Stephen (Steve) Dumas

Stephen (Steve) Dumas Email and Phone Number

VP of Digital and Direct Marketing @Grandin Road | DTC Furniture and Home Decor @ Grandin Road
Stephen (Steve) Dumas's Location
Stone Mountain, Georgia, United States, United States
About Stephen (Steve) Dumas

As the VP of Digital and Direct Marketing at Grandin Road, a mid-market DTC furniture and home decor brand, I lead strategy and execution of digital, direct and brand marketing initiatives. With over 20 years of experience in the field, I have developed a strong acumen for identifying market opportunities, optimizing conversion rates, and driving revenue growth across multiple channels.My core competencies include SEM, SEO, email, paid social, affiliate, content, SMS, CTV, influencer and direct marketing, as well as product marketing and vendor relations. I leverage data and analytics to inform and improve marketing decisions, campaigns, and outcomes. I also collaborate with internal and external stakeholders to ensure alignment and integration of marketing objectives and solutions. I am passionate about creating engaging and personalized digital experiences that delight customers and build brand loyalty.

Stephen (Steve) Dumas's Current Company Details
Grandin Road

Grandin Road

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VP of Digital and Direct Marketing @Grandin Road | DTC Furniture and Home Decor
Stephen (Steve) Dumas Work Experience Details
  • Grandin Road
    Vp Of Digital And Direct Marketing
    Grandin Road Feb 2024 - Present
    West Chester, Ohio, Us
    Lead brand, direct, and digital marketing strategy and execution for home decor and furniture e-commerce retailer.
  • Ballard Designs
    Senior Director Digital, Retail And Brand Marketing
    Ballard Designs Feb 2022 - Feb 2024
    Atlanta, Ga, Us
    Mid Market DTC furniture and home decor brand.
  • Ballard Designs
    Director Of Digital, Content And Retail Marketing
    Ballard Designs Jan 2017 - Jan 2024
    Atlanta, Ga, Us
    ● Develop the strategy and lead a team of 8 on the execution of SEM, SEO, email, paid social, affiliate, content, SMS, CTV and influencer marketing. ● Drive innovation, leverage data, and optimize existing solutions to maximize efficiency and conversion rate. ● Utilize analytics to increase operational and marketing effectiveness, increasing site traffic.● Own digital marketing P&L overseeing a double digit ($M) budget and leverage data-based personalization and targeting tactics to broaden reach and convert customers across channels.
  • Ibm
    Retail Segment Director
    Ibm Jul 2012 - Nov 2016
    Armonk, New York, Ny, Us
    ● Collaborated with 6 internal sales teams to drive new business and incremental sales resulting in YoY growth.● Developed product collateral, white papers, webinars, and presentations focused on selling the value of digital marketing methods and solutions to support customer acquisition. ● Assisted client account teams to build relationships and ensure product solutions were optimized. ● Partnered with product marketing and demand generation to create marketing automation series, leveraging both online and offline consumer behavior. ● Consulted with clients on integrating best practices on how to retain consumers across digital channels.
  • Ballard Designs
    Senior E-Commerce Marketing Manager
    Ballard Designs Jan 2007 - Jul 2012
    Atlanta, Ga, Us
    ● Managed 4+ team members and led the execution of digital marketing channels overseeing email, brand search, affiliate, comparison shopping engines, and SEO. ● Oversaw execution of promotions and offer strategies overseeing the operations and technical input into the ecommerce platform, successfully growing revenue.● Analyzed performance results and monitored industry trends to develop guidelines in web and digital systems.● Collaborated with 12+ data and technology teams to fully utilize marketing technology solutions.
  • Corenet Global
    Membership Marketing Manager
    Corenet Global Apr 2004 - Jan 2007
    Atlanta, Ga, Us
    Managed a team of four phone representatives to renew and sell memberships and event registrations. Managed marketing operations. Oversaw career services web portal operations and marketing.

Stephen (Steve) Dumas Skills

Email Marketing Digital Marketing E Commerce Marketing Online Marketing Marketing Strategy Direct Marketing Strategy Multi Channel Marketing Product Marketing Management Social Media Marketing Seo Ppc Lead Generation Marketing Management Online Advertising Account Management Project Management Leadership Product Management B2b Marketing Web Marketing Retail Event Planning Affiliate Marketing Sales Web Analytics Integrated Marketing Mobile Marketing Analytics Segmentation Sem Customer Acquisition Database Marketing Omniture Marketing Automation Saas Search Engine Optimization Search Engine Marketing

Stephen (Steve) Dumas Education Details

  • Kennesaw State University - Michael J. Coles College Of Business
    Kennesaw State University - Michael J. Coles College Of Business
    Business Administration
  • University At Albany
    University At Albany
    English
  • Kennesaw State University - Michael J. Coles College Of Business
    Kennesaw State University - Michael J. Coles College Of Business
    Master Of Business Administration - Mba

Frequently Asked Questions about Stephen (Steve) Dumas

What company does Stephen (Steve) Dumas work for?

Stephen (Steve) Dumas works for Grandin Road

What is Stephen (Steve) Dumas's role at the current company?

Stephen (Steve) Dumas's current role is VP of Digital and Direct Marketing @Grandin Road | DTC Furniture and Home Decor.

What is Stephen (Steve) Dumas's email address?

Stephen (Steve) Dumas's email address is st****@****hoo.com

What is Stephen (Steve) Dumas's direct phone number?

Stephen (Steve) Dumas's direct phone number is +140435*****

What schools did Stephen (Steve) Dumas attend?

Stephen (Steve) Dumas attended Kennesaw State University - Michael J. Coles College Of Business, University At Albany, Kennesaw State University - Michael J. Coles College Of Business.

What are some of Stephen (Steve) Dumas's interests?

Stephen (Steve) Dumas has interest in Economic Empowerment, Civil Rights And Social Action, Politics, Environment, Science And Technology, Human Rights.

What skills is Stephen (Steve) Dumas known for?

Stephen (Steve) Dumas has skills like Email Marketing, Digital Marketing, E Commerce, Marketing, Online Marketing, Marketing Strategy, Direct Marketing, Strategy, Multi Channel Marketing, Product Marketing, Management, Social Media Marketing.

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