Steve Ham Email & Phone Number

San Diego, Ca, Us

San Diego, Ca, Us

Digital Marketing for REI - 75+ clients in 90 markets

San Diego, California, Us

Lead a marketing team with $10M+ spend yearly across channels.4x in size since joining

- Western Governors University - Formative Assessment Development: Marketing - Interview Kickstart - Growth & Content Marketing Consultant- French International School of San Diego - Marketing & Admissions Consultant- Learning Genie (EdTech Saas) - Marketing & Sales Advisor- Southern Careers Institute - SCI Texas - Interim Marketing & Analytics Director-TALK - LATAM Marketing Consultant - Digital Acquisition for Latin America including Brazil

San Diego, Ca, Us

- SDSU is ranked Top 10 for International Business, Entrepreneurship in the US and a Top 10 in California- Brought in to professionalize the marketing including project management of the website’s redesign including UX/UI (Usability), Email/Marketing Automation, CRM and review of resource allocation, launch the Fowler (after $25m donation) brand and review of all print productions, review of student recruitment initiatives, path to increase quality of enrolments, and launch SDSU’s first online bachelor’s degree in Business- Lead a team of digital and offline marketing professionals covering Paid Media, Retargeting, Content, SEO, SEM, Social Media, Video, Web Development, Web/Print Design, CRM (Salesforce), Marketing Automation (Pardot), and Public Relations.

London, London, Gb

KI is the largest division of Kaplan Inc (USD 2 billion yearly revenue), a subsidiary of Graham Holdings. KI is a premium and a leading brand within the English language travel and Pathways sector (Higher Ed). KI English has over 60,000 students a year from 100+ countries travelling to 45 schools in 8 countries.I looked after international office expansion, developing a commercial version of K+ ( Software-as-a-Service (SaaS) subscription model and offline/in classroom model) Kaplan's bespoke blended English teaching method and commercializing of Picaroworld, a blended English program for young kids to learn English through gamification (also available online only and online + books). Picaroworld was an Edtech partnership between Cambridge University ESOL and Fox Kids Baby TV. Kaplan Digital English Learning Solutions (Edtech Start Up) – 75% of my time- Creation of a new revenue stream using existing internal assets for K-12 & adult learning centers- Creation of business plan, presentation to board, and subsequent implementation - Day to Day responsibility for Sales & Marketing to B2C, B2B and B2G- Responsible for full P&L, development plan, sales & marketing strategy and oversight- Development of product development pipeline - Pricing and distribution strategy- Built and managed relationships with clients and partners worldwide - Recruited and managed sales & marketing staff - Development of the franchise model- Successful launch and early adoption by large groups/chains- Researched and reviewed opportunities for partnerships- Hit milestones and received funding yoy *Corporate Business Development – 25% of my time- International Sales offices strategy and opening: Focused on Asia, Middle East and Latin America- Revenue growth of +20% YOY

London, London, Gb

Recruitment of 60,000+ International Students a year from 80 countries on all continents - Global Marketing Initiative in 17 languages. Grew Marketing team from 7 to 50 and supported local international sales offices- Revenue growth from $60m to $240m in four years- Lead the launch of our direct student recruitment business - brought 5 years of impressive growth- Recruitment, training, and management of a team of 50 – +90% retention in 5 years - Responsible for all marketing activities including multilingual SEO, PPC, Display, Mobile, Social Media, Email, Ambassador program, Print, YouTube/TV ad, Affiliates, Local Marketing, Video Production – 40% traffic from SEO (multilingual)- Branding: Kaplan acquisition of Aspect Education: Branding exercise#1 – then review of positioning and branding in 2010- A/B & MVT Testing , including regional/country-specific adaptations (15 languages/regions)- Management of sales and marketing activities with B2B Business Managers, B2C Sales Manager- Support of international offices- Support of B2B growth (in excess of 20% per year) through better brand notoriety- Sales cycle & touchpoint strategy & optimization- Sales & marketing forecasting and budgeting- CRM Strategy: automation , lead attribution/distribution & integration with Cheetah Mail (CRM – Sage/Salesforce)- Helped launch and sell, other Kaplan division's internationally through our site, that not only had 15 languages but had a further reach (traffic rank) than any other Kaplan site and the highest % of natural traffic (SEO) at 40%.

Paris, Fr

- ESV is a leading independent digital search marketing agency and digital campaign software provider with eight international offices- Responsible for online advertising for million $+ accounts (Apple, Match.com) across Europe for Fortune 500/FTSE 250 companies including Ecommerce-Assisted the sales team in needs assessment, proposal, and closing meetings. - Worked with clients on their site content, user experience, landing pages and affiliate networks strategy- Responsible for Apple's European campaigns: increased spend by +250% while reducing their CPA significantly (+30%)- Managed budgets and ads for Apple, Disneyland, Match.com, Staples in Dutch, English, French, Italian, Portuguese, and Spanish. - Reported weekly back to clients on key performance indicators (KPIs) including a narrative to explain any changes in results

PCS is a diversified conglomerate consisting of 1000+ employees covering Retail, Consumer goods, Industrial Equipment, Pharmaceuticals and Medical Devices...) in over 11 countries in Asia and AfricaVaried target audience: B2C, B2B and B2G Creation of an internal creative and digital agency

Redmond, Washington, Us

- Assisted the VP of Marcom in the launch of three key product lines- Successfully managed all agencies for 20m euro launch of Office 2003, Window Mobile, and Windows Media Center- Creation of campaign briefs and subsequent management of all agencies including online advertising- Worked with HQ/Seattle to adapt US messaging to French Market and reviewed all copy with legal and Seattle - Worked with our advertising alliances/partners such as HP, NVidia to ensure brand consistency and partnerships objectives were met

San Francisco, California, Us

Finance Societe Generale Asset Management / TCW - Summer Equity Analyst (Los Angeles) - 3 monthsMarketing/Trade (6 months) US Department of Commerce - International Trade Adminstration- International Marketing & Business Development intern - 4 monthsOdells & Associates - Marketing & Business Development intern (Washington DC) - 2 monthsCommunications, Media and PR (12 months) Rogers & Cowan (IPG Group) Entertainment PR intern/Publicist Assistant (Los Angeles) - 3 monthsFrench Consulate of Los Angeles - Assistant to Attache de Press - PR, Press & Communication intern - 9 monthsUniversity Related ActivitiesFreshmen Resident AdvisorRecruitment Chair & Founding Member of Theta Xi Chapter at USCUSC Snowboard TeamImproving my salsa, tango and Spanish skills...Semester Abroad: Buenos Aires, ArgentinaOne summer in Mexico City - Worked at Häagen-Dazs

Bachelor'S Degree, Economics & International Relations

Master’S Degree, Marketing