Steve Lee Email & Phone Number

Redmond, Washington, Us

• Lead cross-functional team to orchestrate Microsoft 365's worldwide go-to-market strategy, project development, marketing campaigns, and partner incentives for the OEM and distribution reseller channel. Accountable for driving $1.1B in annual revenue and 55M sell-thru licenses• Created an upsell path to subscription from perpetual product leveraging product bundle strategy and incentive program• Spearheaded decision making and implementation process about Microsoft 365 product change for OEM channel. Analyzed usage scenario, competitive landscape, financial implications and landed the message across departments• Run monthly/quarterly business forum to consolidate performance drivers, key metric tracking, project updates etc

Redmond, Washington, Us

• Orchestrated Windows 11 launch campaign including campaign device selection, retailer promotion, TV end card, campaign landing page creation• Led PC industry market forecast across operating system, form factor and price band. Abstracted market insights and share with internal and external key stakeholders

Redmond, Washington, Us

• Specialized in internal and external partner collaboration (Retailer, OEM, Silicon) to roll out seasonal marketing strategy for Windows PCs including assortment, promotion, and forecast. Delivered the best scorecard result (+12% YoY, 118% Attainment) in a decade and received FY21 CCSM Award• Successfully planned and rolled out assortment expansion at Target by pitching market sizing, product line logics and customer insights. Garnered FY20 Q2 and Q3 MVP Award

Redmond, Washington, Us

• Analyzed 3000+ laptop configurations across price band and abstracted key insights for new portfolio strategy. Selected as the worldwide best practice for Windows line logic analysis• Spearheaded scorecard target validations and tracking. Provided key insights on methodology and found 1.4M additional modern units credit in FY20

Mountain View, Ca, Us

• Analyzed 3 years’ market data and media spending of 600+ clients across 13 industries to develop portfolio optimization proposal. Proposal became a fundamental layout for 2017 annual business plan and was shared to Greater China Region as the best practice.

New Brunswick, Nj, Us

• Developed and implemented the plans and strategies agreed with sales and marketing throughout the retail trade. • Controlled the implementation of all sales promotion materials and merchandising activity through both the Key Accounts and General Trade.• Conducted shopper research and coordinated brand strategies to lead the development of channel promotion and new product launch plan.

New Brunswick, Nj, Us

• Devised 33% of company’s promotion strategies for skincare and oral care products, including terms, pricing, and shopper characteristics; examined and developed solutions for business issues arising among finance, sales, brand marketing, and supply chain management departments.

New Brunswick, Nj, Us

• Achieved 107% annual sales target by creating 43 store profiles and based on location, population distribution, income level, and shopper propensities.

Master Of Business Administration (M.B.A.), Marketing & Strategy

Bachelor Of Arts, Education & Sociology