✨ AWS ChatBot & GenAI Experiences ✨• Defined and led UX strategy incorporating AWS Organizations into AWS Chatbot, improving governance, operational efficiency, and driving enterprise adoption, validated by onboarding 184+ customers post September, 2024 launch.• Spearheaded UX initiatives for confidential AWS Generative AI Experiences, shaping product strategy and aligning designs with business objectives.• Mentored L5/L6 colleagues, showcasing a hand-coded AI RAG app that leveraged Product PRDs and User Research docs, driving team efficiency and adoption of AI-driven UX practices into the company’s long-term strategy.• Standardized UX measurement practices (SUS, CSAT, etc.) across the design team, aligning designers and researchers to improve data-driven decision-making and validate impactful design changes.📱 AWS Console Mobile App (ACMA) 📱• Led integration of CloudWatch Custom Dashboards, enhancing the experience for iOS and Android, expanding access for 1.1M desktop users; achieved 29k+ unique users and 115k accesses within 7 months (post-March 2024 launch).• Led Amazon Lightsail integration, engaging 100k+ users through cross-team collaboration and workflow prototyping.• Collaborated to establish ACMA’s first native design system with AWS Cloudscape, enhancing consistency, scalability, and developer efficiency.📄 Technical Content Experience (TCX) 📄• Defined and created a North Star vision leading a cross-functional effort to re-imagine the content review platform, streamlining management of 1.5M web pages, and reducing a 31 step workflow to 9 steps.• Led cross-functional, strategic design of a Content Review project, resulting in approximately $2.7 million to $12 million in annual staff time savings for AWS.• Launched in September, 2023, this project cut review times from 40 hours to 5 hours; by Q2 2024, 671 users completed 70–80 reviews monthly.

[Reason for leaving: UX Design team dissolved]• Led product design strategy, collaborating with cross-functional teams to create an innovative EDTech product.• Developed UX artifacts to drive key product experiences and meet strategic goals.• Conducted user research, benchmarking, and usability studies to ensure user-centric solutions.• Integrated the design library with the MUI system, updating components for consistency and scalability.

• Defined and led cross-functional teams to deliver a user-centered “Premise Utility” project, which passed FAT testing with minimal issues, was adapted for Mobile-CAD and Enterprise Asset Management (EAM), reduced design and development efforts, and improved operational efficiency.• Led UX research, discovery, user interviews, and usability tests, enhancing product usability and satisfaction.• Developed interaction patterns and reusable components that streamlined the design process and contributed to successful product adaptations across multiple platforms.

• Led the design of multilingual way-finding maps for five Justice Centers to enhance accessibility.• Developed COVID-19 response web pages, ensuring state compliance (HTML, CSS, JS, jQuery).• Migrated five Human Resources’ on-premise SharePoint websites to SharePoint Online.• Created the first court brand guide and visual designs for both internal and external communication.

[Reason for leaving: part of RIF]• Redesigned the corporate website ahead of a $10M Series A funding round, enhancing brand visibility and positioning the company for successful investment.• Re-branded the YouTube channel, doubling subscribers, and increasing views by 50% and watch time by 84%.• Led UX/UI updates for the flagship SaaS product, and provided strategic creative direction across website design, digital marketing, and multimedia projects.

• Redesigned and optimized corporate websites to enhance UX/UI, migrated them to a new hosting server, and savedapproximately $8,000 annually, driving overall business impact.• Led UX research, internal interviews, and usability testing to inform design improvements.• Integrated form submissions with Salesforce CRM, streamlining lead generation.

• Collaborated with clients to identify business pain points, set goals, and shape the design vision.• Led quantitative and qualitative user research, including usability testing, heuristic, and competitive analysis for client website redesigns.• Created mockups and prototypes, developing SEO-optimized websites using WordPress.• Managed hosting setup, troubleshooting, maintenance, and backup services.

[Reason for leaving: Transitioned to Full-time, non-contact role]• Led end-to-end design initiatives for web, graphic, and marketing collateral for 60+ real estate agents, ensuring cohesive brand messaging across all channels.• Managed social media ads, email marketing campaigns, and conducted photo shoots, editing and preparing materials for print.

[Reason for leaving: Contract ended]• Led the design of interactive web content, app icons, HTML emails, web banners, GIF ads, and instructional infographics for mobile apps.• Managed iOS updates and device distribution for Toshiba product mobile apps using Xcode, ensuring consistent branding and user experience across all platforms.

• Created custom WordPress websites for company's website.• Designed mockups, wireframes, and prototypes with Adobe XD.• Developed website assets.