Steve Gilison Email & Phone Number

Los Angeles Metropolitan Area

Lead operations across the organization including the development of key infrastructure platforms that effectively enable us to connect stakeholders across the region. This includes building and maintaining a searchable database of partners, engaged leaders, critical resources and assets, and financial supporters of our programs. Oversee marketing for the Alliance organization which includes promoting the unique brand of the SoCal region's innovation communities.Lead all programs directly related to our higher education partners and manage the relationships with key stakeholders at those institutions to ensure we are delivering critical connectivity to the ecosystem including investors and corporates as well as facilitating connectivity amongst leaders of all SoCal research and higher education centers.Lead the development and tracking of internal KPI's and organization metrics that quantify our impact and activity across programs.

Greater Los Angeles Area

Managed all day-to-day operations and growth initiatives for a unique startup non-profit whose mission is to create the best conditions for SoCal’s innovators to bring breakthroughs to the worldProduced innovation showcase events that bring together crucial ecosystem stakeholders including academics, entrepreneurs, investors, community resource providers, corporations and government agenciesManaged event marketing activities including attendee acquisition, speaker recruitment, and sponsor managementRoll up sleeves and ensure all necessary infrastructure elements are in place as organization grow

Greater Los Angeles Area

Generated over $4MM in annual revenue by partnering with insurance carriers, municipalities and employers to develop customized co-branded recruitment campaigns using email, telephone (IVR and live agent), print, and text/ SMSIncreased participant enrollment through email drip marketing campaigns and optimizing landing page and registration flowsManage a customer support team who provide admin and technical support to participants as well as a network of 300 health coaches and facilitatorsOptimize processes to enable scalable, efficient operations such as implementing automated SMS/text reminders Set priorities for agile squad to ensure alignment with client needs and company business goals, including the integration of a wireless digital weight scale that has already generated $250K in revenueOwn all reporting for the organization and client services teams including outreach campaign performance, milestone achievement (KPIs) by product and by client, and health outcomes

El Segundo, Ca

General Manager of a portfolio of 40 businesses that cover a wide range of revenue models within the employment industry (niche job boards + professional/career communities) and healthcare (physician directories + patient/consumer communities). I was responsible for articulating and implementing the product and marketing strategy, hitting revenue and traffic growth targets, and managing multiple cross-functional teams that included technology/programmers, sales, customer service, content, and social media. Additional responsibilities included:Product Management: define business requirements, develop new features and oversee complete redesigns or site migrations to new platforms, analyze and track performance of KPI's, SEO strategySales: manage two teams of inside sales professionals (>12 plus 2 managers) includes setting sales goals, sales strategy, and pricingCustomer Service: oversee two teams of account managers (10 on staff plus 2 managers) including setting up processes to proactively monitor campaign performance, retain advertisers, and respond to inbound customer issuesBusiness Development: source and implement ancillary revenue or traffic driving relationshipsContent Strategy: oversee the content team and the editorial calendar, newsletter content, social media activitiesMarketing: manage PPC and SEM campaigns, track conversions and ROI, set trade show calendarFinancial modeling and forecasting revenue with full P&L responsibility for +$12M revenue portfolio

Santa Monica, Ca

Strategic advisor to a local SaaS-based recruitment services provider.

Santa Monica, Ca

Provided product development expertise including business and functionality requirement documentation and vendor selection that led to the successful launch of MasteringtheAudition.com (ecommerce) and eTherapyMatch.com (B2C lead generation) Developed business plans and feasibility analyses for new ventures such as SkipLogik, a client seeking to tap social networks as an audience for market research services

Greater Los Angeles Area

Managed all aspects of the product lifecycle for WellDays, a web-based wellness program with a development budget of over $2 millionDeveloped innovative approaches to user engagement through detailed business requirements documents in order to successfully drive healthy behavior changeActed as chief liaison between the company and its external development partner Drove the product development schedule and proactively managed all issues related to timelines, costs, and scope

Greater Los Angeles Area

Drove the product development and marketing strategy for a 30-person company that built mobile software applications and games for media companies such as Electronic Arts, Disney Mobile, and Gemstar TV GuidePitched new product concepts to executives at MySpace, Twentieth Century Fox, ABC and DisneyGathered preliminary technical and business requirements from clients to determine project scope and budgetCollaborated with the CEO and technology team to focus on building IP and a recurring revenue model which led to a multimillion dollar acquisition offer

Beverly Hills, Ca

Managed the development and global launch of FOXonPSP.com (http://www.foxinternational.com/psp/) including building wireframes, design approval and integration with in-house content management systemCreated and executed a digital marketing strategy to support the international release of The Sound of Music “sing-a-long” DVD including strategy articulation, vendor selection, and website design

Greater Los Angeles Area

Consulted with internal business managers to launch new products and service lines such as the Intellectual Asset Management Practice, Global Privacy Strategy Services, and Mortgage-Backed Securitization SolutionsLed a cross-functional team to implement a series of online tools to enable over 5,000 employees at all levels to contribute innovative ideas, products, and services Managed market research and analysis activities for a global team focused on establishing deeper consulting relationships with technology and media companies such as Qualcomm, AOL Time Warner, and Disney

New York, New York

Utilized primary research to provide proprietary recommendations to Fortune 500 companies and technology vendors exploring internet business and market development issuesConducted website usability analyses as the foundation for a competitive benchmarking service offered to clients such as Fleet Bank, Starwood Hotels & Resorts, eHarlequin.com, and Roxio

San Francisco Bay Area

• Met or exceeded quarterly sales goals for online advertising and marketing services including banner ads, email marketing, and the development of creative non-traditional sponsorships • Managed local territory with clients such as advertising agencies and a mix of traditional and online advertisers

Mba, Entrepreneurship, Marketing

Activities and Societies: • Editor-in-Chief of The Anderson Exchange, the school’s student-run weekly newspaper • Mentored 20 first-year.

B.A., Philosophy

Activities and Societies: • Studied abroad at the University of Tel Aviv in the Israeli Studies Program, Spring 1995 • Interned.