I partner with my clients to achieve exceptional business outcomes. Turning Point uses a business results-first approach to enable business strategies, optimize operating models, select technology platforms, and drive transformations. Then we work with our clients to deploy the most suitable technologies to achieve outstanding business results. We enable our clients to execute measurable change company-wide. Our proven methodologies born from C-suite leadership experience can help you realize profitability, scalability, and clarity for higher margins and more wins.

The TargetOutcome team partners with our clients to build their Invincible Company using our proven POWER Strategy™, Powerglass Pipeline©, Revenue Chain™ systems and software. We partner to understand your current and future company valuation, formulate your strategic plan, optimize your customer journey and implement your revenue playbooks for success. These TargetOutcome methodologies are proven to drive business goal success at thousands of companies. Author of books: POWER Strategy Playbook, Powerglass Pipeline Playbook, and IoTtransform.

Defined the Go To Market Strategy, Optimized the Customer Journey and implemented all the thought leadership content and infrastructure to enable our customers to leverage our custom cost-optimized servers and compute solutions to deliver successful business outcomes.

Responsible for all Go-To-Market – Sales, Marketing, Strategy, Brand, Channels, Systems• Implemented New Sales Process – Created and trained team of 4 salespersons on new Quest Selling sales process resulting in 30% increase yr/yr in sales pipeline and a 300% increase of $100k/year customers. • Created and Launched 3 new Brands – NanoSculpt™ 3D Nano-Structures, AccuMask™ Program for Photomasks, and Stensys™ Software Platform for solder stencil CAD system. Created all collaterals, web pages, videos, inbound marketing programs, sales scripts and automated lead generation, and autoresponder emails. • Redesigned IGI Brand and Web Lead Gen - created new website and collateral visuals/templates, wrote 6 new sales sheets using the 9C’s of Marketing approach. Implemented BuzzBuilder, tied to igi.com for auto-responder lead gen. • New Market Penetration – Created Strategic Market Plans for 3 key product areas and 8 industry segments.

Reported to CEO. Directed marketing initiatives, strategy, product roadmap, partnerships, lead generation, & web. • Created New Product Roadmaps, Redesigned the Brand, all Marketing Collaterals – Produced market and competitive analysis, market penetration plans and identified new Cymbet product opportunities. Created new Brand identity, web visuals, all www.cymbet.com content, all data sheets, white papers and application notes. • Launched 15 new Products Including IoT Sensors – created and implemented Cymbet Product Development Process, Product Requirements Documents, created Trademarks, created Cymbet product catalog naming/branding, produced all launch materials and introduced products into North America, Europe and Asia.• Lead Generation and Sales Pipeline Acceleration – Created all lead generation and sales pipeline processes and implemented CRM software tools. Instituted sales pipeline conversion metrics and tracking. Identified best of class tools for SEO, Adwords, web content, push-pull marketing, auto-responders, and grew leads 0 to 30K. • Partner and Channel Development – Identified key technology and channel partners and created long-term collaboration agreements. Applied CRM and automated tools to build loyalty with Partners and Sales Reps.

Focused on Broadband to the Home networking solutions including Fiber to the Home for Telcos and Triple Play services over Coax for Cable Companies Responsible for strategic direction, product road map, product requirements, business plans, development schedules. market launch, all marketing collaterals including webmaster, all reps and distribution partners, lead generation, customer relationships, and sales revenue.

Developed global strategies as member of ADC’s Executive Strategy team that created the Network Infrastructure strategic plan. Created emerging market branding and marketing Plans for China, India, and EMEA. Analyzed emerging technology trends to create a new business strategy for Wireless Enterprise products. Created Marketing FTTX Campaign utilizing new website, Ads, direct mail, events, webinars, and created/edited “The Book on FTTX”. Successful reorganization management- integrated ADC’s KRONE acquisition, restructured marketing org, effectively implemented new structure. Created and led communications plan for $2B acquisition. Directed outsourced Wall St. PR firm. Led the Global Marketing team including Directors of Marketing, Marketing Managers and staff, Director of PR and staff, Creative Director and staff, Web Manager and staff, Shows and Exhibition Planning, Brand Management and all outsourced resources.

Created real-time Linux software Product Line Strategy, Channel Partnerships with large OEMs, Website content, and Customer Service infrastructure. .

Product Strategy, Product Management, Business Plans, all Marketing Initiatives, all Revenue Generation, Sales and Customer Support

Part of the Senior Leadership Team at RELTEC that successfully transitioned the acquisition by Marconi. Responsible for strategy, marketing, and business partnerships that drove revenue generation in multiple industry segments using advanced networking and software technologies. Promoted after Fire Networks acquisition. Exceeded sales quotas for North American fiber optic networks - high speed backbone, Metropolitan area networks and fiber to the home. Development new client companies, expanded the sales, distribution and service partners networks.REGIONAL MARKETING OFFICER, VICE PRESIDENT AMERICAS -1.5 YEARSReported to President of the Americas. Staff of 70 included Director of Marketing and staff, Director of PR and staff, Manager Analyst Relations and staff, Director of Technical Marketing and Staff, Director Government marketingVICE PRESIDENT SALES EMERGING MARKETS – 2 YEARSReported to President Optical Business Unit. Staff of 12 included 4 Director of Sales, 5 Account Managers, Customer Service Manager, 2 Senior Systems EngineersVICE PRESIDENT BUSINESS DEVELOPMENT AND M&A AMERICAS – 1.5 YEARSReported to President Transmission Business Unit. Staff of 4 included Director of Bus Dev, Strategic Planning Manager, 2 Market/Competitor Analysis Managers• Successful Strategic Acquisitions - Analyzed markets, identified targets, Created business case materials and acquisition project plans. Created and successfully executed integration plans. • Achieved 187% of sales quota by doubling sales year/year of Optical Transport and Ethernet systems.• Recruited and Trained Optical sales staff for Reltec. Created new training system and “How-to-win” materials. • Created Marconi Solutions Sales Process – designed and implemented solution selling approach to vertical customer groups: Medical, Transportation, Entertainment, Universities.

Responsible for all Product Development of communications testing platforms from inception to development to product launch. Directed all hardware and software engineering activities and production along with P&L management.Co-founder of internal CTC spin-off Fire Networks and promoted to General Manager. Recruited the team for this xDSL start-up and directed all product development, go-to-market activities, and P&L. Negotiated Fire Neworks sale to RELTEC and coordinated integration activities of products and team into RELTEC. RELTEC was acquired by Marconi.

System Architecture, Hardware and Firmware design, Telecommunications protocol development