Steve Gendreau Email & Phone Number

Dallas, Tx, Us

Plano, Tx, Us

Built a Digital Agency inside of Active Network. We provide our clients lead generation for their events, camps, classes, YMCAs, Park & Rec departments, and other clients. Built a strong and competent team that plays off of the strengths of each employee. We make data driven decision that help guide us, rather than a cookie cutter approach. Implemented real time reporting for our clients. Consistently out perform industry averages on ROAS for our clients. Designed dynamic UTM tracking for our clients; UTM will hold all the way through the funnel, no matter which website the user is one (client site, Active.com or registration platform). This provide a clean and clear reporting while not having to rely on third party pixels for conversion tracking. Also manage a traditional digital ad ops team. We execute all digital advertising campaigns on our O&O properties. Respond to all incoming RFPs, provide best in class reporting and service.

Austin, Tx, Us

Managed the Advertising Operations department at Under Armour Connected fitness (formerly MapMyFitness). Combined several ad servers into one to ensure a better quality experience for the user as well as more specific and exact targeting for our advertisers. Managed all the digital display and indirect monetization for all O&O websites and apps. Worked with third party vendors to ensure third party tags are performing correctly. Worked to improve the overall efficiency for each work follow across the company. Trouble shoot and fix any issues that come up. Built out the first Ad Ops & Monetization team for the company.

Minneapolis, Mn, Us

Focus on specific digital channels to maximize digital revenue for each platform. Work closely with DMP, DSP, SSP, RTB & Networks to maximize our display revenue across multiple platforms. Created a structure that has seen 95% growth in revenue year over year. Manage all of StarTribune.com SEM campaign to ensure client expectations are met. Work with vendor to set-up SEO guidelines and implementation process. Looks for ways to increase our digital indirect revenue. Trouble shoot any advertisement issues. Manage all of Star Tribune’s retargeting campaigns by building tracking pixels and ensure correct implementation. Build on current behavioral targeted audiences to maximize revenue and ensure delivery. Work closes with our mobile and app vendors to ensure user experience and take full advantage of advertising placements, while going readership and revenue. Maintain digital specification guidelines and update as new guidelines are implemented.

Minneapolis, Mn, Us

Ran the daily digital operations. Rebuilt the ad server to ensure a better quality experience for the user as well as more specific and exact targeting for our advertisers. Managed all the digital display and non-traditional online advertisement on StarTribune.com and all other platforms. Insured the best user experience by following best practices and industry standards across all platforms. Worked with third party vendors to ensure third party tags are performing correctly. Worked on efficiency work follow for the digital department. Trouble shoot and fix any issues that come up. Managed all of StarTribune.com SEM campaigns to ensure client expectations are met. Analyze and make recommendations to all campaigns to ensure delivery and performance. Work with Sales Reps to go over their digital media plans, make recommendations/adjustments, and go out of calls when needed. Work closely with all levels of management. Help maintain our digital indirect strategy. Manage all of Star Tribune’s retargeting campaigns by building tracking pixels and ensure correct implementation.

Us

Manage multiple marketing campaigns to ensure customer satisfaction and project objective completion from start to finish. Track and analyze statistical data and provide comprehensive reports. Perform internal audits to ensure ease of workflow. Manage online projects. Manage monthly budget and billing reports. Creating custom spreadsheets. Communicate and work closely across multiple levels of management. Over see and produce creative elements for Web site marketing. Participate in web site research and development. Provide and edit content materials for the website on a daily basis. Develop new and creative ideas to enhance brand, marketing/advertising and traffic for web sites. Work directly with agency partners. Implement promotional contests for clientele. Executed millions in interactive marketing campaigns.