Steve Geist Email & Phone Number

Columbia, Pa, Us

Lancaster, Pa, Us

Developed and taught 5 courses for the BFA program and Center for Creative Excellence, including Design for Play, Stop Motion Animation, and Getting Unstuck Brainstorming for Creatives.• Mentored senior design student designers to get ready for design careers. • Authored a new course for professionals in creative thinking in product development.• Created a playful approach to design for a course on designing experiences for children.

I have a diverse range of skills and a strong desire to design various projects, which has led me to take up multiple contracts over the years. I have developed a wide range of projects, from creating TV commercials and Avatar systems to developing Educational Technology Applications. I love helping clients find new ways to innovate that require me to build something unique from scratch.• 2023 - Sr. Experience & Concept Designer - Newell Brands• 2023 - UX & UI Design - Conversion Sciences - Enhanced e-commerce click-through by 10% by deep-diving into analytics and consumer insights.• 2022 - Concept Developer - Willow Innovations Inc. - Visualized the next generation of smart products for new mothers for early exploration testing.• 2019 - UX & UI Design Concepts - Emberlast - Designed website concepts and architecture for a commemorative site start-up for grieving families.• 2018 - Character Art & System - SimSchool - Created vector character assets and avatar system for development in an ed-tech platform.• 2015 - UX & UI Design - Literary Safari - HangArt, Designed, created, and launched experience and all assets for creative literacy app.• 2013 - UX & UI Design - iCreate to Educate - Ported stop-motion animation app from desktop to tablet.• 2013 - Intro animation for Ginger, Rich & Ramsey.• 2011-2012 - UX & UI Design - Wevr/Wemo Media - The Blu, Interactive social ocean.• 2010 - Story Art - ABC Television - Extreme Makeover Home Edition TV segment.• 2008 - Award-winning 'The Fun-est Toy Store Ever' Animated TV Commercial.

Atlanta, Ga, Us

Led the design efforts for a cross-functional innovation team to pioneer physical, digital, and hybrid products, services, and experiences for Newell’s flagship brands, including Sharpie and Graco. • Distilled 150 consumer insights into actionable concepts for the launch readiness of Prismacolor+. • Developed six future-oriented projects applying AI, OCR, the Metaverse & Spatial technologies.• Deployed 209 content features and strategies with content designers for streaming platform.• Ensure front-end complied with backend technology by managing 2 internal and 3 external teams.

Oakland, Ca, Us

Transformed product direction in an ever-changing Edtech start-up space within my first 10 weeks. Established a new role for hardware and shifted the software and firmware to support.• Led and managed a 4-person team on all aspects of the UX design process.• Released new app in 8 weeks to shift product direction and increase awareness.• Designed the UI scaling framework for the Kinoo Magic app and all 15 needed components.• Spearheaded and tested a screenless interaction gesture system for Kinoo Magic Wand for kids 3-7.

Billund, Dk

Spearheaded Interaction Design at LEGO and focused on developing all digital-physical play experiences. • Launched 50+ products in '21-22 as on LEGO Super Mario (LSM), achieving $600M in revenue.• Led a cross-functional team of 12 to seven releases of products for LSM with a hands-on approach. • Analyzed hardware and play patterns to 3x possible interactions, thus ensuring future launches.• Orchestrated 6 teams to improve play and app usage by 15% through user feedback integration.Projects Included: • LEGO Star Wars Boost Droid Commander • LEGO Super Mario

Billund, Dk

Coached and trained junior team members, resulting in a 40% increase in project completion efficiency for overhauling the interaction design knowledge base.• Built four digital/physical projects that reached over 12M users with an average 4.0 app rating. • Visualized experiences through User Journeys, Wireframes, and Prototypes to test 50+ concepts.

Led design efforts with a three-person internal design team and coordinated with four partner agencies.• Prototyped six unique STEAM-based UX concepts for user testing while raising $3M in funding. • Championed design consistencies and advocated for a user-centered approach with management.

Plano, Tx, Us

Coached cross-functional B2B, in-store, and e-commerce creative teams while growing team by 2x. • Generated a 15% increase in viewer engagement with the interactive content player with redesign.• Grew Verizon client retainer from $3.5M to $15M through proficient communication and vision.

Plano, Tx, Us

Project Management:• Produced more than $8MM of mobile interactive video/app business.• Administered the successful launch of 30+ mobile apps on various smartphones and tablets.• Managed the execution of single projects up to $1MM.• Ensured adherence to project briefs during all stages of creative, production, and post-production.• Executed each project on-time, under budget, within tight and frequently shifting deadlines.• Led internal creative reviews in the absence of the creative director.Finance / Contracts:• Designed Excel informational dashboards detailing production/financial status of entire contracts.• Established documentation with the controller to communicate constant status on percentage-of-completion.• Established a standardized process for scoping/pricing interactive video/post-production projects.• Prepared and revised Request For Proposal and Statement Of Work documents.External relationships:• Ran client presentation meetings and served as the primary point of contact for major clients.• Built and managed relationships with client agencies of record and external mobile app developers.• Worked closely with senior marketing managers to develop and expand interactive user experiences in retail stores nationwide.• Initiated accurate alignment with brand guidelines and marketing campaigns and maintained consistent user experiences.• Facilitated client pitch meetings with sales and business development teams.Team management:• Hired, trained, and managed a team of two full-time producers and associate producers and led production team to a yearly margin 12% greater then goal. • Hired/managed scriptwriters and vetted/managed creative team members.• Simultaneously managed 12+ team members across multiple projects.Clients and agencies included Verizon Wireless, Motorola, Samsung, AKQA, Erwin Penland, Moxie Interactive, R/GA, McGarryBowen, Customer Mobile.

Master Of Entertainment Technology - Met, Entertainment Technology

Bachelor Of Fine Arts - Bfa, Illustration

Illustration