• Building, planning and implementing the overall digital marketing strategy across websites, industry directories, and social media to develop potential B2B clients.• Overseeing management of all digital channels (including updates, design, and user experience)• Coordinating webinars, digital assets, and video production for new product launches.• Analyzing the competitive environment, product positioning, key issue strategies and target audiences for global digital marketing.• Managing budget for digital advertising using social media and industry related websites/publications• Developing GTM strategies for new products and expanding into new markets• Working closely with the software development team and publicist to successfully execute on marketing strategies, work plans, and deliverables• Analyzed website SEO/SEM and improved Google rankings by building backlinks.

• Created content funnels for drawing audiences and driving engagement• Supervised and organized production on multi-platform video series• Managed SEO for Youtube, and grew viewer base by 15K+ subscribers• Wrote editorial for blog and social media channels to develop B2C content• Edited media projects and exported for various social platforms • Experienced using SEO and SEM to increase audience engagement

Clients: Adult Swim, Sundance Next Fest, Converse, Colt 45, Goldenvoice• Led multiple social media & email marketing campaigns for various brands• Managed website and weekly e-newsletter for over 80k+ subscribers • Created Press Releases and booked press coverage for every event• Produced and managed video content for multiple social channels• Coordinated Facebook Ads, Google Adwords, interviews & editorial staff• Assisted in development of project and campaign reports for management• Optimize ROI using data, metrics using daily and weekly reporting