► In my role as Digital Customer Journey Expert, I am dedicated to enhancing both customer and employee experiences by gaining deep insights into customer needs, market trends. I leverage these insights to design intuitive, user-centered digital features and journeys while adhering to regulatory and risk frameworks.My responsibilities include evaluating and improving existing processes, ensuring they are streamlined before digitalization. I employ journey maps, hypothesis cards, and experiments to explore customer needs and translate them into actionable solutions.Collaboration is at the core of my role, working closely with multidisciplinary teams—product squads, UI designers, data analysts, developers, and engineers. I also ensure clear and thorough documentation, such as functional analyses and measurement plans, to facilitate seamless IT development.Proactive delivery management, including handling dependencies, ensures the successful implementation of digital journeys that align with customer expectations and organizational goals.► In my role as a design systems expert I specialize in comprehensive frameworks that unify visual and functional elements across digital products. Ensuring consistency in user interfaces, streamline development processes, and enhance collaboration among design and development teams. Main skills: design research, experience design, UX research & design, usability reviews, user testing, prototyping, wireframing, and workshop facilitation.

We create high-impact sensory marketing experiences your costumers will talk about!We affect your brands users perception. We create an atmosphere that encourages your customers to pay money for your product or services. Trough sight, sound and touch we achieve compelling experiences.

Freelance digital native with focus on publication design and cross-media projects.- Online advertising - Videography - Cross-media marketing | communication- UX design / development | publication design

Creative and passionate enthusiast with a focus on design, marketing , communication on- and offline .- Graphic design | UX design / development - Copywriting and storytelling - Cross-media marketing | communication- Content marketing | branding

- Ux strategy- Ux analysis- Ux design

- Design / Research / Strategy- Copywriting- Publication design

- Ux strategy- Ux analysis- Ux design

- Design / Research / Strategy

Establishment Cross-media marketing course and graphic / audio- visual support various projects.- Cross-media marketing / communicatie- Publication design | UX design / development - Business sound and design- Onderzoek ( kmo-routes / innovationlab )