• Develop comprehensive go-to-market (GTM) strategies for product launches, encompassing objective setting, goal establishment, audience targeting, marketing tactics, communication strategy, and performance evaluation• Foster collaboration among cross-functional teams, including sales, product development, and client services, to synchronize marketing efforts with organizational goals and uphold message consistency• Oversee and orchestrate the creation of content across multiple channels including client websites, blog, social media platforms, and email campaigns, aimed at captivating our target demographic and driving lead generation• Analyze competitor offerings and marketing approaches, providing stakeholders with insights into pivotal avenues for expansion and opportunities for differentiation

• Establish and manage a mental health apparel brand with a charitable model, collaborating with 7 artists and donating to 4 mental health non-profits• Participate in high-profile mental health initiatives, including recent giveaways at the NAMI National New York State Conference and collaborations with Mental Health CT, amplifying brand visibility and social impact

• Work collaboratively with sales reps on lead acquisition analysis and generate forward-thinking strategies on retention efforts that will expand our reach for both virtual events and in-person conferences• Partner with Global VP of Marketing and Marketing Team Leads to identify KPIs, research new initiatives, handle budget allocation across all events and further team recruitment strategy• Oversee marketing team's transition and training on 3 new tech platforms, helping to aid in WBR's current business model shift from 50+ live conferences per year to 110+ interactive virtual events and webinars• Directly manage 4 team members and consistently build out effective scalable timelines aimed to support 3-6 month go-to-market strategies

• Managed 4 member marketing team and rebranded WBR's flagship brand, eTail, with 2 external design agencies, giving the product a new look across every channel• Led marketing team for WBR's fastest growing events YOY in 2018 & 2019• Increased conversion rate by 28% for an entire event portfolio through split testing various landing page layouts with the Creative Director, focused on a new approach to copywriting and story telling• Launched 10 new events and 2 different portfolios from 2018-2019• Worked directly with external writing team from 2018-2020 on developing blog posts and whitepapers, resulting in 200+ blog posts for 40 events that led to a 70% increase in organic traffic and 350,000+ visitors to our event sites

• Proactively engaged with music audience via different social media channels through promotions and influencer marketing• Collaborated with app creator and development team to formulate user friendly design for app users• Built partnerships with local venues and festivals for giveaways and potential sponsorship opportunities

• Communicated effectively with Account Executives and Traffic Managers to ensure campaigns run in timely manner • Maintained over $10,000,000 worth of retail accounts in largest US markets such as New York, Chicago and Philadelphia

• Created social media summer 2014 campaign for flagship brand Parrano with help from PR firm/ad agency• Laid out foundation for infographic and wrote campaign copy that established a specific brand voice • Generated ideas for new layout of Coach Farms website through competitor website research and ease of navigation

• Acted as online director by using HootSuite to schedule Twitter and LinkedIn posts targeted towards local businesses • Used knowledge of accounting terminology and Google Ad Words to enhance SEO strategy

• Increased Facebook/Twitter interaction by 10% by creating an Homecoming online social media contest• Interacted with students by covering campus events and notifying over 20,000 followers of school happenings