Leading the Marketing Operations and GTM Analytics team.

The Marketing Ops team at Carta is on a mission to:+Build and maintain a robust and efficient Lead Engine which drives predictable growth for Carta+Share insights on Marketing ROI through analytics and reporting+Deliver greater value to Carta Prospects and Customers by building a deep understanding of the Customer Journey across Carta GTM+Own and get the most out of the marketing tech stack through automation, integration, and data hygiene+Facilitate planning and coordination of Marketing efforts to ensure projects meet established goals and KPIs

Responsible for delivering actionable insights, thoughtfully-designed processes, and building technical solutions for scaling our marketing and sales organizations.Set up the first (Hubspot) and eventually second (Marketo) instance as our user base scaled from <1MM to 60MM in 4 years. Owned the design, development, and tracking of the lead flow through the entire funnel.

Serving as the key account manager and account owner for a portfolio of clients in the SaaS, technology, healthcare, consumer goods, and financial industries, I specialize in HubSpot Marketing Automation/CRM and Salesforce CRM to help businesses achieve their strategic growth goals paving the way for accessing Series B or Series C funding. I work closely with marketing and sales executives in fast-growing mid-market companies to offer guidance on ways they can achieve top-level KPI targets by pulling a variety of digital marketing and sales enablement levers. Through extensive research, I deliver reports on internal sales and marketing funnel gaps, provide recommendations to enable revenue growth, and configure the client's Marketing Automation/CRM software to support these recommendations while monitoring sales performance/ marketing attribution.

Digital marketing and strategy consultant

Managing over 100 local, regional, and national sporting goods accounts from Maine to Florida.

Responsible for sales across a portfolio of outdoor brands across the Northeast.

Responsible for Sales and Marketing among 50+ ski shops in the Northeast. Mostly living and working from a station wagon.

Led marketing efforts in the US for a Canadian ski brand. Was paid to travel and ski. Probably the most fun job a recent college grad could have.