2020 onwards- Working with TechRe & Proximity Datacentres, the UK's leading Edge Data Centre, on strategy, marketing and business development activities. Developing connectivity and low latency (sub-10ms) solutions to drive edge computing applications into a network of 20 data centres. Responsible for all marketing activities including Digital, PR and managing CRM system. Developing sales propositions to sell edge solutions to CDN's, IoT/5G application developers and fibre providers. Other low latency applications supported include AR&VR and Cloud Gaming. Launched the EDGE IX strategy to develop Internet Exchanges at the regional data centres including IX Birmingham.2019 - 2020 Welsh Government / LINX (London Internet Exchange)Background - in 2014 the Welsh Government and LINX had established a regional peering centre in Wales (LINX Cardiff) to encourage ISPs and Content Providers to co-operate by keeping internet traffic local and not be routed via London. LINX Cardiff had failed to grow, and I was asked to establish the factors behind the poor performance then develop and implement a plan on how to remedy the situation. Activities included direct contact with ISPs and Content Providers, including the largest cloud providers (Google, AWS, Facebook) to encourage membership. This required the establishment of a 2nd internet exchange site in a carrier-neutral data centre. I also briefed the Welsh Government Ministers on the socio-economic benefits of regional peering and gained approval for a range of financial instruments to drive new members.

Sales, Marketing and Business Development role with Europe's largest Data Centre provider. Developed a range of solutions to support our partners selling Cloud solutions into SMB and Enterprises sectors, including the highly successful launch of NGD's Cloud Gateway service for Microsoft Azure to drive hybrid cloud business. I was also the Alliances Director for Microsoft.Sales Management:Recruited and managed tier 1 service providers, including BT and WIPRO as well as several other partners. Targeted Microsoft partners to sell connectivity solutions as well as data centre racks and services.Marketing :• Building digital marketing strategy including new web site, SEO, PPC and Linked In campaign.500% increase in referral traffic from LinkedIn35% increase in total traffic 27% increase in total unique visitors21% increase in organic traffic • Lead generation - PPC campaign and management of Lead Forensics.• PR – writing articles in conjunction with PR Agency• Public Speaking at Customer events.• Presentations to customers and partnersBusiness Development:These activities were focused on building new products and services and recruiting new channels.• NGD Cloud Gateway - built a cloud exchange solution to facilitate access to Public Cloud providers, including Microsoft Azure. Targeting existing and new partners, including the Microsoft channel, I wrote the business plan, set pricing and sold connections to new partners and Public Sector clients.• NGD Connect - installed a 'MMR' (Meet Me Room) in a London Data Centre to facilitate access to the site. I wrote the business plan, set pricing, drafted contracts and sold the service to partners.• NGD Hybrid Cloud Services - established a Hybrid Could infrastructure to demonstrate advantages of low latency connections between public and private clouds.• NGD Colocation Services - racks and services for the reseller and SI/SP sectors.

October 2014 to December 2014 – TeleWareTeleWare is a UK based software house which develops voice recording solutions primarily for the financial services sector based on voice platforms from Cisco, Mitel and Unify. TeleWare needed help to understand the impact on their business from the increasing popularity of Microsoft Skype for Business and how to compete against it. I developed a series of ‘Sales Aids' documents and trained the sales team on how to sell against Microsoft. I also advised the product development team on how to develop a superior solution which was compatible with, and superior to Microsoft's internal solution.May 2014 to August 2014 – Gamma TelecomGamma is a UK channel-centric telecoms and data services provider with a turnover of over £200M. The management team wanted to know more about Microsoft Skype for Business and how they and their channel partners could commercialise the opportunity. I was asked to brief the team on the solution and research the market to look at the opportunity to sell voice services based on Microsoft Lync. This was both new channel recruitment and a new service revenue opportunity.October 2013 to March 2014 - NHS Wales / Swansea UniversityNHS Wales and Swansea university had co-operated in building a Private Cloud, PaaS for the Healthcare vertical. I was the commercial lead for the Cloud computing platform to help SME developers design, develop and deliver applications into the NHS. This meant engaging with small software houses to use the platform as well as NHS IT and Procurement. Also involved working with industry partners as well as large end-users to develop business cases and strategy.Other contracts from April 2010 to January 2014 include Sales Development roles for Data Centres, ISP's and hardware manufacturers.

• Responsible for the sales and marketing of VoIP solutions into the B2B market through Service Providers, Distributors and System Integrators. • Recruited and managed a sales team selling across EMEA and North America.• Accountable for all marketing activities including Digital, Channel, Product and Communications.• Managed relationships with strategic partners.• Acted as company spokesman for all PR activities.• Increased revenue by 200% in two years.

.• Established a marketing team focused on Enterprise customers, SMBs, service providers, channel partners and distributors across North America, Europe and Asia-Pacific.• Managed product marketing, channel marketing, marketing communications, vertical marketing and business development. • Formed a new marketing team with responsibility for North America, EMEA and Asia-Pacific.• Introduced and developed a vertical marketing strategy, which established Mitel as the premier supplier in selected verticals in retail and healthcare.• Developed highly successful marketing programmes to drive sales into Enterprise customers and SMBs.• Consolidated two regional marketing teams into one global marketing team focused on North America and EMEA and reduced costs by 30%. • Grew corporate GM by 6.5% by driving high margin products.• Awarded Vendor Channel Program 2005 by Channel Business magazine.• Assumed a number of director roles including Director of Mitel Networks Ltd, Director of Mitel Financial Services Ltd, Chairman of Mitel Italia SPA and Director of EDICT Ltd (Mitel training organisation).

• Launched Mitel Networks into three European countries and introduced a new IP portfolio into seven European markets.• Grew market share in the UK to 27%.• Developed highly successful churn programme for direct sales into Enterprise customers.• Devised channel strategy for the successful introduction of converged voice and data products.• Launched Mitel Financial Services to drive sales of Mitel products and increase margins.

• Responsible for indirect sales activities in the UK and Europe. • Oversaw the recruitment and management of distributors and resellers to sell PABXs and applications.• Managed a team of 30 sales and pre- sales staff and grew sales from $12M to $23M. • Successfully introduced new IP technology into a network of distributors and carrier partners.

• Built Mitel Enterprises into the European market leader and oversaw the increase in revenue from $0 to $100M+ per annum in five years. • Recruited and managed a team to service and support service providers and channels.• Selected and recruited channel partners to supply and support 40 tier 1, 2 and 3 carriers in EMEA.

General Manager of Telecoms Distribution Business selling to resellers and dealers in the UK.