Steve Fifoot
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Steve Fifoot Email & Phone Number

Head of Commercial at the Real Drinks Group. Ltd. at Real Drinks Group Ltd
Location: Manchester Area, United Kingdom, United Kingdom 8 work roles 4 schools
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Current company
Role
Head of Commercial at the Real Drinks Group. Ltd.
Location
Manchester Area, United Kingdom, United Kingdom

Who is Steve Fifoot? Overview

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Steve Fifoot is listed as Head of Commercial at the Real Drinks Group. Ltd. at Real Drinks Group Ltd, based in Manchester Area, United Kingdom, United Kingdom. AeroLeads shows a matched LinkedIn profile for Steve Fifoot.

Steve Fifoot previously worked as Head of Commercial at Real Drinks Group Ltd and Senior Commercial Manager at Real Drinks Group Ltd. Steve Fifoot holds Ba, Business Adminstration from The University Of Huddersfield.

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Real Drinks Group Ltd

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About Steve Fifoot

A strategic and highly driven Head of Commercial with a track record of delivering outstanding growth and profitability across leading FMCG grocer accounts including Aldi, ASDA, Booker, Morrisons, Sainsbury’s, Tesco and Waitrose. Accomplished communicator with excellent presentation and negotiation skills, who can forge strong relationships at all levels and across cultures. Inspiring leader who empowers and coaches’ teams to meet and surpass demanding objectives.

Current workplace

Steve Fifoot's current company

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Real Drinks Group Ltd
Real Drinks Group Ltd
Head of Commercial at the Real Drinks Group. Ltd.
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8 roles

Steve Fifoot work experience

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Head Of Commercial

Current

Bolton, England, United Kingdom

Real Drinks Group (RDGL) is an award winning distributor and retailer founded in 2005 with extensive experience in beer, wine and spirits and the wider drinks market, working with the best brewers & producers from around the world. RDGL incorporates Beer Britannia, a significant supplier of beer to all of the UK Off Trade. They represent and manage sales.

Feb 2024 - Present

Senior Commercial Manager

Bolton, England, United Kingdom

Real Drinks Group (RDGL) is an award winning distributor and retailer founded in 2005 with extensive experience in beer, wine and spirits and the wider drinks market, working with the best brewers & producers from around the world. RDGL incorporates Beer Britannia, a significant supplier of beer to all of the UK Off Trade. They represent and manage sales.

Feb 2023 - Feb 2024

Commercial Manager

Bolton, England, United Kingdom

Beer Britannia, is a significant supplier of beer to all of the UK Off Trade. We represent and manage sales and distribution for a number of well-known regional brewers and a growing number of craft beer and alcohol free brands, who outsource their sales, order capture, and fulfilment of their drinks supply for all Supermarket, Convenience and Route to.

Oct 2021 - Jan 2023

National Account Controller

Wolverhampton, England, United Kingdom

  • Managed two leading discount supermarket chains: Aldi and TJ Morris
  • Led 3 direct reports who managed accounts including Lidl, Booker, Bestway, Unitas & Spar
  • Negotiated Aldi’s & Lidl’s first own-label bottled ales, maximising key supplier status
  • Liaised with production and supply chain to achieve a KPI beating service level in Aldi in 2020
  • Negotiated Booker/Tesco harmonisation terms & pricing
  • Automated pricing on the invoice system, eliminating errors and cutting… Show more
Jan 2016 - Apr 2021

Senior National Account Manager/National Account Manager/Key Account Manager - Off Trade

Wolverhampton, United Kingdom

  • Managed major accounts in the Off Trade sector
  • Managed, trained and motivated three direct reports
  • Turned a 20% decline to 25% growth with a key grocery multiple customer
  • Commended by senior management for surpassing all targets
Jan 2008 - Dec 2015

Key Account Executive

Constellation Europe

North West

  • Managed Route-to-Market customers in the North West
  • Over-delivered on volume and profit targets for the year
  • Eliminated unprofitable multi-buy promotions
  • Drove growth across the top wine brands & regional range
Oct 2006 - Dec 2007

Regional Sales Executive

Invicta Uk

North West England

  • Traded products to the Cash & Carry and Wholesale sector
  • Sold products on behalf of major UK suppliers such as Marston’s, HP Bulmer and Campina
  • Represented products across food, drink and non-food categories
  • Prioritised demands between multi stakeholders’ and customers
Mar 1999 - Oct 2006

Retail Merchandiser/Sales Development Manager

Booker

Blackburn & Haydock

  • Merchandised across 50 retail stores for 10 Booker depots from 1995-1997
  • Used planograms to sell key brands & own-label products, exceeding targets
  • As Sales Development Manager, grew business in excess of all annual targets
Oct 1992 - Feb 1999
4 education records

Steve Fifoot education

FAQ

Frequently asked questions about Steve Fifoot

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What company does Steve Fifoot work for?

Steve Fifoot works for Real Drinks Group Ltd.

What is Steve Fifoot's role at Real Drinks Group Ltd?

Steve Fifoot is listed as Head of Commercial at the Real Drinks Group. Ltd. at Real Drinks Group Ltd.

Where is Steve Fifoot based?

Steve Fifoot is based in Manchester Area, United Kingdom, United Kingdom while working with Real Drinks Group Ltd.

What companies has Steve Fifoot worked for?

Steve Fifoot has worked for Real Drinks Group Ltd, Beer Britannia Limited, Carlsberg Marston'S Brewing Company, Marston'S Plc, and Constellation Europe.

How can I contact Steve Fifoot?

You can use AeroLeads to view verified contact signals for Steve Fifoot at Real Drinks Group Ltd, including work email, phone, and LinkedIn data when available.

What schools did Steve Fifoot attend?

Steve Fifoot holds Ba, Business Adminstration from The University Of Huddersfield.

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