Steve Curtin Email & Phone Number

Boston, Ma, Us

Boca Raton, Florida, Us

Here, I function as an influential and outcome-oriented C-Suite executive, steering the organization to become the premier global community for travel nurses and allied health professionals. Additionally, I utilize extensive expertise in strategic marketing, brand development, and community engagement to fuel exceptional innovation and growth.➥Oversees a streamlined yet powerful marketing team dedicated to digital strategies and community expansion, driving the advertising-based revenue model and managing P&L.➥Developed ground-breaking digital marketing strategies that dramatically boosted brand recognition and community engagement, expanding the audience from 25K to over 650K followers and members across various digital platforms.➥Revamped the organization’s website and social media infrastructure, enhancing the revenue model and ensuring a cohesive and impactful digital presence.➥Created and implemented targeted digital marketing campaigns to attract, engage, and retain community members, delivering valuable resources tailored to the specific needs of travel nurses and allied health professionals.➥Earned the title of “Best Nursing Social Media Platform” from Berxi™ (Berkshire Hathaway Specialty Insurance Company) for four consecutive years (2021-2024) by implementing innovative social media strategies.➥Directed the acquisition and expansion of TravCon, the largest healthcare traveler conference in the industry, growing attendance to 2K and more than doubling conference revenue and EBITDA within 2 years through the effective integration of TravCon with The Gypsy Nurse platform.

Charlotte, North Carolina, Us

I spearheaded the development and implementation of comprehensive marketing strategies and initiatives. Additionally, I championed digital marketing campaigns, corporate website enhancements, social media management, lead generation programs, and brand development.➥Transformed the marketing framework from ad hoc recruiter-managed operations into a unified, performance-driven department, significantly contributing to the company’s growth and marketing impact➥Revitalized the outdated brand and digital presence by launching a new website and securing registered trademark status from the USPTO for the digital brand, significantly boosting market recognition and user engagement.➥Formed a high-achieving marketing team, cultivating a culture of creativity, accountability, and excellence through active leadership and mentorship.➥Enhanced the company’s digital footprint by executing strategic email campaigns and boosting social media presence, leading to greater online visibility and improved lead generation.➥Assessed market performance and converted data into actionable insights to guide marketing strategies, optimizing performance, managing budgets, and maximizing ROI.➥Achieved 100% revenue growth over four years through strategic marketing leadership.

Charlotte, North Carolina, Us

I held a dual role at CEO Inc., managing all marketing functions for the rapidly growing healthcare staffing startup funded by CEO Inc.’s investor group. Additionally, provided both executive oversight and hands-on leadership in crafting and executing comprehensive marketing strategies across digital platforms to drive early-stage revenue.➥Directed website development, integrated applicant tracking systems (ATS), managed social media engagement, organized online events, created content, drove branding efforts, executed email marketing campaigns, and oversaw Pay-Per-Click (PPC) advertising and Search Engine Optimization (SEO).➥Established lead generation programs that delivered high-quality candidates for travel healthcare positions, serving as a key driver of company revenue and profitability.➥Collaborated with the recruitment team to enhance professional branding and optimize social media tools, resulting in more effective sales initiatives.

Charlotte, Nc, Us

I led a thorough overhaul of the company’s digital marketing programs, marketing operations, and brand strategy. Additionally, I successfully turned around an underperforming organization into a nationally acclaimed leader in healthcare staffing, earning a spot on the Inc. 5000 List of Fastest Growing Privately Held Companies (2013).➥Revamped the marketing department by replacing recruiter-driven efforts with centralized, data-driven strategic campaigns focused on ROI and best practices.➥Established the organization as an industry leader by achieving significant marketing results, doubling revenue from $15M to $30M within just three years.

Fort Lauderdale, Fl, Us

★ Co-founder of one of the industry’s largest and most successful social media professional communities for nurses. Helped lead company through inception, launch, acquisition, and post-acquisition transformation during major economic downturn. Successful exit to private equity in December 2010.▌Key Accomplishments ▌ Strategic Marketing and Senior Management: ► Defined and implemented unique content development process which accelerated organic growth to over 2.2M unique visitors and an active membership base of over 100,000 RNs in 2013.► Spearheaded web design and development efforts for website.► Partnered with founder to successfully secure acquisition by private equity firm Content Development ► Created and drove innovative content partnership platform which generated nursing-related website content from 150+ key healthcare influencers resulting in publication of over 1,000 pieces of content annually with no incremental development cost.► Built “best practices” content development process for author base with focus on engaging SEO-friendly content which accelerated organic growth.Marketing and Partnerships► Developed and delivered all marketing initiatives including corporate branding/messaging, marketing materials, presentations, communications and PR.► Identified and developed a wide variety of integrated, multi-channel B2B co-marketing partnerships which substantially increased traffic and key website metrics at no incremental cost.► Developed key strategic marketing partnerships resulting in critical early stage revenue.

Cambridge, Ma, Us

★ Directed knowledge product development for business unit generating $25M in annual training revenue. Built large team of SMEs and instructional designers to build integrated suite of eLearning, knowledgebase, product documentation, product help system and developer community products. ▌Key Accomplishments ▌ ► Increased site membership of Pega’s Global Developer Network by over 400%, while providing application developers rich technical content which accelerated product adoption. Dramatically improved key metrics for site activity and satisfaction.► Increased number of certified Pega developers worldwide by 250% by creating certification tracks for the Pega Certified Professional Program. Using “best practices” application development processes for customers, partners and employees, program accelerated training revenues and promoted Pega brand loyalty.

Boston, Massachusetts, Us

★ Headed design, development, and go-to-market strategy of a blended learning curriculum for customer training business generating $50M in annual revenue. Developed distributed team of SMEs and instructional designers responsible for creation of instructor-led and eLearning content with P&L responsibility. ▌Key Accomplishments ▌► Redesigned curriculum development process which reduced time-to-market by approximately 20%, while increasing developer productivity and decreasing third-party development expenses.► Grew number of students trained by 10% to over 50,000 students annually worldwide through content delivered in eight languages.