• Responsible for a team of 6 and a $2.5M budget, overseeing all the corporate marketing and communications, including annual planning, integrated advertising campaigns, marketing materials, and recruiting initiatives• Developed innovative corporate capabilities videos for the digital recruiting campaign and utilized Google ads to drive the traffic, resulting in 1M website views, producing a 500% increase in career traffic• Established an organizational rebranding campaign, overseeing the strategic communications planning as well as integrated campaign management• Collaborated with various business units and senior leadership, securing immediate and long-term communication goals, planning, coordinating, and leading all creative media channels to support those goals• Analyzed metrics to evaluate the effectiveness of various campaigns, utilizing data to drive adjustments as needed to support continued success• Revamped the organizational website, focusing on optimizing all areas to support the corporate reorganization• Oversaw the booth set up as well as video development for the video wall content, resulting in a very successful Space Symposium trade show• Led the team in developing strategic multi-faceted branding and recruiting efforts, supporting historic contract award

• Hired to fill a new position launching the organization into digital marketing, overseeing 2 direct reports in strategic and tactical digital marketing communications, including annual planning, advertising, virtual events, web design, as well as conception and production of multimedia• Created highly effective short commercials for Google Ads on YouTube supporting the Space and Cyber recruiting campaign, surpassing the initial goal of 100K additional visitors to the website each month• Focused on specialized recruitment videos, including “Not on Our Watch,” which exceeded 3.2M views, and “Dreams Come True,” which exceeded 1.5M views• Directed the launch of an innovative Drupal-based website designed in conjunction with an external company, leveraging the content-management software to support organizational growth and success• Responsible for performing all content, updates, SEO, in-depth analytics, and paid search marketing, ensuring the organization is achieving top performance from the various marketing strategies being used• Led the production of all video “Town Halls,” and employee-facing events in-house for web broadcasts• Perform as the Executive Producer for all annual “TechShare” events, pivoting the event during the COVID-19 pandemic from live to virtual hybrid, growing attendance from 400 to over 2K

• Performed as an independent marketing consultant, providing strategic marketing communications plans and branding campaigns for DOD contractors• Utilized innovative technology such as HubSpot and Google Analytics 360, generating automated marketing campaigns and metrics• Oversaw the multi-location production for the U.S. Navy, including a multi-camera video shoot at east coast and west coast locations, interviewing senior Admirals, and significant b-rolls on site• Provided Americanized marketing efforts and collateral for a British financial institution, supporting the expansion into the North American Market• Collaborated with a leading cyber security company, completing a strategic DOD and Federal marketing research project• Leveraged expertise to develop a highly effective trade show booth and media campaign, leading to a successful IPO

• Integral team member in the stand-up and branding of the organization’s technical services sector with 17K employees, overseeing a team of 5 in optimizing digital marketing efforts through cost-effective, integrated marketing solutions and contributing to $4B in awards• Oversaw all sector marketing and communication, including integrated campaigns, advertising, events, web presence planning, and production of videos, multimedia, and photography• Collaborated with the new sector President and executive leadership, providing internal and external communication concerning proper branding, direction, and employee cohesion• Initiated the migration to print-on-demand marketing materials within the organization, producing a $100K yearly savings• Consulted with various business groups and senior leadership, establishing integrated communication goals, developing, and leading a creative media plan to accomplish all objectives• Evaluated the effectiveness of campaigns in a DOD environment with multi-national audiences, modifying as needed• Managed the development of an interactive “Capabilities Handbook,” collectively showcasing all sector capabilities• Targeted advertising campaigns to put a face on Northrop Grumman, including writing, recording, and producing an original theme song and accompanied music video each year and using it to kick off the annual organizational meeting

Owned and operated a very successful cutting edge Multimedia Marketing/Advertising Agency.