Steve Horne Email & Phone Number

Horne & Associates is a specialized firm that is dedicated to helping major corporations navigate the world of marketing and advertising technology and how to successfully implement technology driven processes to create new markets, drive new customers and to deliver new products through the use of data driven methodologies.

PrivacyTech Application for Real People Data. Fully privacy compliant, high performance and no fraud digital advertising and consent for ongoing data utilization.

Paramus, Nj, Us

Mountain View, California, Us

Responsible for the Center of Competency for all Marketing Platform integration across omni-channels for all industries and the Analytics that are derived for the optimization of the programs performed by those platforms. My team are the subject matter experts in the technology and business processes that drive the advanced marketing and analytics programs of our largest clients today. We serve those clients with the biggest data issues that have come to us for the successful implementation of marketing programs running on the state of the art technology with the appropriate business processes to maximize ROI. AdTech, MarTech and Cognitive Analytics Global Leader

Armonk, New York, Ny, Us

Distribution Sector - Responsible for Demand Signal Repository and Trade Promotion for CPG Clients. CPG Clients represent $55M in revenue

New York, Ny, Us

Dow Jones Business & Relationship Intelligence is a provider of information services focused on the Business To Business marketplace. We provide the largest social network for corporate executives who are searching for opportunities between themselves and Key decision makers in companies with whom they would like to do business. Steve is responsible for major Government initiatives on Transparency in the financial and other sectors as served as the Consultant to Congress on Transparency and the TARP initiative during his tenure at Dow Jones. He also manages the Master File Management and Integration Services group which provides data integration for managing large quantities of disparate data and create single versions of the truth for our clients. Dow Jones Acquired Generate Inc. in May 2008.

Generate is the most complete database of social interaction of high level business executives and provides comprehensive information about the companies they work for and their personal backgrounds and work history. At Generate we integrate our information with our clients data to provide a more comprehensive insight into the companies and individuals whith whom they do business.

Steve's former company Memberdrive has been merged into a much larger company V12. V12 is a Below the Line Marketing Services Company and offers a full range of services in the following; • Analytics & Strategy – Data-driven services to identify consumer targets, enabling customer and campaign profiling, market area analysis, spatial modeling and mapping. • Instatement Services With approximately 70 percent market share and three billion instatements delivered annually• Interactive Services Lead generation, cost per acquisition programs, • Database Marketing Services V12's databases contain records for 228 million consumers, 116 million household and 22 million businesses all updated monthly. • Email Marketing – Complete email marketing services, • Direct Mail – Develops and fulfills the optimal direct mail strategy • Affinity Marketing – Matches brands with over 92 million members of affinity groups and non-profit organizations

Memberdrive is a database driven affinity marketing company that helps Not-For-Profit organizations increase their revenues through partnering with commercial organizations. The affinity group benefits by receiving a portion of the proceeds of the offering, the member benefits with a discounted service and the commercial partner benefits by the "lift" in marketing performance which usually generates a substantial increase in overall marketing profitability even after paying the donation to the affinity group.

President of the CRM division for the Interpublic Group of Companies

President of Interpublic Group's CRM consultancy. Focused on delivery and measurement of highly successful CRM programs for clients across many industries. Developed model to measure traditional Media with Non Traditional to determine ROI across media types.

Developed the foundation for CRM and Analytics within a General Advertising Agency

Jacksonville, Fl, Us

Managed the Information Warehouse Solutions Consulting Group for Dun & Bradstreet which included all marketing data and database applications.Please note: This is a list of keywords to aid in searches. This is not intended to be read, except by your search engine.*********************************************************************************************************President, General Manager, Chief Revenue Officer, Chief Data Officer, Chief Sales Officer, Executive Vice President, EVP, Senior Vice President, SVP, global business development, business planning, strategic planning, high-growth, BPO, transformation, sustainable growth, turnarounds, restructuring, mergers, acquisitions, M&A, divestitures, consolidation, integration, implementation, performance optimization, Lean, continuous improvement, cost scaling, GTM Strategy, Channel development, Software, SaaS, Mobility, B2B, B2C, Social, Mobile, startup, high growth, portfolio management, media, website design, SEO, SEM, Business Services, sales and operations planning, S&OP, Solution selling, sales transformation, integrated marketing, transformational change, service sales, partnerships, alliances, channel, revenue, marketing, TAM, Total Addressable Market Expansion, product line, PLM, LOB management, BU management, P&L, profit and loss, financial management, project management, financial metrics, analytics, forecasting, performance metrics, competitor analysis, outsourcing, shared services, KPI, key performance indicators, Lean Six Sigma, hardware, networking, web-based, Internet, Cloud, team-oriented, high-availability, best practices, IT infrastructure, IT Transformation, IT Services, information systems, training, incentives, commissions, sales operations, general management, DMP, DSP, Cognitive Analytics, Trade Promotions, Capacity Optimization, Hyper Local Growth, Hyper-competitive Strategy, Disruptive Growth

Program Certificate, Coursework In Direct Marketing

Bs, Marketing

Education record