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With over six years at the helm of Horne & Associates, my expertise in marketing technology has been pivotal in steering major corporations toward groundbreaking advertising and data-driven strategies. The focus has always been on creating new markets and driving customer acquisition through innovative technology applications.At Atlas Technologies, my role as Executive Advisor allowed me to shape tech strategies that resonate with Digital Opinion Leaders, ensuring authentic engagements and measurable market impacts. Our team excelled in identifying and leveraging influencer expertise to amplify our clients' narratives in the digital space.
Horne & Associates Llc
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PresidentHorne & Associates Llc Feb 2018 - PresentHorne & Associates is a specialized firm that is dedicated to helping major corporations navigate the world of marketing and advertising technology and how to successfully implement technology driven processes to create new markets, drive new customers and to deliver new products through the use of data driven methodologies.
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Executive AdvisorAtlas Technologies Dec 2023 - Oct 2024
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Managing Partner / Cdo & CtoConsentech Nov 2022 - Dec 2023PrivacyTech Application for Real People Data. Fully privacy compliant, high performance and no fraud digital advertising and consent for ongoing data utilization.
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Chief Data & Strategy OfficerBridge Apr 2021 - Nov 2022Paramus, Nj, Us -
Executive Advisory BoardTreasure Data Jan 2019 - Sep 2020Mountain View, California, Us -
Senior Partner And Global Leader - Adtech, Martech And Cognitive AnalyticsIbm Global Business Services Jan 2015 - Mar 2018Responsible for the Center of Competency for all Marketing Platform integration across omni-channels for all industries and the Analytics that are derived for the optimization of the programs performed by those platforms. My team are the subject matter experts in the technology and business processes that drive the advanced marketing and analytics programs of our largest clients today. We serve those clients with the biggest data issues that have come to us for the successful implementation of marketing programs running on the state of the art technology with the appropriate business processes to maximize ROI. AdTech, MarTech and Cognitive Analytics Global Leader
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PartnerIbm Apr 2010 - Jan 2015Armonk, New York, Ny, UsDistribution Sector - Responsible for Demand Signal Repository and Trade Promotion for CPG Clients. CPG Clients represent $55M in revenue -
Vp Of Master Data Management And Integration ServicesDow Jones May 2008 - May 2010New York, Ny, UsDow Jones Business & Relationship Intelligence is a provider of information services focused on the Business To Business marketplace. We provide the largest social network for corporate executives who are searching for opportunities between themselves and Key decision makers in companies with whom they would like to do business. Steve is responsible for major Government initiatives on Transparency in the financial and other sectors as served as the Consultant to Congress on Transparency and the TARP initiative during his tenure at Dow Jones. He also manages the Master File Management and Integration Services group which provides data integration for managing large quantities of disparate data and create single versions of the truth for our clients. Dow Jones Acquired Generate Inc. in May 2008. -
Md Data Management And Integration ServicesGenerate Inc Jun 2007 - May 2008Generate is the most complete database of social interaction of high level business executives and provides comprehensive information about the companies they work for and their personal backgrounds and work history. At Generate we integrate our information with our clients data to provide a more comprehensive insight into the companies and individuals whith whom they do business.
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PresidentV12 Affinity Marketing Oct 2005 - Jun 2007Steve's former company Memberdrive has been merged into a much larger company V12. V12 is a Below the Line Marketing Services Company and offers a full range of services in the following; Analytics & Strategy Data-driven services to identify consumer targets, enabling customer and campaign profiling, market area analysis, spatial modeling and mapping. Instatement Services With approximately 70 percent market share and three billion instatements delivered annually Interactive Services Lead generation, cost per acquisition programs, Database Marketing Services V12's databases contain records for 228 million consumers, 116 million household and 22 million businesses all updated monthly. Email Marketing Complete email marketing services, Direct Mail Develops and fulfills the optimal direct mail strategy Affinity Marketing Matches brands with over 92 million members of affinity groups and non-profit organizations
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PresidentMemberdrive May 2003 - Oct 2005Memberdrive is a database driven affinity marketing company that helps Not-For-Profit organizations increase their revenues through partnering with commercial organizations. The affinity group benefits by receiving a portion of the proceeds of the offering, the member benefits with a discounted service and the commercial partner benefits by the "lift" in marketing performance which usually generates a substantial increase in overall marketing profitability even after paying the donation to the affinity group.
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PresidentAnalytici Jul 1999 - Mar 2003President of the CRM division for the Interpublic Group of Companies
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PresidentAnalytici 1999 - 2003President of Interpublic Group's CRM consultancy. Focused on delivery and measurement of highly successful CRM programs for clients across many industries. Developed model to measure traditional Media with Non Traditional to determine ROI across media types.
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Evp Marketing TechnologiesFcb 1999 - 2000Developed the foundation for CRM and Analytics within a General Advertising Agency
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SvpDun & Bradstreet 1995 - 1999Jacksonville, Fl, UsManaged the Information Warehouse Solutions Consulting Group for Dun & Bradstreet which included all marketing data and database applications.Please note: This is a list of keywords to aid in searches. This is not intended to be read, except by your search engine.*********************************************************************************************************President, General Manager, Chief Revenue Officer, Chief Data Officer, Chief Sales Officer, Executive Vice President, EVP, Senior Vice President, SVP, global business development, business planning, strategic planning, high-growth, BPO, transformation, sustainable growth, turnarounds, restructuring, mergers, acquisitions, M&A, divestitures, consolidation, integration, implementation, performance optimization, Lean, continuous improvement, cost scaling, GTM Strategy, Channel development, Software, SaaS, Mobility, B2B, B2C, Social, Mobile, startup, high growth, portfolio management, media, website design, SEO, SEM, Business Services, sales and operations planning, S&OP, Solution selling, sales transformation, integrated marketing, transformational change, service sales, partnerships, alliances, channel, revenue, marketing, TAM, Total Addressable Market Expansion, product line, PLM, LOB management, BU management, P&L, profit and loss, financial management, project management, financial metrics, analytics, forecasting, performance metrics, competitor analysis, outsourcing, shared services, KPI, key performance indicators, Lean Six Sigma, hardware, networking, web-based, Internet, Cloud, team-oriented, high-availability, best practices, IT infrastructure, IT Transformation, IT Services, information systems, training, incentives, commissions, sales operations, general management, DMP, DSP, Cognitive Analytics, Trade Promotions, Capacity Optimization, Hyper Local Growth, Hyper-competitive Strategy, Disruptive Growth
Steve Horne Skills
Steve Horne Education Details
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New York UniversityCoursework In Direct Marketing -
Fairleigh Dickenson UniversityMarketing -
Governor Livingston High School, Berkeley Heights, New Jersey
Frequently Asked Questions about Steve Horne
What company does Steve Horne work for?
Steve Horne works for Horne & Associates Llc
What is Steve Horne's role at the current company?
Steve Horne's current role is President at Horne & Associates LLC.
What is Steve Horne's email address?
Steve Horne's email address is sh****@****ibm.com
What is Steve Horne's direct phone number?
Steve Horne's direct phone number is (800) 426*****
What schools did Steve Horne attend?
Steve Horne attended New York University, Fairleigh Dickenson University, Governor Livingston High School, Berkeley Heights, New Jersey.
What are some of Steve Horne's interests?
Steve Horne has interest in Social Services, New Technology, Children, Economic Empowerment, Investing, Civil Rights And Social Action, Education, Environment, Poverty Alleviation, Science And Technology.
What skills is Steve Horne known for?
Steve Horne has skills like Analytics, Strategy, Crm, Lead Generation, Business Development, Direct Marketing, Database Marketing, Digital Marketing, Management, Integrated Marketing, Business Intelligence, Leadership.
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