Led the development and implementation of a successful business plan, resulting in a doubling of revenue in the first and second years post-acquisition.Responsible for expanding the team from 1 to 8 employees, including recruitment in sales, marketing, and IT.Key skills employed: leadership, perseverance, adaptability, networking, and financial management.At openthebox, we democratize complex business data, making it understandable and usable for a wide audience, from large corporations to small entrepreneurs. Our platform provides a clear visualization of business data and automatically connects entrepreneurs and businesses, enhancing user-friendliness. We translate objective, but often abstract data into relevant information, effectively putting a fast data analyst in users' pockets.

Chief Business Development and member of the Board at Mediafin. Mediafin is the ecitor of De Tijd, L'Echo, Sabato, Netto/Mon Argent and De Belegger/L'Investisseur.Achieved external growth, including the acquisition of Openthebox by Mediafin.Responsible for mapping CO2 footprint & action plan.

Chief Digital Officer and member of the Board at Mediafin.Mediafin is the editor of De Tijd, L'Echo, Sabato, Netto/Mon Argent and De Belegger/L'Investisseur.- Accelerated the multimedia shift and developed new business models.- Coordinated digital developments across the company and led a team of 7 digital experts.

The Customer Experience Center is a design agency with 30+ designers aiming to support BNP Paribas Fortis in creating a great digital customer experience. We do this through 3 activities. 1/ Support projects with customer experience expertise & methodology throughout the project lifecycle, from service over concept design to wireframing and visual design. 2/ Define a clear customer experience strategy & UX/UI guidelines to support efficiency & consistency.3/ Gather user & market insights through desk-research & over 30 user interviews per monthWe aim to make every customer interaction, throughout every touch point in the customer’s lifecycle, simple, valuable & enjoyable, in order to fulfil or exceed expectations.We will create an inspiring ecosystem for our customers to offer them a consistent experience by optimizing the global customer journey and attacking experience pain-points.

Looking around, reading, asking questions, testing, learning, observing and trying to define the interactions, services and experiences people will expect from digital banking interfaces. Strategies are defined and projects are launched in order to create exceptional customer value.o Developed the digital strategy for BNP Paribas Fortis (2013), as a first step to shaping BNPPF into becoming a digital bank on the long-term, leading a cross-functional team of 20 people. The strategy was translated in an actionable multiyear IT and organisational change roadmap and program. Achieved buy in to invest a double digit million EUR amount to make the proposed strategy a reality. o Business sponsor in charge of building up and driving the digital channels transformation program. Aiming to digitize all bank services, bring key segments online, increase customer satisfaction, digital acquisition and time to market while decreasing total cost of ownership. This program, involving over 200 FTE in a complex matrix organisation, is rebuilding the complete digital ecosystem, both on a system and interface level. Covering web, apps, service ATMs, branch advisory systems across all product domains, all brands (BNP Paribas Fortis, Fintro, Hello bank!) and the large segments retail, private banking, small enterprises. o Directly leading a team of product owners with the clear objective to rethink the digital bank. o Spearheading the transformation of the digital channel delivery chain from an internally focussed to a client centric & agile model introducing many new approaches such as agile methodology, market watch, persona’s, customer journey mapping, prototyping, idea conceptualisation, user testing and benchmarking. This was done through the setup of an innovation lab introducing new skills in the organisation and a process driven approach for value creation & innovation.

o Business lead driving the successful BE development and implementation of Hello Bank!. Through collaboration & dedication, the project got delivered in less than 1 year making Belgium one of the first two of four target markets to launch. Hello bank! was a new mobile first bank, winning multiple international innovation awards (2013).o Business lead for the launch of the Easy banking apps, with currently over 1.300 k active users making it one of Belgium’s most used apps. Further evolutions involved the first mobile Zoomit implementation & the introduction of Easy transfer, a new mobile payment service.o Led the launch of the first mobile bank website in Belgium, with over 30K active users 3 months after launch only (2010). The project won the BNPPF the ‘group innovation award’.

o Responsible for Online Marketing strategy and delivery with direct bottom line impact, increasing digital sales from 4% to 12,2% of overall sales in just over 1 year. This was achieved through a complex network of interlinked measures ranging from call-centre integration, off- and on-site marketing activities, new and optimised conversion funnels. o Co-creation of the overall direct sales business case & strategy that allowed achieving the results raised above.

o Managing multiple branches with teams of up to 20 FTE, driving them to recurrent national top quarter commercial, employee & customer satisfaction results through solid team-management & high client focus.o First successful ‘Full Expert Branch’ concept implementation in Belgium. Over a 9 month project the cash activity was redirected to the ATM park refocussing the employee efforts to more added value client servicing & sales.

Advising pro-actively SME clients and prospects in the domains of loans, daily banking, investments and insurance.