Steve Govern Email & Phone Number

Detroit Metropolitan Area

+ Planned, executed and measured Paid Search and other digital paid media campaigns resulting in a 2.7X return on ad spend in 1H 2024+ Worked cross-functionally with Data Scientists to create a Marketing Attribution model that informs paid media strategy and provides key business intelligence to Customer Activation group+ Collaborate with product teams to optimize website-driven conversions+ Identify patterns and provide actionable intelligence to business stakeholders

Detroit, Michigan

+ Responsible for strategy, planning, and execution of paid media campaigns for General Motors Insurance+ Accomplished a 78% reduction in customer acquisition costs in 3 months’ time through data-driven collaboration with vendors+ Make data-driven decisions to optimize campaigns towards key performance indicators, focusing on customer lifetime value and ideal risk profile

Detroit Metropolitan Area

Help form partnerships with Finserv, B2B, and Healthcare orgs to uncover new efficiencies and achieve business outcomes through Honestly Smart Digital®. Just one touchpoint in our system that aims to "Make Clients Heroes" and put Marketing at the top of the boardroom agenda.

Detroit, Michigan

• Work in conjunction with the Account Management and Media Buying teams to develop performance-based paid media plans that integrate Display, Video, Search, Social and Traditional media• Manage paid media strategy for 300+ individual retailers representing millions in annual media spend• Developed a digital program that resulted in $700K of additional revenue in Q4 2019.• Consult with clients on their challenges and objectives and to present our strategic vision for their campaigns• Collaborate with internal teams to analyze campaign performance and utilize historical data to support decisions for current and future campaigns• Foment partnerships with third party vendors to enhance Goodway’s targeting, measurement, and reporting capabilities for our clients.

• Purchased programmatic inventory at competitive rates in alignment with the client’s goals as well as Goodway performance benchmarks • Applied relevant and deeper optimizations to the campaign settings, such as adjusting bids, shifting budgets, blocking certain sites, sizes, or placements, adjusting audience targeting and frequency, etc.• Regularly compared and validated data across multiple internal and external platforms to uncover data discrepancies and ensure data accuracy• Documented processes and trained fellow team members on technical aspects of media buying• Researched and tested new media platforms and technologies

Detroit, Mi

• Responsible for managing technical aspects of digital media campaign planning and execution• Planned and implemented the tagging of clients’ websites for purposes of gathering business intelligence• Developed and document best-practice campaign activation processes to allow for accurate ad trafficking with short turnarounds• Troubleshoot technical issues with ad tag and pixel loading, working with client-side web developers and ad server supportEnvironments: DoubleClick Campaign Manager, Atlas, Sizmek

Greater Detroit Area

● Use Microsoft Excel to analyze data from client and graphically display trends of key performance indicators● Synthesize findings from data into reports provided to management to help them make business decisions and drive accountability● Develop and execute training for 75+ staff members on customer service, cash collections, and quality assurance best practices● Build trust-based client relationships to ensure long-term success of company.● Environments: PowerPoint, Excel, Word, ActiveStrategy, Sharepoint.

Bingham Farms, Michigan

• Manage ad trafficking for $8M online media company, reaching million 14.5 Million unique visitors monthly• Assist in Media Planning for campaigns with budgets up to $3 Million across 300+ web properties. Media plans typically include standard display ads, custom sponsorships, mobile ads, email blasts, and social marketing initiatives• Monetize unsold inventory through partnerships with ad exchanges and demand-side platforms• Utilize unique optimization tactics to consistently achieve above-industry standard click through and conversion rates (with 70% client reorder rate)• Troubleshoot technical ad serving issues, including light HTML and JavaScript editing• Negotiate rates and conditions for advertising contracts• Environments: DFP, DFA, Pointroll, Yieldmanager, Atlas, MediaMind, Doubleclick Ad Exchange, AdWords, MS Excel, MS PowerPoint

Provide pro-bono video production services, that were used for on-air commercials and in-house promotion.

While engaged with Ford Motor Company as a Business Analyst on the Ford Direct Project from 04/08 to Present:*Worked with the PM/Technical Analyst, Data Architect, and various system SMEs to document Current-State enterprise architecture/system integration and Requirements for FordVehicles.com.* Managed team communications and maintained PMRX online document repository, an MS SharePoint site. Uploaded documents, created directories and edited content.* Designed visual representations of system integrations in MS Visio.While engaged with Visteon as a Project Coordinator on the Global QAD Implementation Project from 04/08 to 04/08:* Assisted in establishing and maintaining the Program Communication Plan for the PMO.* Helped develop and implement configuration management document control process.* Documented and Tracked Risks, Issues, and Opportunities in global document repository.* Created MS Excel spreadsheets and other documents to assist in project management.

02/07 to 04/08Manager of Acquisitions and SalesREN III Investments, Inc.* Interacted with new and previous clients to help generate over $400,000 in revenue in 9 months.* Planned and Supervised several real estate seminars, including transportation, venue and guest relations for 30 out-of-state attendees. Budget ranged from $4-5K.* Evaluated Vendors for construction/remodeling projects and Negotiated Price within a $10-15K budget.* Tracked and monitored website Metrics including number of daily hits, pages visited and errors. Created reports and communicated findings with Manager.* Increased product awareness through designing and publishing print ads and maintaining company website.

12/04 to 02/07Member Service RepresentativeUSA Credit Union* Led a 12-member team of call center representatives in sales continuously for 14 months.* Maintained successful Relationships with Key Clients to bring in over $500,000 in deposits in 2006.* Researched and Resolved customer account issues. Interacted with accounting, operations and IT departments to gather information.* Provided customer support by troubleshooting website errors.* Utilized MS Excel to create a department-wide system for Tracking Sales data such as number of incoming calls, length of time, products/services sold and income from sales. The system saved a significant amount of time and greatly increased accuracy.