Head Of Integrated Marketing
CurrentResponsible for the direction of the overall marketing strategy including the management of all paid media channels driving new customer acquisition and brand awareness for Experian’s consumer business. ECS offers credit education (Experian Credit Report, FICO Score, Credit Monitoring) and identity protection services to consumers providing the necessary information to improve and protect their financial health. Directed the media strategy for the successful launch and ongoing marketing of the revolutionary Experian Boost product. Integrated marketing channels include TV/OTT, Radio, Digital Video, Audio, SEM, Display, Influencers, Mobile App, Affiliates and Integrated Partnerships.