Entrepreneurial professional with more than 20 years marketing, sales and management experience in the entertainment industry. Expertise in music sales, marketing and artist management with proven ability to harness emerging technologies to develop new, cost effective marketing and delivery systems. Exceptional communicator with demonstrated success working with artists ranging from start-up to international acclaim. After several years operating independently in management and booking, Steve Dalmer joined Invasion Group artist management in 2000.As Invasion moved to become a more vertically integrated organization, Dalmer helped lead the charge with the formation of the United For Opportunity record label, which was launched in 2005 after two years of planning and fundraising. He now serves as General Manager of the Merlin member organization.At present, Dalmer has become an intricate member of the Invasion Executive Team, and is involved in all aspects of Invasion's business, and is a key player in the planning of all future ventures.