Real Drinks Group (RDGL) is an award winning distributor and retailer founded in 2005 with extensive experience in beer, wine and spirits and the wider drinks market, working with the best brewers & producers from around the world. RDGL incorporates Beer Britannia, a significant supplier of beer to all of the UK Off Trade. They represent and manage sales and distribution for a number of well-known National and Regional Drinks producers, who outsource their sales, order capture, and… Show more Real Drinks Group (RDGL) is an award winning distributor and retailer founded in 2005 with extensive experience in beer, wine and spirits and the wider drinks market, working with the best brewers & producers from around the world. RDGL incorporates Beer Britannia, a significant supplier of beer to all of the UK Off Trade. They represent and manage sales and distribution for a number of well-known National and Regional Drinks producers, who outsource their sales, order capture, and fulfilment of their drinks supply for all Supermarket, Convenience and Route to Market customers.. Show less

Real Drinks Group (RDGL) is an award winning distributor and retailer founded in 2005 with extensive experience in beer, wine and spirits and the wider drinks market, working with the best brewers & producers from around the world. RDGL incorporates Beer Britannia, a significant supplier of beer to all of the UK Off Trade. They represent and manage sales and distribution for a number of well-known regional brewers and a growing number of craft beer and alcohol free brands, who… Show more Real Drinks Group (RDGL) is an award winning distributor and retailer founded in 2005 with extensive experience in beer, wine and spirits and the wider drinks market, working with the best brewers & producers from around the world. RDGL incorporates Beer Britannia, a significant supplier of beer to all of the UK Off Trade. They represent and manage sales and distribution for a number of well-known regional brewers and a growing number of craft beer and alcohol free brands, who outsource their sales, order capture, and fulfilment of their drinks supply for all Supermarket, Convenience and Route to Market customers via Beer Britannia. Show less

Beer Britannia, is a significant supplier of beer to all of the UK Off Trade. We represent and manage sales and distribution for a number of well-known regional brewers and a growing number of craft beer and alcohol free brands, who outsource their sales, order capture, and fulfilment of their drinks supply for all Supermarket, Convenience and Route to Market customers via Beer Britannia.

• Managed two leading discount supermarket chains: Aldi and TJ Morris• Led 3 direct reports who managed accounts including Lidl, Booker, Bestway, Unitas & Spar• Negotiated Aldi’s & Lidl’s first own-label bottled ales, maximising key supplier status• Liaised with production and supply chain to achieve a KPI beating service level in Aldi in 2020• Negotiated Booker/Tesco harmonisation terms & pricing • Automated pricing on the invoice system, eliminating errors and cutting… Show more • Managed two leading discount supermarket chains: Aldi and TJ Morris• Led 3 direct reports who managed accounts including Lidl, Booker, Bestway, Unitas & Spar• Negotiated Aldi’s & Lidl’s first own-label bottled ales, maximising key supplier status• Liaised with production and supply chain to achieve a KPI beating service level in Aldi in 2020• Negotiated Booker/Tesco harmonisation terms & pricing • Automated pricing on the invoice system, eliminating errors and cutting costs• Instigated new strategic initiatives to reduce outstanding customer invoices• Increased profitability and over-delivered volume targets year-on-year• Integration project work following the JV between Marston's Beer Company and Carlsberg UK in November 2020 Show less

• Managed major accounts in the Off Trade sector • Managed, trained and motivated three direct reports• Turned a 20% decline to 25% growth with a key grocery multiple customer• Commended by senior management for surpassing all targets

• Managed Route-to-Market customers in the North West• Over-delivered on volume and profit targets for the year• Eliminated unprofitable multi-buy promotions • Drove growth across the top wine brands & regional range

• Traded products to the Cash & Carry and Wholesale sector • Sold products on behalf of major UK suppliers such as Marston’s, HP Bulmer and Campina• Represented products across food, drink and non-food categories• Prioritised demands between multi stakeholders’ and customers

• Merchandised across 50 retail stores for 10 Booker depots from 1995-1997• Used planograms to sell key brands & own-label products, exceeding targets• As Sales Development Manager, grew business in excess of all annual targets