Over the last 20 years, I've had the opportunity to lead teams of designers, makers, and dreamers to bring to life interactive experiences and immersive environments, with a specialization in experiential retail, brand and flagship environments.As co-founder of Razorfish’s Emerging Experiences group, I led the activation of some of the world's most immersive and transformative retail environments. This work includes the AT&T Michigan Avenue flagship store, the Starbucks Reserve Roastery in Shanghai, and Audi City immersive car dealerships. In addition, I drove the launch of multiple T-Mobile Signature Store flagship environments across the United States and the digital transformation of Mercedes-Benz car dealerships in North America.In this role, I was responsible for providing leadership and inspiration to the team, driving new business, ensuring team career growth, recruiting top talent, negotiating strategic partnerships, fostering team collaboration, and ensuring continued delivery of industry-leading experiences and environments across client engagements.In addition to immersive retail and flagship programs, I've had the opportunity to launch interactive event experiences and immersive public spaces, including work for Microsoft, Delta, Adobe, Ford, JP Morgan, AT&T, and the San Francisco International Airport.I am passionate about virtual and augmented reality, applying my background in physical-world experience design & activation to the creation of mixed reality environments and virtual worlds. Building upon this interest, I am was responsible for driving the Mixed Reality capability within SapientRazorfish.In early 2019, I was recruited to lead R&D for the Global Retail team at Google, with the intent of bringing Google Devices & Services to life in physical environments. In 2020, the role expanded to include driving innovation across the entire Google Hardware customer journey, including the consideration, purchase and ownership experience. As part of this role, I am driving Digital Transformation and Marketing Technology initiatives within the Google Devices & Services organization.