Steve Duncan Email & Phone Number

Lexington, Ky, Us

Lexington, Ky, Us

- Led development of our 2022-2024 mid-term plan in a 100% remote environment- Continuously improve a formerly chaotic and disruptive business review and planning process by adding structure, standardization and clarity- Make our planning processes more data based by developing forecasting tools, methods, and tests- Increased Manager involvement in mid term planning to improve relevancy and outcomes- Leveraged machine telemetry data to understand that actual impact of COVID-19 on machine usage and provide insight on its impacts to our business- Developed product-level gross margin dataset to improve profitability management

Lexington, Ky, Us

Hired to modernize and build the pricing, programming and market intelligence functions within LBX. 1 direct report. Pricing - Contributed to a 24% market share increase by improving our ability to respond to the market through pricing and discounting- Improved pricing development by developing and documenting pricing doctrine- Unified pricing practices across 3 operating regionsSales Programming - Reduced overhead and inventory costs by increasing planned orders from 34% to over 60%- Implemented a real-time discount tracking tool to allow Sales to better manage discretionary discounts- Simplified sales programs reducing the total number of sales programs from 70 to 15- Implemented programs budgeting to better forecast program cost & cash flow- Moved machine discount processing to marketing to improve management and oversight, and reduce discount processing lead timeMarket Intelligence- Built dashboards for dealers to help them run their business, understand markets, orders, etc.- Awarded the President's Award for leading a cross-functional team to implement company dashboards - Automated numerous reports and processes using Tableau & SQL Server, freeing FTE to add greater value- Built an analytics data warehouse to support dashboard and reporting activities

Promoted to manage a team responsible for maintaining customer data & conducting customer research. 2 direct reports. - Core member of the Marketing Automation Team, focused on taking customer data and direct marketing activities to a new architecture.- Diagnosed issues with database design, data flow and updates- Developed specifications for new database architecture

Turin, Piedmont, It

Strengthened direct marketing for CNH Industrial brands by providing mailing lists and intelligence on marketing activities. 1 direct report. - Increased direct marketing campaign performance 10% by developing customer segmentation models.- Enabled messaging to customers spending $20-40 MM per year on equipment and eliminated $2-3k in waste per year by improving the quality of Canadian address records.- Created Customer Purchase Modeling visualizations and algorithms to provide better prospects to 100+ dealers to solve inventory problems.

Milwaukee, Wi, Us

Update existing & create new market intelligence products and develop a sustainable infrastructure while creating a new source of revenue for the association. 1 direct report- Implemented economic modeling capability using IMPLAN, quantifying the economic impact of proposed legislature to support lobbying efforts.- Updated 25 existing surveys from a mostly manual effort to an automated process, freeing up a full-time equivalent position.- Generated new revenue from market intelligence products, established pricing for market intelligence products.- Proved the predictive and benchmark value of survey results through comparison to government and other data sources.- Built the first trade show forecasting model to automate & predict show budgeting.

Sussex, Wi, Us

Sussex, Wi, Us

Sussex, Wi, Us

Sussex, Wi, Us

Mba, Finance

Bs, Industrial Technology