Steve Hassall Email & Phone Number

West Chester, Pennsylvania, United States

Greater Philadelphia

Entrepreneur, author, and Founder & CEO focused on leveraging digital marketing toolkit to help small and medium sized business grow revenue & profits. 🎯 Full-service digital marketing agency helping SMBs to grow revenue and brand awareness through online marketing best practices. including SEO, Online advertising, Social Media Management, Reputation Management, On-Page & Off-Page SEO, Web design & development, and Email marketing.🎯 Authored an eBook on lead generation techniques, created webinar and seminar content, and managed a client’s first-ever national trade show which helped grow their customer list by over 600 new customers.🎯 Author of "An American Student in Europe: How to Send Your Kid to University in Europe and Save a Boatload of Money in the Process". The audience for this book was parents of high school students interested in the opportunity to send their child to university in Europe. The book is based on experience in identifying, vetting, and ultimately sending our son to university in Europe (Erasmus University College & Rotterdam University of Applied Sciences in Rotterdam Netherlands) for his Bachelor's Degree.

Houston, Texas Area

Account management for $28MM volume with industry-leading mattress company (SSB /Serta-Simmons Bedding, Inc.) including project management, sales, analytics, marketing, product development support, and operations supportProject manager for pre-launch development work (R&D, product testing, 3rd party testing labs) for Tuft & Needle, a leading millennial mattress marketing powerhouse.Re-prioritized key projects for SSB and coordinated several internal teams to avoid loss of $15MM business.Project liaison between U.S. and Asia for Serta-branded, direct import “Bed-in-a-Box” program at Big Lots resulting in $14MM annualized sales.

Wilmington, Delaware

I leveraged my corporate skillset to adapt and enhance a basic, home-services franchise model and grew annual revenue to 3x's the industry average.Due diligence established a market need for a new, consumer-oriented, professionally-managed home services business with high levels of customer service focus.Monster Tree Service of Brandywine Valley is a full-service, franchised tree-care company operating in two states. I developed the business from startup which included hiring personnel, managing day-to-day operations and production teams, all customer sales & marketing, HR development & training, and legal and regulatory compliance.An opportunity presented itself to sell the company to a third party, which was finalized in 2017.

Media, Pa

Launched an innovative new product which created $32 Million incremental revenue. Partnered with well-known CPG brand to secure shelf space in over 7,000 retail storefronts and drove product to #2 in category behind 3M.Led a cross-functional team from manufacturing, sales, R&D, finance, and operations, to develop collaborative partnerships with key consumer goods companies such as Procter & Gamble, Crayola and Clorox, and other large CPG companies. Developed strategic direction, managed product portfolio, New Product Development (NPD), R&D alignment, segment P&L, and product lifecycles.

Media, Pa

Created $28MM (from startup) in new revenue in 18 months for a re-established new business unit for bedding accessories and sleep products. Developed strategy, built-out cross-functional teams, managed execution and P&L. Evangelized opportunity across the organization to gain support. Enabled successful startup and expansion into major retailers such as QVC, Wal-Mart, Amazon and Sam’s Club. Developed an innovative product and marketing program for Costco Wholesale Club which positioned FXI to earn a $45MM oppportunity in less than 10 months (60% less time than traditional sales cycle for this category).

Media, Pa

Led executive team in development and launch of new corporate identity program. Designed and managed all marketing operations including major trade show campaigns including exhibits, collateral, sales meeting materials, key customer events and promotions, HD video production, new product devlelopment (NPD), and trade advertising. Collaborated with nationally-known creative agencies to develop impactful advertising presence. Launched several new product programs to exceptional market reception.

Media, Pa

Recruited by FXI from QVC to rejuvenate an underperforming division. Drove revenue growth from $12 million to $52 million in “Big-Box” sector. Launched innovative 'first-to-market' product with adoption by Walmart and Bed, Bath & Beyond, and followed by 60 additional national and regional retailers. Redesigned & revitalized New York City showroom, formalized ongoing launch schedule for new product introductions, created enhanced retail packaging, and developed effective trade promotions.

West Chester Pa

Grew revenue from $93MM to $390MM for rapidly growing online division (QVC.com). Managed a team of 12 Buyers and Content Producers to create compelling merchandise assortments and online brand building strategies to quickly scale revenue with both national brands and QVC 'house' brands.

Executive Education, Business Enterprise Management

Executive Education Program, 2010 - 2011 1 of 22 employees (from over 200 candidates in North America & Mexico) sponsored by CEO.

Bachelor Of Science Degree, Management, Marketing

Master Of Business Administration