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Strategic, analytical and hands-on global marketing leader with a solid track record of building brands, high-performance teams and delivering high growth rates in competitive landscapes combined with an entrepreneurial and innovative spirit. Global ExperienceSan Diego State University – Fowler College of Business - CMOKaplan (International)- Head of International New Business InitiativesKaplan (International) - VP Global Marketing - 5-year CAGR: 60% - Grew team from 7 to 50 - Launched direct to consumer model while growing b2b business and margins (Rev: $80m to $250m)ESV Digital – International (EMEA) Account Manager: Apple, Match.com, Eurodisney, Homelidays, PartyGaming, StaplesPCS – Diversified Private Group – Global Marketing Communications ManagerMicrosoft France – Assistant to SVP Marketing Communications ($20m Budget)French Consulate of Los Angeles - Assistant to Press AttacheGlobal experienceB2C & B2B Marketing experience in 80+ countries & in-country office supportSales & Marketing ExperiencesDigital, International Sales & Marketing, Global Marketing, International Business Development, Travel, International Education, SaaS, Fintech, Edtech, Startups, Customer Acquisition, Lead Generation, Direct Response, B2B & B2C Marketing Strategy, Integrated Multi-channel, Pricing & Promotion Strategy, Global Brand Strategy, Positioning, New Product Development, Social Engagement, Events, Advertising, PR, Rebranding, CRM, Analytics, Automation, Local/Remote Team support/management, CMS, forecasting, Connected TV, TV, Pandora, YT, FB, IG, Google Ads...Corporate Development & StrategyCorporate Branding, Acquisitions, Joint Ventures, Partnerships, Business Development, Business PlansLeadership & Management Experience- Strategic Vision and team development- Coach & team player - teams of 5 to 50- Turn around and high growth environmentsEducationMS in Marketing – Sciences Po Paris (French Grande Ecole)BS/BA in Economics & International Relations (Cum Laude)– USC
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DirectorPpc ForceSan Diego, Ca, Us
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Managing DirectorPpc Force Nov 2021 - PresentSan Diego, Ca, UsDigital Marketing for REI - 75+ clients in 90 markets
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Vp Of MarketingIbuysd - Gg Homes Dec 2020 - PresentSan Diego, California, UsLead a marketing team with $10M+ spend yearly across channels.4x in size since joining -
Marketing Consultant(Various) Aug 2018 - Jan 2021- Western Governors University - Formative Assessment Development: Marketing - Interview Kickstart - Growth & Content Marketing Consultant- French International School of San Diego - Marketing & Admissions Consultant- Learning Genie (EdTech Saas) - Marketing & Sales Advisor- Southern Careers Institute - SCI Texas - Interim Marketing & Analytics Director-TALK - LATAM Marketing Consultant - Digital Acquisition for Latin America including Brazil -
Chief Marketing OfficerSan Diego State University, Fowler College Of Business 2015 - 2018San Diego, Ca, Us- SDSU is ranked Top 10 for International Business, Entrepreneurship in the US and a Top 10 in California- Brought in to professionalize the marketing including project management of the website’s redesign including UX/UI (Usability), Email/Marketing Automation, CRM and review of resource allocation, launch the Fowler (after $25m donation) brand and review of all print productions, review of student recruitment initiatives, path to increase quality of enrolments, and launch SDSU’s first online bachelor’s degree in Business- Lead a team of digital and offline marketing professionals covering Paid Media, Retargeting, Content, SEO, SEM, Social Media, Video, Web Development, Web/Print Design, CRM (Salesforce), Marketing Automation (Pardot), and Public Relations. -
Director Of Business DevelopmentKaplan International 2012 - 2015London, London, GbKI is the largest division of Kaplan Inc (USD 2 billion yearly revenue), a subsidiary of Graham Holdings. KI is a premium and a leading brand within the English language travel and Pathways sector (Higher Ed). KI English has over 60,000 students a year from 100+ countries travelling to 45 schools in 8 countries.I looked after international office expansion, developing a commercial version of K+ ( Software-as-a-Service (SaaS) subscription model and offline/in classroom model) Kaplan's bespoke blended English teaching method and commercializing of Picaroworld, a blended English program for young kids to learn English through gamification (also available online only and online + books). Picaroworld was an Edtech partnership between Cambridge University ESOL and Fox Kids Baby TV. Kaplan Digital English Learning Solutions (Edtech Start Up) – 75% of my time- Creation of a new revenue stream using existing internal assets for K-12 & adult learning centers- Creation of business plan, presentation to board, and subsequent implementation - Day to Day responsibility for Sales & Marketing to B2C, B2B and B2G- Responsible for full P&L, development plan, sales & marketing strategy and oversight- Development of product development pipeline - Pricing and distribution strategy- Built and managed relationships with clients and partners worldwide - Recruited and managed sales & marketing staff - Development of the franchise model- Successful launch and early adoption by large groups/chains- Researched and reviewed opportunities for partnerships- Hit milestones and received funding yoy *Corporate Business Development – 25% of my time- International Sales offices strategy and opening: Focused on Asia, Middle East and Latin America- Revenue growth of +20% YOY -
Head Of MarketingKaplan International 2007 - 2012London, London, GbRecruitment of 60,000+ International Students a year from 80 countries on all continents - Global Marketing Initiative in 17 languages. Grew Marketing team from 7 to 50 and supported local international sales offices- Revenue growth from $60m to $240m in four years- Lead the launch of our direct student recruitment business - brought 5 years of impressive growth- Recruitment, training, and management of a team of 50 – +90% retention in 5 years - Responsible for all marketing activities including multilingual SEO, PPC, Display, Mobile, Social Media, Email, Ambassador program, Print, YouTube/TV ad, Affiliates, Local Marketing, Video Production – 40% traffic from SEO (multilingual)- Branding: Kaplan acquisition of Aspect Education: Branding exercise#1 – then review of positioning and branding in 2010- A/B & MVT Testing , including regional/country-specific adaptations (15 languages/regions)- Management of sales and marketing activities with B2B Business Managers, B2C Sales Manager- Support of international offices- Support of B2B growth (in excess of 20% per year) through better brand notoriety- Sales cycle & touchpoint strategy & optimization- Sales & marketing forecasting and budgeting- CRM Strategy: automation , lead attribution/distribution & integration with Cheetah Mail (CRM – Sage/Salesforce)- Helped launch and sell, other Kaplan division's internationally through our site, that not only had 15 languages but had a further reach (traffic rank) than any other Kaplan site and the highest % of natural traffic (SEO) at 40%.
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European Digital Marketing Account ManagerEsv Digital 2007 - 2007Paris, Fr- ESV is a leading independent digital search marketing agency and digital campaign software provider with eight international offices- Responsible for online advertising for million $+ accounts (Apple, Match.com) across Europe for Fortune 500/FTSE 250 companies including Ecommerce-Assisted the sales team in needs assessment, proposal, and closing meetings. - Worked with clients on their site content, user experience, landing pages and affiliate networks strategy- Responsible for Apple's European campaigns: increased spend by +250% while reducing their CPA significantly (+30%)- Managed budgets and ads for Apple, Disneyland, Match.com, Staples in Dutch, English, French, Italian, Portuguese, and Spanish. - Reported weekly back to clients on key performance indicators (KPIs) including a narrative to explain any changes in results -
Global Marketing Communications ManagerPcs Group 2004 - 2006PCS is a diversified conglomerate consisting of 1000+ employees covering Retail, Consumer goods, Industrial Equipment, Pharmaceuticals and Medical Devices...) in over 11 countries in Asia and AfricaVaried target audience: B2C, B2B and B2G Creation of an internal creative and digital agency
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Marketing Communication Junior ManagerMicrosoft Jul 2003 - Dec 2003Redmond, Washington, Us- Assisted the VP of Marcom in the launch of three key product lines- Successfully managed all agencies for 20m euro launch of Office 2003, Window Mobile, and Windows Media Center- Creation of campaign briefs and subsequent management of all agencies including online advertising- Worked with HQ/Seattle to adapt US messaging to French Market and reviewed all copy with legal and Seattle - Worked with our advertising alliances/partners such as HP, NVidia to ensure brand consistency and partnerships objectives were met -
Personal Banker - Sales Training ProgramWells Fargo 2002 - 2002San Francisco, California, Us -
Marketing InternVarious Companies/Organisation Sep 1996 - Dec 2001Finance Societe Generale Asset Management / TCW - Summer Equity Analyst (Los Angeles) - 3 monthsMarketing/Trade (6 months) US Department of Commerce - International Trade Adminstration- International Marketing & Business Development intern - 4 monthsOdells & Associates - Marketing & Business Development intern (Washington DC) - 2 monthsCommunications, Media and PR (12 months) Rogers & Cowan (IPG Group) Entertainment PR intern/Publicist Assistant (Los Angeles) - 3 monthsFrench Consulate of Los Angeles - Assistant to Attache de Press - PR, Press & Communication intern - 9 monthsUniversity Related ActivitiesFreshmen Resident AdvisorRecruitment Chair & Founding Member of Theta Xi Chapter at USCUSC Snowboard TeamImproving my salsa, tango and Spanish skills...Semester Abroad: Buenos Aires, ArgentinaOne summer in Mexico City - Worked at Häagen-Dazs
Steve Ham Skills
Steve Ham Education Details
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University Of Southern CaliforniaEconomics & International Relations -
Sciences PoMarketing
Frequently Asked Questions about Steve Ham
What company does Steve Ham work for?
Steve Ham works for Ppc Force
What is Steve Ham's role at the current company?
Steve Ham's current role is Director.
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What schools did Steve Ham attend?
Steve Ham attended University Of Southern California, Sciences Po.
What are some of Steve Ham's interests?
Steve Ham has interest in Edtech, Start Ups, Children, Economic Empowerment, Civil Rights And Social Action, Politics, Education, Environment, Higher Education, Digital Marketing.
What skills is Steve Ham known for?
Steve Ham has skills like Digital Marketing, Online Marketing, Strategy, Marketing Communications, Seo, Ppc, Marketing Strategy, Management, Business Development, Marketing, Online Advertising, Social Media Marketing.
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