Steve Haney Email & Phone Number

Clients of Note:- Appvance, Content ProductionProduced various pieces of content for this generative AI developer platform start-up. Edited and polished corporate messaging house and product positioning.- QMetry, Interim General ManagerSpun out this QA developer tools start-up from its parent company. Funded by Goldman Sachs Private Equity.- Unicast, AdvisorIntroduced this Japanese robotics start-up to the US market. Conducted business development activities and made introductions to US robotics industry players. Mentored US management team.

Kitchener, Ontario, Ca

• Entered the company at the critical B stage and built out entire marketing function and team from scratch• Led a major re-branding of the company’s visual identity with a leading Silicon Valley branding agency• Landed a major company feature in Forbes, featured on the Forbes.com homepage• Designed and built CRM & Martech stack to capture, qualify and funnel leads• Designed and executed multiple lead generation campaigns across multiple channels• Created content marketing and campaign engine for lead generation• Created road show events program to accelerate pipeline for Sales• Led initiative to create and execute an ABM program to drive sales at named accounts

Newbury, Berkshire, Gb

• Led Marketing integration effort for company's largest acquisition: Hewlett-Packard Enterprise Software. $3.5B in new revenue, 14K new employees, 90+ sites, 23 countries; resulting in successful Day 1 and Day 2 readiness of Marketing function• Interviewed and hired Marketing integration team members; program and project managers• Created and championed financial business cases related to integration efforts• Managed internal and external comms efforts around acquisitions• Produced FY2017 Marketing strategy for CMO spanning 13 product portfolios, enabling Marketing readiness pre-acquisitions & incorporating continuous integration

Austin, Texas, Us

• Orchestrated successful product marketing strategy that significantly contributed to 28% YoY revenue growth in developer tools business• Achieved company inclusion in Gartner Magic Quadrant for mobile development platforms• Created and launched new developer tools brand: Appmethod• Led business development efforts to build technology partner ecosystem• Managed all PR activities & analyst strategy for ERwin acquisition from CA• Successfully shifted demand generation strategy from traditional outbound marketing to high volume, cost-effective inbound content marketing

Created management consulting practice to exploit the newly exploding iPhone and Android ecosystems. Delivered mobile expertise to multiple start-ups and tier-one Silicon Valley technology clients in strategy, product marketing, sales, and business development projects. Practices included developer marketing programs, mobile apps, mobile carrier infrastructure, and mobile app development tools.Sample Engagements• HP: Led team that conducted competitive analysis and go-to-market plan for multiple HP mobile developer tools products• Adobe Systems: Conducted developer market research studies for Adobe platforms• Intel: Managed multiple developer recruiting programs for Intel mobile platforms

Ca

• Conceived and executed multiple mobile developer lead generation programs, including events, SEO, SEM and webinars• Developed all marketing plans: budgeting, branding, messaging, sales tools and promotions• Led the creative for two new product brands & launched supporting websites• Conducted multiple product launches with extensive PR outreach and industry trade coverage

Master Of Business Administration (M.B.A.), High Tech Marketing

Bachelor’S Degree, English, Philosophy