Steve Farnsworth Email & Phone Number

Belmont, CA, US

Developing and executing demand generation and growth marketing strategies for B2B tech companies. Responsible for refining ICPs, implementing marketing automation, and driving lead quality through omnichannel campaigns. Hands-on in optimizing campaigns, improving customer journeys, and boosting revenue.

Be'er Sheva, Israel, IL

Managed a high-performing demand generation team (SDRs, Digital Marketers, Field Marketers) at Rezilion, a cybersecurity company. Led the implementation of a data-driven marketing strategy, which significantly improved Ideal Customer Profiles (ICPs), sharpened value proposition messaging, and leveraged marketing automation to grow the marketing-generated.

Milpitas, CA, US

Built the demand gen team at cPacket Networks (cloud security & performance tools) from the ground up. Targeted enterprise VPs, Directors (Network Architects, SecOps, Cloud Architects) & C-Suite (CISOs, CTOs, CIOs). Developed integrated marketing campaigns & compelling content to drive pipeline from 0% to $10M ARR within 18 months. 𝗖𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻 𝗥𝗮𝘁𝗲.

San Francisco, California, US

Orchestrated high-impact demand gen for B2B SaaS clients at Secret Sushi Digital. Established lead scoring & nurturing processes, driving a surge in qualified leads and client pipeline growth to $150M+ annually.𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆y: Generated over $20M in new revenue in the first 12 months, closing on big accounts like Sony and Dove. Overhauled the.

Docklands, Victoria, AU

▬Strategic outreach to high-level marketing prospects such as the national Australian post office and top 10 major world banks to generate business. ▬ Worked directly with the CEO on lead generation, marketing automation, branding, marketing, demand generation and communications as well as business and corporate development. ▬ Performed a deep dive.

▬ As a Director with the Brand Forum, I uncovered unique opportunities where digital could enhance revenue and worked to infuse new processes into a successful digital strategy. ▬ Produced and/or moderated over 20 panels on cutting edge branding and content marketing. ▬ Adviser to Fortune 500 industry leaders.

▬ Content Marketing and Demand Generation for High Tech B2B Companies with responsibility for data-driven, client-focused optimization across marketing automation (like Hubspot, SharpSpring). ▬ Success in increasing lead velocity, deal size and close rate. Refined lead process, lowered cost of acquisition and delivered on short deadlines. ▬ Leveraged.

Develop and implement media relations and social media activities that extend a deep TEDxSanJoseCA experience for attendees and viewers, and build brand identity as the preeminent local TEDx event to participate in.

▬ Managed social media and blog properties of multiple B2B clients including producing paid and organic content for each client's’ social posts across Facebook, Twitter, Instagram, Google+, Pinterest and LinkedIn channels.▬ Leveraged listening and monitoring platforms to increase brand awareness and customer engagement.

Professional development training and workshops for senior executives in tech.

Denver, Colorado, US

· Created CIO education program that increased sale’s close rate from 35% to 80%· Initiated internal support sales tools aimed at target verticals that increased sales by 260%.· Secured $400,000 first round angel funding by writing a market analysis and plan that showed investors a clear path to revenue.· Developed and implemented 3 part campaign that.

· Rebranded a 45-person wireless company that resulted in the company’s $175 million acquisition.· Achieved national editorial coverage and successfully countered a negative campaign designed to disrupt a $1.5 billion company acquisition.· Transformed the agency’s 45% client approval rating to 100% with all clients within seven months.· Advised numerous.

Business

Marketing

Education record

Certified, Inbound Sales