Steve Estrada, Mba Email & Phone Number

• Advised career coaching organization on implementing marketing strategies.• Increased leads by 15% through targeted AI-driven campaigns.• Streamlined operations by optimizing AI algorithms for efficiency.

San Francisco, California, Us

● Altered the Artificial Intelligence/Machine Learning strategy by changing business weights, leading to around a 167% increase (from 30k to 80k) in credit card account openings for digital ads. ● August and October 2023 achieved record all-time highs in revenue generation and $25million monthly incremental revenue in the AI/ML function in digital advertising at Wells Fargo.● Created strategy and governance for email marketing using Salesforce Marketing Cloud (SFMC) after analyzing results and KPIs resulting in a 17% increase in account openings from this channel.● Monitored and reported on the results of all AI projects on a weekly basis to inform other strategists if the project was successful or needed rework.● Assignment through Artech

Folsom, California, Us

•Formulated annual marketing strategies with established KPIs, ensuring positive ROI, based on comprehensive data analysis.•Boosted Product Group/LOB growth with strategies leading to goal surpluses (Consumer: 182%, Direct Auto: 185%, Commercial: 198%).•Crafted creative briefs for consistent content and brand alignment.•Evaluated campaign outcomes against KPIs, offering performance improvements.•Championed DEI via Unity Council and co-initiated the "Black at SAFE" ERG.

Oakland, Ca, Us

● Ensured successful site relaunch, rebranding and surpassed first day sales goals by 30%● Revised website SEO/SEM keyword selection to drive prospects to the site● Revamped paid/social media and Influencers to grow site traffic and sales● Used Salesforce Marketing Cloud (SFMC) to generate campaign mails and Salesforce.com (SFDC) for transactional and trigger emails.● Enabled Field Marketing Team to use print collateral, digital assets for school outreach in each region, assembled marketing tool kit for the franchisee to use in her specific region to generate leads, enrollment and revenue at Galileo Learning.● Assignment through The Creative Group

Chicago, Illinois, Us

● Established B2B marketing plan for their cash management software relaunch which included pre-release communications/events, training modules for sales, service and customers, email/letter/phone call stream for pilot customers.● Guided the customer experience/customer journey to gather user requirements for the software redesign● Assignment through Aerotek

Atlanta, Ga, Us

● Surpassed campaign revenue goals (~ $700 million versus a $400 million goal), making our office #3 in the USA at American Cancer Society.● Counseled fundraising teams on campaign/promotional strategies for raising money for the cause and provided them the tools.● Generated leads from a variety of sources for contact lists.● Assignment through Spectraforce

● Helped apparel company identify new promotions/campaigns to promote their clothing.● Developed marketing strategies and plans for small businesses.● Ad hoc projects gained through referrals and prospecting

Durham, Nc, Us

•Managed marketing department•Formulated marketing strategy, planning, tactics and analysis for the online/offline channels•Revived community outreach, civic organization participation and membership•Increased social media presence, followers, traffic and revenue using Facebook display advertising between 3,000%-10,000%•Managed budget to meet positive revenue and ROI goals•Developed a sales culture within our group to consistently generate revenue and maintain/increase membership

Menlo Park, Ca, Us

•For Embarcadero Software and CEB, devised a holistic social media strategy enhancing brand awareness and prospect relations.•Managed email and social campaigns, driving sales directly from social channels.•Amplified our online footprint by training staff on LinkedIn usage.•Implemented Google-tagged URLs, enabling precise tracking of social media-driven site visits and sales.•Mentored and oversaw the marketing coordinator.•Leveraged Salesforce for efficient lead generation, customer onboarding, and retention.

Us

•Head of Marketing/Business Development/Senior Management Team and revised marketing strategy and tactics.•Raised $2.7M in 4 weeks on a $14k budget with a 19200% ROI.•Introduced outdoor marketing which increased company awareness in our region.

Walnut Creek, Ca, Us

•Used SEO/SEM which increased web traffic and increased revenue by 23%.•Launched "Find Us", which increased awareness of offices and agents resulting in a sales uptick of 20%.

•Increased revenue by 25% in the first month•Constant A/B testing in email marketing testing format, product placement, copy, subject lines resulting in revenue growth•Optimized a growing list of opted-in registered users and customers

San Diego, California, Us

•Successfully managed Consumer/Business Internet Banking, increasing membership (58% - Consumer (B2C), 84% - Business (B2B)).•Sent first-ever email marketing campaign resulting in a 6.4% response rate which increased bill payment usage/customer retention.•Used Google Analytics to revise web pages based on analysis of site visitor behavioral patterns.

•Doubled revenue from $2M to $4M, increasing the size of opted-in subscribers•Created a customer segmentation which revised the strategy from a vertical to a behavioral focus which gained new clients •Revised the lead generation strategy after a study which found that webinar and trade show attendance increased the likelihood of a prospect becoming a client, resulting in a 15% increase in clients.Clients: EGreetings.com, QuantumShift, BrassRing

San Francisco, California, Us

•Attained a significant revenue milestone, raising $42.7M against a target of $19.4M which helped grow the portfolio.•Reduced attrition from 18% to 12.57% with new retention offers, increased segments and offer testing to grow customers/revenue.

Certification, Artificial Intelligence/Machine Learning (Ai/Ml)

Master Of Business Administration - Mba, Marketing

Bachelor Of Arts - Ba, Psychology