Responsible for the direction of the overall marketing strategy including the management of all paid media channels driving new customer acquisition and brand awareness for Experian’s consumer business. ECS offers credit education (Experian Credit Report, FICO Score, Credit Monitoring) and identity protection services to consumers providing the necessary information to improve and protect their financial health. Directed the media strategy for the successful launch and ongoing marketing of the revolutionary Experian Boost product. Integrated marketing channels include TV/OTT, Radio, Digital Video, Audio, SEM, Display, Influencers, Mobile App, Affiliates and Integrated Partnerships.

Managed all aspects of marketing for HelloTech (www.hellotech.com) as they continue to revolutionize the in-home tech support industry. As the first marketing hire, I helped develop the entire go-to-market strategy and forecasting. The growth strategy and marketing plan used all key online and offline channels to drive new customers and create brand awareness on a local and national level. I established media and business development partnerships to accelerate the early growth of the company. - HelloTech is an on-demand tech support service that launched in Southern California and has expanded to offer complete national coverage. We are focused on making technology in the home simple.

Digital Diagram (www.digitaldiagram.com) provides marketing consulting services to clients looking to enhance their digital marketing strategies. With a heavy focus on analytics and campaign optimization, our aim is to help our clients develop a successful digital media plan to reach their marketing goals.

Responsible for all marketing and digital customer acquisition for GameFly. This includes media planning and buying through various media channels as well as website optimization and user experience. Key platforms used for communication and new subscriber strategies include all forms of digital media, TV, print and radio advertising. Channels within the digital space include SEM, Display, Email, GameFly App installs for iOS and Android, and paid social. GameFly is the leading online video game rental service featuring over 8,000 titles for the Xbox One, Xbox 360, PS4, PS3, Wii, etc.

• Created and executed online marketing plan with multi-million dollar media spend while maintaining the corporate Direct Response media strategy• Managed in-house marketing team and outside media agency for the planning and optimization of online advertising campaigns, search engine marketing and affiliate program• Developed strategic relationships with media partners, implementing new campaigns featuring integrated content and advertising placements • Coordinated multiple site redesigns to improve registration and subscription percentages • Directed creative agencies in the design of online and offline marketing resources• Established and promoted the eHarmony.com brand across the web community • Responsible for the marketing launch of eHarmony Marriage including media planning, ad creative, site messaging and user interface execution