Brilliant Metrics is a consultancy working to buck dated marketing models to create better results for our clients through a practice we call Iterative Marketing. We’re not an inbound agency (though we use inbound marketing at times). We’re not pay-per-click marketers or media buyers. We’re not even purely digital. We help you select the online and offline marketing the tactics to support your marketing goals and create sustainable, measurable marketing programs. Then we work with you to optimize them over time to create truly brilliant results.

In 2011, when I joined the UWM School of Continuing Education as an adjunct instructor, I overhauled the curriculum for the introductory class for the web design and web development certificate programs as well as the cascading stylesheets class. Shortly thereafter, I was asked to serve on the advisory board for the web design and web development certificates.I began advocating for a digital marketing certificate and worked with administration to form an advisory committee to explore and begin development of curriculum to support such a program. The digital marketing certificate program launched in fall of 2014 at which time I transitioned my teaching responsibilities out of web design and development and into digital marketing.Since then I have done on-site training for companies as well as in-classroom training on a variety of topics including Email Marketing/Marketing Automation, Facebook Advertising, and Google Ads.

Entrepreneurs' Organization (EO) has added immense value to my business and given me the opportunity to share my experiences with others to fuel their growth. I'm honored and excited to be able to give back to the group as the marketing communications chair. Unlike many other business groups, EO is a non-profit, run by entrepreneurs for entrepreneurs. It's given me a tribe, a sounding board, friendships and a global network. If this sparks any interest in you, ask me about it.

I founded Ferrite Labs to help marketers plan, measure and optimize continuously running marketing programs. Our team is building the tool which will serve as the foundation for modern marketing practices, enabling us to market to the audience and their journey while employing continuous improvement principles to keep the graph perpetually going up and to the right.In January 2019, the startup was folded into Brilliant Metrics and the technology added to our internal stack.

Helped EC-Council develop and launch a new certification program for digital marketers.

Helped guide and market 414Digital (formerly Milwaukee Interactive Marketing Association/MIMA) as the organization rebranded and refocused.

As Vice President, Strategy & Planning, I guided integrated marketing strategies aimed to attract, retain and engage both customers and talent. I served as a key member of agency leadership, helping direct process, structure, and policies. For Versant clients, I led projects across the marketing spectrum, incorporating paid, earned and owned media strategies. I worked with the talented account team to recommend strategies to reach target audiences, incorporating digital media and traditional media. I then executed the digital tactics of those strategies, including web design, web development, search engine optimization (SEO), pay-per-click (PPC) advertising (AdWords), email marketing, social media marketing, community development, and display advertising.I brought new technologies and practices to the marketing mix at Versant, including real-time bidding (RTB), Google Hangouts, marketing automation, user-centered design and mobile-first planning.I led the agency's education program with weekly lunch-and-learn style sessions, bringing the latest in marketing thought leadership to the entire staff and guiding discussion to establish if, when and how Versant could incorporate this thinking into our client work.

Focused on networking and professional development, the Milwaukee Web Design Meetup holds regular events to promote the practices of web development and web design in Milwaukee. I coordinate sponsors, venues, topics, and speakers.

I served as consultant on the solutions group team, an elite group of offsite consultants focused to outsourced project work. My role was to support development of public-facing internet applications and websites, ensuring work was strategically sound from a marketing, search engine optimization (SEO), usability and user experience perspective. I was brought into sales meetings as a sales engineer, helping to educate prospects and close opportunities.While at Omni, I served as product manager on a large scale software as a service (SAAS) offering, defining the product requirements, user experience, design (both functional and visual design) and technical implementation. I then served as front-end developer for the complex single page web application writing all HTML, JavaScript and CSS as well as architecting and writing detailed specifications for the web api.I also led front-end development and consulted on user experience for Power Sports Network, helping them develop their next generation content management solution, allowing power sports dealers across the country manage their own web presence including online presence off of a shared back-end inventory management system.

I was hired by Core Creative to start their digital department. To do this, I defined workflows, processes, standards and procedures for digital design and development, some of which became the model for the entire agency. I grew the team from just myself to include three developers and a roster of freelance specialty resources in two years, doubling revenue every six months.I trained the account team on how to speak and sell digital. I trained the creative team on designing for programmability and usability best practices. I trained copywriting on keyword research and search engine optimization. I participated in almost all business development meetings, employing consultative selling techniques to grow the department.I led information architecture, user experience, functional design and development for a number of small, medium and large website redesigns. I introduced an email marketing program, a pay-per-click marketing program and a search engine optimization program, which I packaged and rolled out to several clients.

I created Frogneck Web Solutions as an outsourced digital department for traditional advertising agencies in the Milwaukee area. As owner, I defined scope and led development on countless interactive projects including a new social network, a content management system for a local newspaper, ecommerce solutions and a new health and wellness franchise network.I managed teams of up to five developers and designers per project, managing multiple projects simultaneously. I designed, developed, and sold a custom content management solution targeted at agencies, allowing them to easily update content for their clients.

I started Essentia I.T. to help small and medium business owners get the most out of technology by providing proactive services, leading edge technology, a network of technical specialists, and unparalelled customer service. I doubled the company's revenue every 6 months. In 2007 I sold the firm so I could focus on growing Frogneck Web Solutions.

Served with the Btry B 1/126 FA of the Wisconsin Army National Guard in support of Operation Iraqi Freedom in a camp near Baghdad. While in Iraq, I served as a 92A supply clerk, despite having no formal training on the role. I was responsible for my company’s maintenance supply operations while in Camp Liberty, just outside of Baghdad, Iraq.

As a contractor through KForce, I was responsible for development and enhancement of the customer relationship management (CRM) system. I served as business analyst, defining requirements and as software developer to implement them. Improvements included a complex integration with the legacy mainframe system.

I oversaw systems administration and development of all Lotus Domino systems, including corporate email. I enhanced the CRM system to meet executive reporting requirements and improve the user experience for the sale force. I implemented a company intranet, custom software to aid in Sarbanes-Oxely compliance and custom software to support on-boarding for human resources and finance.

Administered Microsoft Exchange 2000, Microsoft SQL Server 7, Lotus Notes & Domino 4.6/5.0Developed ASP based web applications for kinsa.com and ihobnob.com

Administered Microsoft Exchange 2000, Microsoft SQL Server 7, Lotus Notes & Domino 4.6/5.0Developed ASP based web applications for kinsa.com and ihobnob.com