Steven Holiday Email & Phone Number

Northport, Al, Us

Tuscaloosa, Alabama, United States

Tuscaloosa, Alabama Area

• Direct the consumer neuro-science lab within the College of Communication & Information Science.• Lead research that pairs biometric technology with social media analytics to identify the effectiveness of consumer-brand social media engagement, examine the development of the consumer identity in social media contexts, with a particular focus on child and family consumers.• Received best research award at the 2022 International Conference on Research in Advertising for work which uses facial expression analysis software to identify that dynamic use of discrete emotions in Social Media Influencers' videos have a significant influence on consumer engagement.• Co-Principle Investigator on more than $850,000 in research grants from the National Science Foundation and the National Institute of Health to examine how to more accurately assess children's sedentary and active media consumption, and community literacy for water treatment options.• Teach undergraduate, master class, and doctoral courses in advertising and public relations theory, strategy, and management.• Research the development of child and family consumer identities.• 29 research articles using quantitative, qualitative, and archival methods published in 'Journal of Advertising,' 'Journal of Interactive Marketing,' 'Journal of Interactive Advertising,' 'Journal of Consumer Marketing,' 'Young Consumers,' 'International Journal of Advertising,' 'Journal of Marketing Theory & Practice,' 'Journal of Current Issues & Research in Advertising,' 'Journal of Children and Media,' 'Journal of Early Childhood Literacy,' and 'Media Psychology,' among others.

Lubbock, Texas Area

• Taught courses on advertising theory, media writing, research methods.• Guest lectured on children and advertising.• Researched health, interpersonal, and narrative communication messages in advertisements to youth and parents that are received both in dyads and independently.

Lindon, Ut

• Researched market best practices and consumer behavior; conducted, analyzed, and communicated survey research. Results have been published on Forbes.com, Inc.com, Entrepreneur.com, FastCompany.com, and other outlets and were used to inform marketing assets that increased YOY lead generation by 23% and new accounts by 16%.• Managed lead generation initiatives and online marketing presence. Efforts responsible for 37% of annual leads.• Contributed thought leadership to BambooHR's industry blog: see http://www.bamboohr.com/blog/author/sholiday• Contribute to SAP's Business Innovations Blog: see http://blogs.sap.com/innovation/author/steveholiday

Provo, Utah

• Managed editing and layout for the university's intercultural curriculum for secondary education.

Tucson, Arizona

• Created, designed, and managed all marketing and communication, including emails, newsletters, events, in-office account management, and community outreach.• Responsible for new and existing account growth. Efforts resulted in 13% growth in new accounts, and 11% increase in revenue from existing accounts.• Organized and directed events, seminars, and lectures, including oversight of contract negotiation, A/V, promotion, registration, and logistics for audiences of 12 to 200 dental professionals.• Oversaw community outreach initiatives: facilitated annual community food bank drive among local dental practices, effectively increasing donations by 66% in 2011, and 145% in 2012 (cash and food equivalent of 49,000 lbs. in food).• Prepared annual financial plans and monthly financial analyses for promotions.

Idaho Falls, Id

• Coordinated marketing strategy, execution, promotion, and analysis of acquisition efforts for product category. Exceeded 2010 acquisition goal by 132%.• Regularly reviewed budgets, identified financial opportunities, prepared cost-benefit analyses, and presented plans and proposals that resulted in an increase in annual profit of 13% in 2010 and 15% in 2011.• Researched and analyzed current market trends to ensure competitive advantage for customer and identify potential for new products in the direct marketing marketplace. Analysis resulted in the addition of 5 new consumer products that resulted in $6M increase in annual revenue.• Oversaw production and implementation of marketing collateral for print, web, and event channels for product category.• Renegotiated commissions with one partner for an increase of 36% profitability per signup.• Reduced cost by $28,000 a year on a service by reviewing and reducing unnecessary fulfillment materials.

Doctor Of Philosophy (Ph.D.), Mass Communications/Advertising

•Dissertation--"I See What’s Happening Here": The Influence of Parental Advertising Mediation in Children’s Development of Persuasion.

Master’S Degree, Mass Communications/Media Effects, 4.0

•Thesis-- Where They Least Expect It: Product Placement in Children's Picture Books •Research selected for presentation at 2015 ICA 65th.

Bachelor Of Arts, Organizational Communication

-Assisted in the creation and development of the university’s organizational consulting firm, Clark & Young and successfully provided.