Steve Herman Email and Phone Number

Taught SB 570 Partnership Activation in the Neumann University Sport Business Master's program. The Partnership Activation course examines traditional and non traditional methods brands use to connect with key consumers through sports and entertainment partnerships, meeting fans at their passion points. Also explored are how organizations innovate beyond the gameday and in-venue experience to deliver greater value to corporate partners.

Developed client-focused sports marketing partnerships to connect brands to Villanova University Athletics including their 3x National Champion and top-ranked Men's Basketball program.

Spectra Partnerships is a leader in sales representation, strategic consulting, and analytics for sports and entertainment properties across North America. Our team drives revenue for our clients and their properties via the marketing and sale of naming rights, corporate partnerships, advertising, premium seating, and hospitality.

Led corporate partnership efforts and connected businesses with the relaunch of the Philadelphia Wings of the National Lacrosse League. The reincarnation of the Wings, now owned and operated by Comcast-Spectacor, began playing at the Wells Fargo Center in December 2018.

Developed, sold and implemented creative sponsorship packages that connect brands to the Temple University fanbase through use of IP, in-game messaging, branding within Lincoln Financial Field and the Liacouras Center, digital/social, radio, print, event activation and gameday hospitality.

Created and implemented a comprehensive marketing plan for Villanova University’s Division I Women’s Basketball and Men’s Lacrosse teams. Assisted in all aspects of execution of marketing plans for the Wildcats' Division I FCS National Champion Football team and top-5 ranked Men’s Basketball team by developing game scripts and directing game presentation. Led group sales efforts for Football, Women’s Basketball and Men’s Lacrosse. Negotiated and managed an advertising trade agreement with local Main Line Media News newspapers.

Assisted tournament staff with all operational and administrative duties prior to and during tournament. Recruited, managed and scheduled 200+ event volunteers and volunteer chairmen within 14 various committees. Solicited various trade sponsorships including hotel room donations and food vendor program for volunteers.