtin Education Details
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Northeastern UniversitySpeech Communication
Frequently Asked Questions about Steve Curtin
What company does Steve Curtin work for?
Steve Curtin works for Vidle Housing
What is Steve Curtin's role at the current company?
Steve Curtin's current role is President.
What is Steve Curtin's email address?
Steve Curtin's email address is st****@****her.com
What is Steve Curtin's direct phone number?
Steve Curtin's direct phone number is +170437*****
What schools did Steve Curtin attend?
Steve Curtin attended Northeastern University.
What are some of Steve Curtin's interests?
Steve Curtin has interest in Children, Mobile, Education, Health Care, Sports, Little League Baseball Coaching, Staffing Firms, Small And Medium Businesses, Temporary Staffing, Health.
What skills is Steve Curtin known for?
Steve Curtin has skills like Strategic Partnerships, Management, Leadership, Lead Generation, Strategy, Start Ups, Training, Social Media, Marketing, Marketing Strategy, Healthcare, Sales.
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